In this week's NPD trend tracker we hear how US ice cream sensation Halo Top is expanding in France, Unearthed is rolling out Middle Eastern flavours with a new mezze range, and Australia's Pimp My Salad is working to replicate its domestic success with expansion in the UK.
Pic: GettyImages-Jenner Images
In this week's NPD trend tracker we hear how US ice cream sensation Halo Top is expanding in France, Unearthed is rolling out Middle Eastern flavours with a new mezze range, and Australia's Pimp My Salad is working to replicate its domestic success with expansion in the UK.
Pic: GettyImages-Jenner Images
Having launched in France in March in March, Halo Top is expanding its range with the addition of a new variety - Birthday Cake.
Only three months after its debut in the country, American ice cream brand Halo Top is adding to its low-fat high-protein line-up with the launch of Birthday Cake ice cream, containing 19 grams of protein and 320 calories.
The product will be available in all Monoprix outlets.
The new SKU joins a line-up of five other flavours available in France.
Plant-based frozen dessert brand Saintly has launched in fresh new packaging.
The brand said it has seen a surge of interest following the increase in frozen food sales in response to the COVID-19 pandemic, along with the boom in the plant-based foods market.
The 'indulgent' range is 'all-natural'- produced without artificial additives, preservatives, palm oil, dairy or animal-based ingredients.
Since its launch, Saintly can be accessed via the popular Delishops wholesale sales platform in addition to specialist local stockists.
The Saintly range comprises: Blackberry & Apple Crumble Tarts; Sweet Almond & Raspberry Tarts; Chocolate & Salted Caramel Tarts; British Apple Tarts and Dark Chocolate Tarts. RRP is £4.99, each pack contains two tarts.
Nutpods has introduced a new product line: zero sugar oat creamer.
Available in two varieties, Original and Cinnamon Swirl, these flavors follow a successful online-only launch of shelf-stable oat Original and French Vanilla.
The new oat creamers available in combidome, the carton bottle from SIG that is recyclable and FTC-certified.
“We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible frothability. It has grown even faster than we anticipated,” said Nutpods founder & CEO Madeline Haydon. “While retailers have slowed resets due to COVID-19, they are still excited about the growth and potential of oat creamers.”
Unearthed is launching a range of Middle Eastern mezze dishes available from Waitrose.
The range includes three dishes:Roasted Aubergine & Tomato in North African Inspired Spices topped with Dukkah; Chargrilled Red & Yellow Peppers in a Ras el Hanout dressing topped with Pine Nuts & Golden Raisins; and Whipped Goats Cheese with Roasted Butternut Squash & Chickpeas in a Preserved Lemon Dressing topped with Pumpkin Seeds.
The range is currently available in 226 Waitrose stores.
Carrie Hollis-Patel, Senior Brand Manager for Unearthed, commented: “Our small, shareable plates mean consumers can enjoy a range of traditional Middle Eastern flavours in one meal – ideal for sharing with loved ones as the nation reunites. Each dish has been created by our passionate unearthed team, which immerses themselves in local culture, tradition and ways of life so we can understand the special foods that bring friends and family together. ”
Liverpool-based sports nutrition brand Applied Nutrition has increased its range of products available through Holland & Barrett.
Applied Nutrition have added its 'funky flavour versions' of the Isolate protein, ISO-XP to the range.
The latest addition, available both online and in-store, is a 100% Whey Protein Isolate which comes in a 1kg resealable bag. The new flavours include: choco bueno, choco caramel, choco candies, choco coco, choco honeycomb, choco peanut and crème de la egg.
Each 1kg bag offers 40 servings that deliver 22.5g of protein per serving and zero carbs or sugar. The line is also gluten, lactose and soy free as well as being halal approved.
Applied Nutrition Managing Director, Thomas Ryder said “We’re proud to be working with Holland & Barrett and are delighted to see the products performing so well, which has resulted in this latest extension to the range. Applied Nutrition are a modern and innovative sports nutrition brand and one of very few that produce all our powder and liquid products at our own production facility in the UK. We look forward to bringing more of our exciting product range to the Holland & Barrett customers.”
Pimp My Salad is launching a range of meal toppers, including Coconut Bacon, Cashew Parmesan and Activated Super Seeds.
The Australian brand was created by founders Alex Komarov and Olga Plotnikova using 'only the best ingredients', sourced from ethical suppliers. The toppers are vegan, gluten free and keto/paleo friendly.
Each topper is made using slowly dried cooking techniques, to ensure the nutrients in their ingredients stay intact, and each sprinkle of topper adds 'extra goodness' to breakfast, lunch and dinner.
The brand is hoping to replicate their success in Australia, where they are available in over 1200 health stores and independent supermarkets and are currently looking to enter the mass market through Costco and Woolworths, in the UK.
“We’re really excited about our UK launch. Veganism is getting big in Australia and we do extremely well in this sector, but what is really exciting are the number of customers embracing the brand, and loving the flavours on offer, who aren’t necessarily following a plant based diet. We’re confident, given the feedback we get from customers here, that the UK public will embrace the brand and we have an exciting marketing campaign in place to tell them all about it," said Olga Plotnikova.
Available in jars (60-120g), single serve sachets (15-20g) and value pack formats (125-170g), Ocado launched the value packs in mid July, whilst Holland & Barrett, after a successful trial, have launched the sachets in 189 stores in addition to four jar varieties online.
Charlie Hacker, Buying Manager at Ocado, said: “We know that healthier products are high on the list of priorities for many of our customers and we’re constantly looking to expand our extensive range of plant based options. These Pimp My Salad toppers are an exciting addition to Ocado because they give our customers the opportunity to add a new brand into their weekly shop, and offer a delicious twist to their favourite foods.”
Booja-Booja is launching Eight Truffle Packs for an RRP of £4.99 in a bit to make 'premium quality' vegan truffles 'a lot more accessible'.
The Norfolk company said the new eight-packs are their 'best-value-ever' small packs of truffles.
There are four different eight-packs in the new range: Hazelnut Crunch, Almond Salted Caramel, Fine De Champagne, and Around Midnight Espresso.
Each of the four flavours is organic and vegan.
Booja-Booja Head of Marketing Simon Middleton said: “The new eight packs are proving immediately popular because they’re terrific value. They give you chocolate heaven for under a fiver, which people are really catching on to. The eight packs are also just the right size for an impulse treat to share at home or as an affordable gift that doesn’t need a special occasion to justify it.
“Of course, being Booja-Booja, they are also simply delicious: and this new format and price point gives even more people the opportunity to experience our exceptional vegan and organic treats,” Middleton added.
The new eight-pack truffles are available in independent health food stores, farm shops and delicatessens, as well as in selected branches of Waitrose.
