This week's launches features an organic hemp flavour from Clipper Teas, a host of solid-performing Jacob’s Mini Cheddars flavours, and crisps made with Pink Lady apples by Nim's Fruit Crisps.
This week's launches features an organic hemp flavour from Clipper Teas, a host of solid-performing Jacob’s Mini Cheddars flavours, and crisps made with Pink Lady apples by Nim's Fruit Crisps.
Pic: GettyImages-alphaspirit
UK protein snack brand Grabits has re-launched as Grab It.
Grab It says it is now palm-oil free and stays fresher for longer with its extended shelf-life. The ready-to-eat snacks are available in the same five flavours, made with 100% chicken breast pieces with fewer than 68 calories per stick, packed with 10g of protein and less than 1.3g of fat.
Felipe Castillo, director of marketing and innovation for the Grab It brand said: “Consumers want a snack that’s not only nutrient-rich and high in protein but one that also tastes great. Grab It has it all with adventurous and international flavours, while meeting the nutritional values consumers are looking for.”
European demand for meat snacks continues to grow and is anticipated to reach a value of US$1.41 billion by 2023, up from US$1.01 billion in 2018. This increase in demand can be contributed to consumers wanting more on-the-go, healthy snacks. For many Brits, snacking occurs at least once a week with consumers seeing snacking as a growing part of their lives.
“As snacking increases, we want to continue to help people find healthy protein options that taste great,” said Castillo.
Grab It can be found in retail and convenience stores across the UK, including Budgens, Londis, Nisa, One Stop, The Range and Spar.
Image supplied by Grab It
UK manufacturer of air-dried fruit and vegetable crisps, Nim’s Fruit Crisps, has signed an exclusive agreement with Pink Lady to turn its apples into a snack.
Nim’s Fruit Crisps has joined forces with Pink Lady one of the biggest brands in fruit to bring its unique type of apples to children and adults looking for a ‘food on the move’ option that is healthy and one of your five a day.
Nim’s Fruit Crisps founder Nimisha Raja said she hoped the tie-up will double the sales of its apple variety of crisps over the next twelve months and expects to see the co-branded packs available in Tesco by the end of April and via its website, Amazon and other online sellers.
Made in its dedicated factory in Kent, the company air-dries the apple slices to achieve the 'perfect combination of natural goodness, authentic taste and crunchiness'. It says the unique process means many of the nutrients are retained.
“They are wonderfully sweet and have the perfect texture for making the perfect crisps and our panel of tasters have been blown away with the crunch, the flavour and the fact they offer lots of nutritious benefits," explained founder Raja.
“These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids. I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”
Pic supplied by Nim's Fruit Crisps
This summer, Simply Roasted will unveil a new range of 'better for you crisps', created in Norfolk using a patented roasting process that cost over £20 million to develop over a 10-year period.
The crisp is roasted using a whole slice of potato - offering all the taste, crunch and satisfaction of a traditional fried crisp, according to the manufacturer.
The manufacturing process behind Simply Roasted is a patented multi-step preparation and cooking system that is completely new to the market.
In comparison with traditional crisp making, which involves frying in oil at high temperatures, Simply Roasted uses fresh, whole potatoes that then go through three stages of crisp cooking processes. It said the crisps provide 50% less fat, significantly less salt and only 99 calories (per serving).
The brand is launching with a collection of on trend flavours including: Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle, with an exciting extended range to follow - sure to pique any flavour hunters’ interest - to include Korean BBQ, Katsu Curry and Thai Green Curry.
There will also be a ‘Naked’ flavour available, championing the fact that Simply Roasted uses 100% premium UK potatoes.
Tara Quick, Chief Snacker of Mindful Snacker said: “Our aim is to provide delicious better-for-you snacks that bring the pleasure back to snacking. We focus on all natural ingredients that you recognise, minimal processing, no additives, we’re conscious of salt content, but ultimately we are driven by taste - everything we do is delicious, we’re obsessed with flavour and quality. Whilst taste will always be the number one factor, we have seen health increasingly become a driver of indulgent comfort food sales during the pandemic, and we’ve responded to that. The pandemic has made little joys of the everyday, such as snacking, more important to us than ever before, so what if there was a better way to enjoy what you love without the added worry of your health; namely fat, salt and calories? We want to be the future of snacking.”
Image supplied by Simply Roasted
K's Wors, a UK based company specialising in the production of an authentic South African sausage called Boerewors, has unveiled the Boerie Dog (rrp £6.49/530g pack or £19.99 for a pack of four): an artisanal sausage made from 92% British meat and authentic Southern African spices.
K’s Wors co-founder, Dee Mapasure, said: "The Boerie Dog is a deliciously decadent derivation of the much-loved boerewors, that comes in either straight Beef or a sublime three meat blend (beef, lamb and pork) and whose ‘straight as a die’ proportions are ideally suited to an onion/relish lined bap."
K's Wors sausages are available in Ocado and, from April 17, Costco in addition to a nationwide network of independent convenience stores, delis, garden centres and Afro-Caribbean stores. Mapasure added that Ks Wors is a vibrant, ‘boerewors inspired’ business that appeals especially to ex-pats, fine sausage aficionados, the artisanal ‘slow food’ movement and enthusiastic advocates of world cuisine.
"A second nationwide listing has been an absolute godsend for a small, local business like ours, not simply with regards helping our economies of scale but encouraging the independent trade that here is a brand that will truly differentiate their sausage fixture," she said.
Image supplied by K's Wors
Clipper Teas, the natural and organic tea brand owned by Ecotone UK (formerly Wessanen UK), is launching its first range of Organic Hemp infusions in two distinctive SKUs - Clipper Organic Karma Mama Hemp and Clipper Organic Groovy Ginger Hemp (RRP: £2.80/ 20 tea bag pack).
Available in selected health food stores, via amazon.co.uk and clipper-teas.co.uk, the range has been developed to offer a calming, self-care infusion with functional, natural ingredients.
Clipper Organic Karma Mama Hemp is infused with Hemp Seed, Chamomile, Lavender, Lemon Balm and Tulsi (Holy Basil). The Organic Groovy Ginger Hemp uses Hemp Seed and warming Ginger extract, alongside Lemongrass and Chamomile. Both variants are packed full flavour and deliver a relaxing ‘hug in a mug’, the company said. It noted that sales for infusions are up 9.5% (IRI: 52 w/e to 31st January 2021), and interest in functional teas with perceived health benefits remains strong as lockdown eases, as more people look to improve their health and wellness.
Bryan Martins, Clipper Teas marketing and category director at Ecotone UK said: “Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with Health Food customers and will appeal to those interested in ethical and sustainable brands.”
Image supplied by Clipper Teas
Global snacking company pladis is celebrating flavours from across Great Britain with a new trio of limited-edition variants from its Jacob’s Mini Cheddars brand.
The cheesy British flavours – Ploughman’s Cheshire Cheese, Strathdon Blue Cheese and Dragon’s Breath Chilli Cheddar – spotlight different regional cheeses from England, Scotland and Wales.
Each unique flavour has been carefully baked to take inspiration from best-loved regional cheeses, and varies in strength, from the pickly taste of ploughman’s and the sharp twang of blue cheese, all the way up to the heat of chilli cheddar.
The launch comes hot on the heels of a £4.5 million marketing investment – which includes the brand’s first stint on TV in four years with its new ‘Welcome to Cheddar Town’ creative.
Both the cheesy British NPD and this targeted marketing investment will aim to increase penetration amongst younger shoppers, aged 25-45, to support incremental sales, on top of unlocking the potential to target alternative consumption occasions – such as lunchtime treat.
“We’re putting a lot of investment into Jacob’s Mini Cheddars this year to continue to grow the brand, enabling retailers to benefit from new sales opportunities – and we’re really excited to see our latest cheese flavour variants hit shelves,” said Christopher Owen, Marketing Controller at pladis UK&I.
“Jacob’s Mini Cheddars is already the second most popular brand in the crisps aisle and the second-fastest growing in terms of household penetration. We believe our continued focus on innovation will help accelerate further growth.
“By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste.
“The findings of strong consumer testing make us feel confident that the range will be well-received by shoppers and these new additions will give consumers, including our target younger audience, a moment of cheeky cheesy pleasure with every bite.”
Image supplied by pladis
Feel Good Drinks, a range of 100% naturally flavoured sparkling waters, owned by Nichols PLC., has launched a new four-pack format of 330ml cans.
The four-pack format will be available in each of Feel Good Drinks’ three variants; Peach & Passionfruit, Rhubarb & Apple, Raspberry & Hibiscus. Each drink contains 15% real fruit juice, no artificial flavours, no sugar or sweeteners, and less than 27 calories per 330ml can.
Feel Good General Manager, Ed Woolner, explained: "The launch of this new format will offer convenience for our shoppers, providing a middle ground between our current formats of one and twelve cans. We are very much aware of the growing demand for soft drinks, with low or no added sugar or sweeteners but also drinks that are created using natural ingredients and offer added health benefits so want to ensure that Feel Good Drinks is the go to choice in this category. With sustainability and the environment also being a core pillar of our brand our drink is a drink to ‘feel good’ about.’"
Image supplied by Feel Good Drinks
