Bear-shaped cereal for kids
Nestlé Cereals is bringing a new breakfast cereal product to children in the UK – one that comes in the shape of a bear.
NAT Bears come individually wrapped in 32g portions. When placed in a bowl and mixed with milk, the bears crumble into a breakfast cereal. Two SKUs are available as of today (16 September): Honey and Chocolate.
Nestlé has stressed the breakfast cereal is made with ingredients from ‘natural origins’, and do not contain artificial colours of flavours. The cereal product is high in fibre, with more than 50% whole grain per serving.
“We know that parents are looking for a cereal that is both tasty and high in fibre for their kids at breakfast time, and we’re confident that our new NAT Bears fit the bill,” said Gharry Eccles, Vice President UK & Australia, Nestlé Cereals.
“NAT Bears come as pre-portioned, individually wrapped bears – you just add one bear to a bowl of milk, and it makes a bowl of tasty cereal.”
A pack of six NAT Bears have an RRP of £2.89 and are currently sold in Sainsbury’s. From November, the cereal will also be available in Tesco.
Image source: Nestlé
