NPD Trend Tracker: From vegan cheese made from almond milk to 'premiumised' guacamole

NPD-Trend-Tracker-From-vegan-cheese-made-from-almond-milk-to-premiumised-guacamole.jpg
Pic: GettyImages-BrianAJackson (Getty Images/iStockphoto)

This week's round-up of on-trend innovation features a range of dairy-free cheese spreads attempting to reach the growing market of people across the UK who are wanting a healthy alternative to dairy cheese. Meanwhile, a brand is promising to ‘premiumise’ the 'dips' category amid soaring post-COVID demand for healthier snacking products.

This week's round-up of on-trend innovation features a range of dairy-free cheese spreads attempting to reach the growing market of people across the UK who are wanting a healthy alternative to dairy cheese. Meanwhile, a brand is promising to ‘premiumise’ the 'dips' category amid soaring post-COVID demand for healthier snacking products. 

Pic: GettyImages-BrianAJackson

GettyImages-BrianAJackson
GettyImages-BrianAJackson (BrianAJackson/Getty Images/iStockphoto)

This week's round-up of on-trend innovation features a range of dairy-free cheese spreads attempting to reach the growing market of people across the UK who are wanting a healthy alternative to dairy cheese. Meanwhile, a brand is promising to ‘premiumise’ the 'dips' category amid soaring post-COVID demand for healthier snacking products. 

Pic: GettyImages-BrianAJackson

Booja-Booja 'best-value-ever' truffles
Booja-Booja 'best-value-ever' truffles

UK premium chocolatier Booja-Booja has launched Eight Truffle Packs priced at £4.99 RRP.

The new eight-packs are the Norfolk company’s best-value-ever small packs of truffles, making an indulgent but very affordable treat for sharing, or an ideal impulse gift.  

The first varieties to be made available in the Eight Truffle packs are all established favourites: Hazelnut Crunch, Almond Salted Caramel, Fine de Champagne, and Around Midnight Espresso.

Every one of the four flavours is organic and vegan, and a multi award-winner in its own right. Hazelnut Crunch and Almond Salted Caramel are both 2019 Great Taste Award winners and were also honoured at the prestigious Academy of Chocolate Awards in both 2018 and 2019. Hazelnut Crunch was also winner of the ‘Vegan Cupboard’ category at the Veggie Awards 2019 and Best Organic Confectionery winner at the 2018 Soil Association BOOM Awards.

Booja-Booja Head of Marketing Simon Middleton said: “The new eight packs are proving immediately popular because they’re terrific value. They give you chocolate heaven for under a fiver, which people are really catching on to. The eight packs are also just the right size for an impulse treat to share at home or as an affordable gift that doesn’t need a special occasion to justify it.

“Of course, being Booja-Booja, they are also simply delicious: and this new format and price point gives even more people the opportunity to experience our exceptional vegan and organic treats,” Middleton added.

The new eight-pack truffles are available in hundreds of independent health food stores, farm shops and delicatessens, as well as in selected branches of Waitrose.

Holy Moly Guacamole
Holy Moly Guacamole

Holy Moly, the British brand aiming to revolutionise the UK’s ready-to-eat snacking market with its smashed avocado and guacamole ranges, is launching its Original Guacamole SKU into Tesco stores nationwide.

Holy Moly’s all-natural, nutritious Original Guacamole will be available in 540 Tesco stores across the UK from 20th July 2020.

The product will be one of a very limited number of branded dips operating in the category on Tesco shelves, helping Tesco to ‘premiumise’ the category and meet soaring post-COVID demand for health-centric products in general and dips specifically. This partnership is central to Tesco’s strategy of supporting independent UK brands that are committed to innovation and meeting consumer demand during the current climate.

Holy Moly’s Original Guacamole is a versatile culinary staple that can be enjoyed on its own, or used as an ingredient as part of a larger dish. Each pot contains around two sun-ripened Hass avocados, which are grown, hand-picked and hand-scooped on a four-generation family farm in rural Mexico. Unlike other guacamoles, it is also free from dairy, preservatives, additives, gluten, is kosher, suitable for vegans and has no added sugar.

Holy Moly Co-Founder, Tom Walker, said: “We are thrilled to be launching our Original Guacamole into Tesco stores this summer. As the UK’s biggest supermarket, this is an exciting step on our mission to revolutionise the UK’s healthy snacking market by providing consumers with easy access to all-natural products that are incredibly simple to integrate into daily life.

“Holy Moly’s offering is perfect for a nation who is having to rethink how they’re treating themselves. Our increased distribution will meet demand for health-centric products and dips in general, which have seen significant sales increases since Coronavirus.”

Applied Nutrition flexes its muscle
Applied Nutrition flexes its muscle

UK sports nutrition brand Applied Nutrition has increased its range of products available through Holland & Barrett, the UK’s leading health & wellbeing stores.

Since launching a range of products including Critical Mass, Pump 3G, Carb-X, Vegan-Pro and Indulgence bars in Holland & Barrett, Applied Nutrition have now added its funky flavour versions of the Isolate protein, ISO-XP to the range.

The latest addition, available both online and in-store, is a 100% Whey Protein Isolate which comes in a 1kg resealable bag.  The funky flavour range includes choco bueno, choco caramel, choco candies, choco coco, choco honeycomb, choco peanut and crème de la egg.

Each 1kg bag offers 40 servings that deliver 22.5g of protein per serving and zero carbs or sugar.  Applied Nutrition’s product development team have also designed the product to be gluten, lactose and soy free as well as being halal approved.

Applied Nutrition Managing Director, Thomas Ryder said “We’re proud to be working with Holland & Barrett and are delighted to see the products performing so well, which has resulted in this latest extension to the range.  Applied Nutrition is a modern and innovative sports nutrition brand and one of very few that produce all our powder and liquid products at our own production facility in the UK.  We look forward to bringing more of our exciting product range to the Holland & Barrett customers.”

Royal good infant formula
Royal good infant formula

Kendamil, the British brand behind the natural infant formula used by the Royal Family, is delighted to launch a new nutritious drink that kids will love. Introducing Kendakids, a delicious, naturally nutritious drink designed to help children thrive.

Kendakids vita-boost shake is available in three tasty flavours including chocolate, strawberry and banana. This scrumptious drink is full of goodness and offers parents a truly healthy, natural and nourishing alternative to other kid’s milkshake brands, based on Kendamil’s 58 years’ expertise in infant nutrition. Made using the brands signature full-cream whole milk recipe, Kendakids promises 100% natural fats, making this drink nourishing for your child and delicious to drink.

Suitable for ages 3 – 10 years, Kendakids contains 23 key vitamins and minerals and includes DHA, Choline and Iodine, which supports healthy physical and mental development. Like all products from Kendamil, Kendakids uses only the finest and most natural ingredients. The tasty drink is vegetarian friendly, uses plant based DHA and contains no GMOs.

Perfect at breakfast time, after school or as a comforting bedtime drink, parents can make their little ones a delicious Kendakids drink by mixing 3.5 heaped tablespoons of Kendakids powder with 250ml of warm, previously boiled water. Once the powder has dissolved, the vita-boost shake is ready to be enjoyed.

Speaking about the launch of Kendakids, CEO Ross McMahon said: “With our commitment to developing the very best, most natural baby formula on the market, it was a natural development to create a naturally nutritious drink for older children, a group that is too often targeted with products high in added sugar, preservatives and artificial colours. We are very excited and proud to launch Kendakids; a natural, nourishing and entirely British-made nutrition drink for kids, providing the vitamins and minerals needed to support children’s growth and development. Best of all, thanks to our use of full-cream whole milk, parents will have no problem getting their children to drink Kendakids – they’ll be asking for more!”

Dairy-free cheese made from almond milk
Dairy-free cheese made from almond milk

London-based family business Nush has launched the UK’s first spreadable cheese made from almond milk (RRP £2.75 per 150g tub) at Sainsbury’s and Asda.

Nush Spreadable Cheese is available in two flavours, Natural and Chive. Each tub contains 60 almonds and are free from gluten, soya, preservatives and additives. Produced using artisan methods in Nush’s South East London HQ, the cheese is made by blending the best quality European almonds with filtered water and is fortified with gut-friendly live, vegan probiotic cultures; left to mature overnight, it is then seasoned with a sprinkle of British sea salt.  

Bethany Eaton, Co-Founder of Nush, says: “We are delighted to be listed by Sainsbury’s and Asda stores nationwide with our range of dairy-free cheese spreads, reaching the growing market of people across the UK who are wanting a healthy alternative to dairy cheese.”

Nestlé launches new range of YES! snack bars
Nestlé launches new range of YES! snack bars

Nestlé will launch a new range of its YES! snack bars from September in European countries including the UK, Germany, Netherlands, and the Czech Republic.

Each bar contains 10 grams of plant protein from a natural combination of nuts and peas. They are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.

The new range comes in two flavors: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. Nuts are the number one ingredient, and the bars are drizzled with real dark chocolate made with sustainable cocoa certified by the Rainforest Alliance.

As with the existing YES! range, the bars are wrapped in recyclable paper. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: "We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste."

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: "Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!"

Golden nuggets
Golden nuggets

UK plant-based meat company THIS, has teamed up with new 100% plant-based food delivery brand WTF! to launch a Willy Wonka-style golden ticket campaign - except with gold nuggets. 

All of this week (27th July - 2nd August), daily golden surprises will be delivered to randomly selected hungry nugget lovers. By ordering Golden Nuggets from WTF! on UberEats or Deliveroo, customers lucky enough to receive a box of shimmering nuggs, as well as bringing some sparkle to their meal, will automatically be entered into a prize draw for a chance to win a year’s supply of plant-based nuggets (that’s 288 nuggets for each person!). 

Salih Sheikh, Head of Marketing for WTF! commented: “Our mission is to always leave people thinking “WTF!” - whether that be through our menu, the nutritional value of our burgers, or our choice of ingredients - unprocessed, high in protein and good for the gut. Simply put, we are here to blow your mind, and what can be more mind-blowing than opening your delivery to find edible, glowing Golden Nuggets shining and shimmering in your face?”

Andy Shovel, Co-founder of THIS, added: “It’s really great to collab with WTF - another brand that has defied the odds and actually grown during lockdown. This is definitely a golden opportunity to win some nuggs.”