In this week’s new product development photo gallery, we cover the launch of ‘ready to bake’ frozen Pret A Manger croissants into Tesco. While foodservice remains largely shuttered, plant-based ready meal delivery start-up allplants has expanded its range to include lunch bowls, and Homepride is catering to the home baker with salted and unsalted baking spreads.
GettyImages/AlexSecret
In this week’s new product development photo gallery, we cover the launch of ‘ready to bake’ frozen Pret A Manger croissants into Tesco. While foodservice remains largely shuttered, plant-based ready meal delivery start-up allplants has expanded its range to include lunch bowls, and Homepride is catering to the home baker with salted and unsalted baking spreads.
GettyImages/AlexSecret
With foodservice largely shuttered in the UK for at least a few more weeks, Pret A Manger has found another sales channel in Tesco.
Pret is now selling frozen ‘ready to bake’ All Butter Croissants, Chocolate Filled Croissants, and Vegan Croissants in the retailer’s stores. For the vegan SKU, Pret has swapped out dairy for shea butter.
“Croissants are our best-selling frozen pastry product, but this range offers something unique – a taste of the much-loved Pret A Manger favourite,” said Tesco assistant buyer Amy Merrington.
“With the nation continuing to spend more time at home, we expect many have missed being able to enjoy freshly baked treats with their morning coffee, so we’re thrilled to be able to now offer our customers exactly this in the comfort of their own homes.”
A 330g pack of 6 All Butter Croissants or Vegan Croissants have an RRP of £3. A 420g pack of 6 Chocolate Filled Croissants is retailing at £3.25.
Image source: Tesco
Frozen ready meal start-up allplants is rolling out a line of lunch options to serve the working from home crowd.
The new lunch range additions include a lentil and chutney chana bowl, a miso and tamari tofu bowl, a green goodness bowl, a spiced squash grain bowl, a smoky corn and spinach rice bowl, and a protein power bowl.
The plant-based lunch bowls contain at least 2 of your 5-a-day, are low in saturated fat and sugar, and designed with an in-house nutritionist to ensure they are healthy as well as convenient.
In a survey of 500 customers, 42% of respondents said ‘convenience’ and ‘health’ were the most important factors for them when it comes to lunch, noted the company.
“There is a fast-growing demand for ready-to-eat meals that provide healthiness and flavour hand-in-hand with speed and ease. allplants’ new lunch range is ideal for anyone working at home and looking to upgrade their lunch break,” said Jonathan Petrides, CEO of allplants.
“Adding lunches to our award-winning food delivery service is a natural extension of our plans – creating seriously healthy fantastic food and building a global plant-based brand.”
Image source: allplants
Dash is rolling out a range of new soda waters designed to ‘shake up the mixing category’.
Just like Dash’s original line of sparkling waters, the new mixers contain no calories, sugar or sweeteners, and is flavoured with real wonky fruit that ‘would have otherwise gone to waste’.
The new line – available in Wonky Rhubarb & Fiery Ginger, Wonky Limes & Garden Mint, and Wonky Bitter Orange & Grapefruit – is designed to complement any spirit, both alcoholic and non-alcoholic.
The soda water will launch next month in 200m recyclable aluminium cans from the brand’s direct to consumer channel, as well as via Ocado, Amazon and Harrods.
Image source: Dash
Food and drink brand Moju has launched a new Prebiotic Shot in the UK. The SKU is available in a 500ml dosing bottle, so that consumers can take a shot daily.
Containing prebiotics and plant fibres, including chicory root inulin, baobab, golden kiwi and green banana, the shots are intended to support immune and digesting health by encouraging a healthier, more diverse gut microbiome.
The brand says consumers are more engaged in their health and wellbeing than ever, with 30% citing improving their gut health as a reason to change their diet.
“It is fantastic to see consumers more interested in this area. We are born with the bodies of hunter-gatherers, but our diets are more dominated by industrialised and processed ingredients than ever,” said nutrition and research lead at Moju, Ross Austen.
“If we want to be healthy and for our minds and bodies to perform at their best, we need to eat and move about a little more like our ancestors did. That is what is so exciting about our Prebiotic Shot; we bring nature’s most powerful ingredients into an easily consumable product that can be seamlessly integrated into our daily lives.”
The 500ml dosing bottle is available via Moju’s direct to consumer channel or at Waitrose. 60ml format bottles are also available at Waitrose, with the product launching in Ocado at the end of the month.
Image source: Moju
Challenger vegan confectionery brand Candy Kittens is adding a new flavour to its sweets range: Very Cherry.
The new flavour is inspired by ‘childhood memories of cherry drops from school canteen vending machines’, noted the London-based start-up.
“Our consumers have been asking us to create a cherry flavour for years, so we’re really excited to be answering this demand with a new addition to our vegan range,” said co-founder and managing director Edward Williams.
“Very Cherry is bold and fun and, most importantly, really delivers on flavour – something that our consumers have come to expect of the brand thanks to the use of at least 10% fruit juice in every sweet.”
The sweets, which join Candy Kittens’ existing flavour range including Wild Strawberry, Sour Watermelon and Tropical Mango, are available in snacking and sharing bags (125g and 145g respectively) via the brand’s Amazon store. The new SKU will be available at Asda from 29 March.
Image source: Candy Kittens
Flour brand Homepride is expanding into the butter and spreads category with the launch of two new products: salted baking spread and unsalted baking spread.
Acknowledging that more consumers are baking more at home than ever, the brand says its ‘premium product’ will help give them ‘a quality bake’ and ‘save time’ – as its baking spreads are ‘soft and smooth – ready to use’.
“We’re confident that the power of the Homepride brand will ensure these products fly off the shelves ahead of Easter and beyond!” said Homepride Flour Marketing Manager Elodie Bretz.
The new products are both available in 500g formats at an RRP of £1.40 at Morrison’s.
Image source: Homepride
