This week's new launches take in a new egg substitute, children's organic smoothies and ideas for how COVID-hit consumers can cook their leftover Turkey.
This week's new launches take in a new egg substitute, children's organic smoothies and ideas for how COVID-hit consumers can cook their leftover Turkey.
Image: Getty/Vadmary
Mighty Small, online retailer dedicated to local independent food and beverage brands, is expanding its portfolio into the alcohol category to include RTD cocktail, Prosecco and low and no alcoholic drinks.
The launch range consists of 11 SKUs, with plans to expand the offering further in the New Year. Introductory alcoholic brands include Bloody Drinks, DRTY, Thomas Tipple, Dalston’s, and The Emissary. No or low alcoholic brands include Caleño, Lucky Saint and Freestar.
Giles Moody, Director of Mighty Small, comments: “It’s inspiring to see so much innovation coming through from the SME community in spite of the year we’ve all had, with the alcohol and alcohol-free drinks segments shining examples of this. All of us at Mighty Small are thrilled to be able to bring these brands direct to consumers and also to independent retailers looking to expand their range, whilst also growing the categories and broadening our own product portfolio. And all just in time for the festivities.”
Image supplied by Mighty Small
Summit To Eat – part of the European Freeze Dry company – is offering a wide variety of freeze dried food meals for extreme sports and adventures of all kinds with breakfasts, snacks, lunches and dinners designed to keep energy levels high.
The Summit To Eat freeze dried food range offers real food for those who take their outdoor adventure seriously from camping to sports such as triathlons with its lightweight, ease-of-storage benefits combined with easy cooking and longevity for up to seven years in pouches by just adding water.
Diana Morris, of Summit To Eat, said: “The Summit To Eat range is widely recognised across Europe – one of our ambassadors is a 70-year-old who is preparing to row across the Atlantic using our ready meals. He only has to add water and he has got all the calories and nutritional balance he needs for his challenge.”
On a diet of Summit To Eat food, Frank Rothwell casts off from the Canary Islands on December 12, with the hope of reaching Antigua and reuniting with his wife of 50 years Judith on Valentine’s Day 2021 to raise £1millon for Alzheimer’s Research UK.
Meals include staples of typical home cooking such as chicken tikka, pasta bolognaise and macaroni cheese, to outdoor classics like vegetable chilli or beef and potato stew, with vegan and vegetarian options. Desserts include rice pudding with strawberry and custard apple crunch, while breakfasts offer morning oats with raspberry and porridge pots.
Diana Morris added: “If you want to be organised for your outdoor experience, then expertly prepared freeze dried food provides a lightweight, versatile food source to help fuel any adventure, with slow release for energy and the end goal in mind.
“To enjoy these adventures, nutrition is absolutely crucial, including camping and hiking and when trying to cover specific distances or deal with a particularly difficult climb or traversing hard terrain. From increased calories to help fuel your body and keep you warm in extreme weather, to a comforting meal to help lift spirits, the right food can make all the difference in your experience.”
Image: supplied by Summit to Eat
Start-up Crackd has launched its egg substitute in Marks and Spencer stores across the U.K.
Each bottle contains the equivalent of eight eggs and can be used in cakes and Yorkshire puddings as well as in quiches and scrambled eggs.
Image: supplied by Crackd
Avara Foods, one of the UK’s largest turkey producers, has launched the Love Your Turkey Leftovers campaign to encourage people to consider some fresh new ideas.
The campaign is promoting a series of 12 delicious, fun and easy-to-follow recipes people can try with store cupboard ingredients. Ranging from Christmas pizza with turkey and cranberries, to turkey and stuffing sausage rolls and turkey tacos, there’s something for everyone.
Jacqueline Fennell, Head of New Product Development at Avara Foods commented: “We’re strong advocates of reducing food waste and recognise the festive season is one of those times hosts want to ensure there’s lots of choice for everyone, so often over-cater. The likelihood of this is increased this year with potentially fewer people visiting one another, so we’re pleased to share recipes to help combat wasting any turkey leftovers.”
Image: supplied by Avara Foods
Frozen food specialist Birds Eye is making a number of changes to the packaging of its vegetable range, starting with its Natural Vegetable lines. The move forms part of Birds Eye and Nomad Foods’ pledge to make 100% of its consumer packaging recyclable by the end of 2022.
The packaging revamp comes at a time when the frozen vegetable category is currently worth £455m.
The update will remove 379 tonnes of plastic and will be the start towards ensuring all of the brand’s vegetable lines will have recyclable packaging.
Jess Ali, Senior Marketing Manager Vegetables at Birds Eye, said: “Shoppers are increasingly looking for brands that are making a positive difference on issues they care about, and we’re committed to ensuring all of our vegetable lines will have recyclable packaging by the end of 2022. The new packaging across our Natural Vegetable and Peas portfolio will make a significant difference to our sustainability commitment by removing approximately 379 Tonnes of non-recyclable material from the market annually.
“This is the culmination of a thoroughly thought-out process, balancing our sustainability targets while retaining the elements that shoppers look for in our products. We know consumers want to see a reduction in plastic used by brands, yet also value the practical, resealable functions of our bags. We’ve therefore made a deliberate effort to find a more sustainable solution, adopting a press-to-close function, which will help shoppers to keep their freezers tidy while reducing the amount of plastic we use across the range.”
The update will see new recyclable materials and components replace the existing packaging used, across all Natural Veg products whilst also reducing excess packaging by reducing the size of the bags but keeping the same amount of vegetables. The recyclable packaging will launch into stores from mid-December.
Image: supplied by Birds Eye
Mia & Ben organic children’s food rebrands has rebranded and launched at a lower price.
By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a range with all the taste, texture, flavour and goodness of home cooked food. Mia & Ben is currently rolling out their new branding to Sainsbury’s, Abel & Cole, Ocado and their own new webstore, with a new lower price of £1.29 (down from £1.59).
Co-founder Karina Gentgen said: "We want to make kids’ food super tasty, super healthy and super fresh, and we wanted a rebrand that really shares that energy. We worked with a new design agency, Studio Green, to bring it to life. We incorporated bright new colours, a big freshness window to proudly display how fresh our food is, and made sure the packaging copy better reflected what our company stands for.”
