In this week’s NPD Trend Tracker, we cover new chilled plant-based snacks, an oat drink delivery service (in the traditional glass pint bottles!) and Tony’s Chocolonely’s personalised wrapper service.
Pic: GettyImages/chachamal
In this week’s NPD Trend Tracker, we cover new chilled plant-based snacks, an oat drink delivery service (in the traditional glass pint bottles!) and Tony’s Chocolonely’s personalised wrapper service.
Pic: GettyImages/chachamal
UK oat drink maker Oato is expanding to deliver its dairy alternative straight to consumers’ doors – in a traditional glass pint bottle.
Through a deal with Milk & More, Oato will see its product distributed nationally on milk floats alongside conventional dairy milk.
“We’ve been producing fresh oat drink with great success for local milk rounds. Demand has been growing and we’re trilled to now be able to deliver to doorsteps across the UK via Milk & More and our network of other distributors,” said Oato founder Carl Hopwood.
“Oato is a fresh product that tastes creamier than long life supermarket alternatives. It needs to be refrigerated, like dairy milk, so once your milk has arrived, pick it up in the morning and pop it in the fridge.”
Pic: Oato
Challenger chocolate brand Tony’s Chocolonely is rolling out its ‘Create Your Own Wrapper’ service across the UK.
In doing so, individuals can print their name, personalised text, and photo onto the iconic wrappers. Shoppers need simply select their bar of choice online, upload their photo and text onto a template, and the personalised chocolate is delivered to their address.
The Dutch start-up has already launched its ‘Create Your Own Wrapper’ service in the Netherlands – for both individuals and companies.
This year alone, the company said it would bring in around €8m from this arm of the business, with approximately €6.4m of that coming from the B2B sector.
Tony’s Chocolonely Personalised Bars cost £6 for a large 180g bar.
Pic: Tony's Chocolonely
Maker of nutritionally complete plant-based meals, Jimmy Joy, is launching its first instant hot meal: the Plenny Pot.
Available in Creamy Cajun Pasta, Tikka Masala Lentils, and Vegetable Korma Rice varieties, the offerings are ready to eat with a bit of boiling water. The company is targeting both lunch and dinner mealtime occasions.
As they are ‘nutritionally complete’, they contain all 26 essential vitamins and minerals.
“We’re delighted to be launching our first ever instant hot meal, which is another exciting step in our commitment to providing people with the healthiest, most convenient meals possible – with minimal impact on the planet,” said Jimmy Joy CEO and founder Joey van Koningsbruggen.
“We’re extremely proud of the new Plenny Pot and we’re confident it’s the most nutritious and delicious product of its kind. Simply put, the Plenny Pot is the healthiest meal you can prepare in minutes.”
The Plenny Pots, which contain 400kcal each, cost £2.72 per serving.
Pic: Jimmy Joy
Fancy Plants is a new plant-based snacking brand to launch on the UK market. Its chilled offerings are both delicious and healthy, it says.
The brand is an evolution of The Chia Co., which was one of the first brands to bring chia to the UK. These latest plant-based snacks are designed to be indulgent and nutritious.
The Fancy Plants Silky Pot range is available in Chocolate and Chocolate Salted Caramel flavours. The Chia Parfait is made with cultured coconut milk and chia compote, and is available in Red Berry and Mango & Passion Fruit flavours. The start-up noted that its parfaits are a source of fibre, omega 3, calcium, and vitamin D.
John Foss, CEO of Fancy Plants, said he started the company “to create delicious, plant-based snacks with nutritional benefits, making it easy for people to eat more plants. We believe the more people we can get to join us on the plant side, the better it is for our health and the health of our planet.”
Fancy Plants’ products are rolling out in Tesco stores across the UK at an RRP of between £1.80 and £2.
Pic: Fancy Plants
ParkAcre is launching two new vitamin ranges for kids that feature Nickelodeon brands Paw Patrol and SpongeBob SquarePants.
The line includes Multivitamin Fizzy Drinks and vitamin Chewables – both which are designed for preschool kids.
The Paw Patrol range includes a selection of Apple & Blackcurrant flavoured products, including a Multivitamin Fizzy Drink and a range of vitamin Chewables: Multivitamin, Bones & Teeth; Immune Support; and Vitamin D.
The SpongeBob SquarePants line includes a tropical flavoured Multivitamin Fizzy Drink and a range of Orange & Pineapple flavoured vitamin in Chewables: Multivitamins; Brain Formula; Immune Support; and Vitamin D.
“During these uncertain times, we hope that combining our expertise with these beloved characters will keep both parents and their kids happy and healthy,” said ParkAcre Commercial Director James Caseley of the launch. The range is available at Holland & Barrett.
Pic: ParkAcre
