What food innovation is coming out of South West France?
From boeuf Bourguignon to croque monsieur and tarte Tatin, France is celebrated for its cuisine.
Yet not all of the country’s food talents lie in Michelin-starred restaurants and traditional family recipes. Across the country, food businesses – both big and small – are investing in NPD to launch exciting innovation into retail.
In late 2020, 86 innovations from food businesses in the region of Nouvelle-Aquitaine – in South West France – were shortlisted as part of the region’s food agency’s (AANA) third annual ‘So Innovation’ event.
Four key trends were observed in the selection: ‘Healthy’ is categorised by nutritious products made from natural products and sporting clean labels. ‘Pleasure’ refers to new flavours and exciting offerings for foodies, ‘Easy’ foods are convenient, well-designed, and sold in smart packaging, and ‘Terroir’ refers to regional products and updated traditional recipes.
Scroll through the photo gallery for a selection of new innovations from the region. Bon appétit!
GettyImages/Rohappy
