Wall’s Pastry launches its first UK chicken roll

The chicken range made with traditional dinner sage and onion stuffing, has been developed as a healthier snack, with 6.8g saturated fat, 17g fat and 324 calories in the 120g Jumbo Roll.

Vegan rolls

This is the second new product launch in Wall’s healthier range following its plant-based vegan rolls that launched four months ago and includes Wall's Chicken Jumbo Roll and a four-pack of Wall's Chicken Rolls with Sage & Onion.

The chicken products are part of the brand’s move towards a healthier snacking range, as it looks to provide on-the-go savoury pastries to appeal to the UK’s rising number of health-conscious consumers.

Michael Holton, brand manager, Wall’s Pastry, said there is currently a big gap in the market for chilled chicken pastry products and this product is lower in fat and packed full of flavour.

“Consumers deserve to have a leaner, more affordable alternative to a pork sausage roll, but they shouldn’t have to miss out on the classic sausage roll experience whether it’s for a quick dinner with the family, or an on-the-go treat​,” he said.

“The chicken rolls are ideal for those wanting to reduce their red meat consumption and offer something a little different for consumers who are looking for a higher protein product.​”

The chicken rolls have been developed by Addo Food Group and are made with 100% British chicken thigh, onion, garlic, nutmeg and a blend of fresh herbs including sage, parsley, rosemary and marjoram wrapped in a low-fat puff pastry.

Alternative proteins

Rebecca Bolt, head of innovation at Addo Food Group, which owns the license to Wall’s Pastry, said the recipes were developed to provide health-conscious consumers with a pastry roll that delivers first on taste, contains significantly less fat and meets the rising demand for alternative proteins.

“The taste experience is reminiscent of a traditional chicken dinner. The chicken thigh retains its taste and moisture, so the meat is succulent and tender, surrounded in a crispy, flaky pastry​,” she added.

The 120g Chicken Jumbo Roll has 6.8g saturated fat, 17g fat, 324 calories per roll, and 13g protein, which is almost a quarter of the 55g recommended daily intake of protein for a man (23.64%) and almost 30% of a woman’s (28.8%).  

One 50g snack roll contains 3.4g of saturated fat, 8.1g of fat and 145 calories, with 5.3g of protein.

“Following the rise of flexitarianism, it is clear the ever-growing trend towards alternative proteins is here to stay. Modern consumers are now increasingly more conscious of the health and environmental impact of their food,​” added Bolt.