NPD Trend Tracker: From organic Cheerios to new Häagen-Dazs

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GettyImages/DGLimages (Getty Images/iStockphoto)

Cereal Partners UK – the joint venture between Nestlé and General Mills – is rolling out a certified organic Organic Honey and Chocolate Cheerios product. At the same time, Unilever-owned Häagen-Dazs has developed a new DUO range, and a range of vegan cheesecakes is hitting retail. Scroll through the photo gallery for more NPD across Europe.

Cereal Partners UK – the joint venture between Nestlé and General Mills – is rolling out a certified organic Organic Honey and Chocolate Cheerios product. At the same time, General Mills-owned Häagen-Dazs has developed a new DUO range, and a range of vegan cheesecakes is hitting retail. Scroll through the photo gallery for more NPD across Europe.

Image: GettyImages/DGLimages

NPD Trend Tracker: From organic Cheerios to new Häagen-Dazs
NPD Trend Tracker: From organic Cheerios to new Häagen-Dazs (DGLimages/Getty Images/iStockphoto)

Cereal Partners UK – the joint venture between Nestlé and General Mills – is rolling out a certified organic Organic Honey and Chocolate Cheerios product. At the same time, Unilever-owned Häagen-Dazs has developed a new DUO range, and a range of vegan cheesecakes is hitting retail. Scroll through the photo gallery for more NPD across Europe.

GettyImages/DGLimages

Savoury baby cereal
Savoury baby cereal

UK brand Kendamil, which describes itself as ‘the uniquely British brand chosen by the Royal Family’, is launching two new vegetarian-friendly cereals.

It is also the first time Kendamil is rolling out a savoury cereal: Broccoli and Cheese Cauliflower cereal. Available for babies from four months, the product contains zero palm or fish oil. Rather, it is made from fresh vegetables and essential vitamins and minerals.

At the same time, Kendamil is launching an Apple and Blackcurrant Oat Porridge made from fresh fruit, full cream nutrients, essential vitamins and minerals and ‘absolutely no nasties’.

“We are delighted to be adding two new flavours to our ever-popular cereal and porridge collection to support families on their weaning journey,” said CEO Ross McMahon.

“Weaning is a daunting time for new parents, but when they choose Kendamil, they can rest assured they are giving their baby natural food that unlike other market equivalents, is 100% British, uses full cream nutrients, fresh fruit and vegetables and contains zero nasties like palm oil or fish oil!”

Image source: Kendamil

Organic Cheerios
Organic Cheerios

Cereal Partners UK – the joint venture between Nestlé and General Mills – is launching a new Organic Honey and Chocolate Cheerios product.

The organic version has been certified by Ecocert and licensed to be stored and sold in the UK by the Soil Association.

The roll out marks Cheerios’ foray into the UK’s organic market, and will be sold exclusively in Waitrose until May, when it will also roll out into Sainsbury’s.

“Given that £200m a month is now spent on organic food and drink in the UK, it’s clear that sustainably conscious consumers are looking for produts that are good for our planet. This growing interest has intensified during the pandemic, with many families placing greater emphasis on leading better lifestyles, focused on wellbeing and sustainability,” said Toby Baker, Regional Marketing Director UKA – Nestlé Cereals.

“As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet. Our breakfast cereals already come in packaging specially designed for a lower environmental impact – with cereal boxes that can easily be recycled.

“The launch of Cheerios UK’s first organic cereal is yet another milestone in our journey, which will also help meet growing consumer demand for organic products.”

Image source: Cereal Partners UK

Häagen-Dazs launches DUO range
Häagen-Dazs launches DUO range

General Mills-owned Häagen-Dazs is rolling out a new range of ice creams: a 2-in-1 offering known as DUO.

The ‘multi-texture creation’ is available in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch, and Belgian Chocolate & Strawberry.

The hybrid format brings together ‘contrasting yet complimentary’ flavours, noted the company, and responds to research indicating that 53% of luxury ice cream shoppers are ‘calling out for’ innovation.

“This new format sees two worlds collide and we’re confidently predicting consumers will absolutely love it! Product quality and distinctiveness are most important to buyers seeking a luxury experience and our DUO range responds to that demand and provides an ideal offering,” said Kat Jones, Marketing Manager at Häagen-Dazs UK.

“This launch is one of our most sophisticated, it really taps into the opportunity to fulfil shoppers’ increased desire for chocolate indulgence, of which 77% of consumers assuage with ice cream.”

A 420ml tub of DUO ice cream has an RRP of £4.99.

Image source: Häagen-Dazs

Plant-based Katsu
Plant-based Katsu

Squeaky Bean is bringing out four new products for flexitarians, full-time plant-based consumers, and of course, Veganuary participants.

The ready to cook Kickin’ Katsu Curry and Sticky Chinese Style ‘Ribs’ are available in Sainsbury’s, while Squeaky Bean’s Crispy Duck Style Pieces with Hoisin Sauce & Pancakes and Garlic & Herb Chicken Style Pieces are being sold in Waitrose.

“With our lifestyles becoming busier than ever, we want to make Squeaky Bean your sideckick in the kitchen so you can tuck into taste. Our flavour-packed products fill the gap between scratch cooking and ready to eat food, while offering a plant-based alternative that’s packed with flavour,” said Squeaky Bean’s co-creator Sarah Augustine.

“Our delicious new recipes have been inspired by the food we crave, with Katsu Curry, Crispy Duck Pancakes and Hoi Sin Ribs being some of our takeaway classics.”

Image source: Squeaky Bean

Vegan cheesecakes
Vegan cheesecakes

UK no-bake cheesecake brand Pleesecakes its launching a range of vegan offerings into Whole Foods Market.

The vegan mini cheesecakes, which retail for £6 each, are available in three flavours: Lemon & Raspberry, Espresso Martini, and Chocolate Hazelnut Fudge.

“At Pleesecakes, we’re always looking for ways to innovate and expand our reach. We are delighted to be working with Whole Foods UK on our first vegan retail range – with an ethos for selling high quality natural, organic products and promoting sustainability, the brand is a prefect match for our new plant-based cakes,” said Pleesecakes founder Joe Morruzi.

“The plant-based food category is growing at an unprecedented rate and our three cheesecake flavours are 100% vegan for those looking to enjoy a dairy-free alternative without compromising on taste.”

Image source: Pleesecakes

Gousto teams up with THIS Isn’t Bacon
Gousto teams up with THIS Isn’t Bacon

Plant-based Spaghetti Carbonara, Bacon Cheeseburger and Smoky ‘Bacon’ Fried Rice are among the recipes being added to Gousto’s Plant Bistro recipe launch.

By partnering with meat alternative company THIS, Gousto says it is able to give its customers ‘exciting new ingredients’.

“We’ve developed the new Plant Bistro range to widen our plant-based offering even further and prove there’s no need for compromises on flavour when it comes to vegan cooking,” said Gousto Food Director Kathryn Huxtable.

“We’re giving our customers the confidence to experiment with exciting new ingredients like THIS plant-based bacon, enjoy a huge variety of flavour-rich plant-based meals and cater for all tastes around the dinner table.”

THIS co-founder Andy Shovel echoed Huxtable’s sentiments. “We believe there’s absolutely no need for compromise when it comes to plant-based food. The legends at Gousto have developed some wicked looking dishes that should hopefully get meat-lovers to try more plant-based.”

Other recipes in the Plant Bistro range include Tofu ‘Fish’ Fingers, Minty Peas & Tartare Sauce, and Beetroot Wellington with Onion Gravy.

Image source: Gousto

Popped lotus seed snacks
Popped lotus seed snacks

Karma Bites has developed a line of Popped Lotus Seed snacks which are both gluten free and vegan.

The range is also low in calories – especially when compared to popcorn and dried fruit. They are low in cholesterol, fat and sodium, while being high in magnesium.

Karma Bites’ products are available in a range of flavours, including Peri-Peri; Wasabi; Coconut & Vanilla; Himalayan Pink Salt and Caramel. They are sold in Whole Foods Market, Planet Organic, Ocado, and in independents across the UK.

Image source: Karma Bites