FoodNavigator's NPD trend tracker brings you the hottest new products hitting the shelves in Europe. This week, healthy - yet indulgent - Christmas treats feature high on the list while Kellogg's ventures outside the cereal aisle to launch granola smoothies and breakfast toppers.
Pic: GettyImages
FoodNavigator's NPD trend tracker brings you the hottest new products hitting the shelves in Europe. This week, healthy - yet indulgent - Christmas treats feature high on the list while Kellogg's ventures outside the cereal aisle to launch granola smoothies and breakfast toppers.
Pic: GettyImages
French start-up nüMorning is launching a subscription delivery service for its 'gourmet breakfast' developed with 'real ethical and nutritional commitments'.
The concept reflects the desire to make 'no compromise' between gourmet products, that are good for the body and environmentally friendly. The company offers 100% vegetable, organic, gluten-free and homemade recipes.
The range includes granolas, two mueslis and two porridges. Consumers can subscribe to monthly boxes delivered to their homes, with subscriptions staring from €15.90 per month.
Firetree, the super-premium vegan-friendly chocolate brand, is launching new gift boxes that, it says, emphasise its taste, quality and 'super-premium credentials'.
The gift packs are positioned as 'the ideal presents for friends, clients, corporates and colleagues'.
The line consists of two different types of box - The Firetree Collection, seven bar & The Firetree Collection, five bar. The first, contains all bars, including the 100% cocoa bar which is priced at £45.00, and the second is a variety of selected bars ranging between 72%-84%, costing £35.00.
Kellogg’s is moving into portable granola smoothies and breakfast toppers to 'attract new shoppers' looking for breakfast on the go.
The ‘Kellogg to Go’ range includes a Kellogg’s Crunchy Nut hazelnut and chocolate granola smoothies bowl and a Special K protein granola smoothie bowl. There will also be three portioned toppers available, Kellogg’s Crunchy Nut hazelnut and chocolate granola, Protein Special K Red berries and All-bran berry crunch.
The granola smoothie bowls (RRP £1.59) and toppers (RRP £0.60) will be available in stores from February next year.
The company said the launch reflects changing approaches to breakfast - with 12% of breakfasts eaten at people's desks.
The on-the-go foods will target two types of consumers, those looking for taste with Kellogg’s Crunchy Nut and those looking for a healthier alternative with Special K and All-Bran, the company said.
Meanwhile, the new toppings portfolio offers the opportunity to move out of cereal aisle and into the yoghurts category.
Kellogg’s activation brand lead UK, Aimee Cowan said: “Toppers are a growing trend, as these can be added to yoghurts, porridge and other morning goods. We think this will be a really great opportunity to extend Kellogg’s footprint within breakfast occasions.”
Speaking about the target consumer, Cowan added: “We hope by tapping into cereal on-the-go we will open Kellogg’s up to a much broader demographic who are looking for the most convenient way to start the day with breakfast.”
Protein snack producer Nibble is releasing high protein, lower sugar gingerbread bites for the Christmas season.
This latest addition to the Nibble Protein snacking range blends traditional flavours into protein bites that, the company said, contain 30% less sugar than most standard all-natural protein bars and balls on the market.
The bites are based on a traditional Swedish recipe, which uses a blend of ground ginger, cinnamon, nutmeg and cloves, and are topped with chopped almonds.
Nibble Protein Bites Gingerbread contain 21% protein, less than 1g of sugar per serving and under 100 calories per bag. They are also a good source of iron, potassium, magnesium and vitamins K and A.
The bites are vegan friendly, gluten-free and made from an allergen-free, sustainable ‘slow digesting’ pea protein, along with gluten-free oats, coconut nectar and an antioxidant-rich dried plum puree.
Available online, on Amazon and through independent retailers across the UK for an RRP of £1.49 per bag.
UK oatcakes producer Nairn’s wants to appeal to consumers over Christmas with the launch of a Gluten Free Savoury Biscuit Selection box.
The limited edition box includes Wholegrain Crackers, Cheese Crackers, Cracked Black Pepper Crackers, Super Seeded Crackers, Oatcakes and Cheese Oatcakes, made from wholegrain oats with no added sugar, artificial colours, flavours or preservatives.
“Our state-of-the-art gluten-free bakery has allowed us to grow from strength to strength within the gluten-free category, allowing us to launch lots of exciting and innovative free-from products into the market,” said Emma Heath, head of marketing at Nairn’s.
“Our new selection box demonstrates our ongoing commitment to supporting our loyal free-from audience with products that are convenient, as well as healthy and delicious.”
Available in Tesco stores in the UK at an RRP of £3.75 for 235g.
UK air-dried fruit and veggie crisp producer Nim’s has launched a limited edition range of festive crisps for Christmas.
The line includes: Beet & Butt, Bubble & Squeak and Brussels crisps.
The Beet & Butt is a combination of beetroot and sweet butternut squash; Bubble & Squeak is made with parsnip, beetroot and Brussels sprouts; and Brussels is as it says, pure Brussels sprout.
All Nim’s crisps are air dried, not fried, and certified as one of your five a day. The products are certified nut free, gluten free, vegan and Kosher.
“Christmas is a great time to celebrate with friends and family so we thought we’d introduce a number of festive favourites and package them in share bags so they could be enjoyed at parties and big gatherings,” said Nimisha Raja, Nim’s founder.
