NPD Trend Tracker: From 'clean' cold brew to yellow pea alt milk

NPD-Trend-Tracker-From-clean-cold-brew-to-yellow-pea-alt-milk.jpg
GettyImages/Canan turan (Getty Images/iStockphoto)

In this week's coverage of new product development across Europe, we look at a Berlin start-up's 'dairy of the future': alt milk made from yellow split pea protein. Over in Romania, a new line of plant-based fish alternatives - mimicking tuna and salmon - is hitting shelves, and in the UK, a New Orleans brand of 'clean label' cold brew is rolling out two new SKUs.

In this week's coverage of new product development across Europe, we look at a Berlin start-up's 'dairy of the future': alt milk made from yellow split pea protein. Over in Romania, a new line of plant-based fish alternatives - mimicking tuna and salmon - is hitting shelves, and in the UK, a New Orleans brand of 'clean label' cold brew is rolling out two new SKUs.

GettyImages/Canan turan

NPD Trend Tracker: From 'clean' cold brew to yellow pea alt milk
NPD Trend Tracker: From 'clean' cold brew to yellow pea alt milk (Canan turan/Getty Images/iStockphoto)

In this week's coverage of new product development across Europe, we look at a Berlin start-up's 'dairy of the future': alt milk made from yellow split pea protein. Over in Romania, a new line of plant-based fish alternatives - mimicking tuna and salmon - is hitting shelves, and in the UK, a New Orleans brand of 'clean label' cold brew is rolling out two new SKUs.

GettyImages/Canan turan

Pea-based alt milk
Pea-based alt milk

Berlin-based start-up Vly is developing the ‘dairy of the future’: an alt milk made from yellow split pea protein.

The product is neutral in taste, high in nutrients and protein, low in sugars, and free from common allergens nuts and oats.

“It’s also a far more sustainable product, requiring less water, land and CO2,” noted the firm. Specifically, one litre of Vly uses 15 x less CO2, 13 x less water, and 5 x less land compared to cow’s milk.

Vly is available in Germany, Austria, Estonia, the Netherlands, and Switzerland via retail, foodservice and direct-to-consumer. Prices start from €2.50 per carton.

Image source: vly

UK’s ‘cleanest’ cold brew coffee
UK’s ‘cleanest’ cold brew coffee

New Orleans coffee brand Bottleshot is bringing its cold brew coffee to the UK. Described as full bodied, ethical, and with no additives, the line is designed to give a ‘clean coffee kick’.

“Whilst most on-the-go coffees are made from multiple ingredients, additives and often sugars to create their flavour profiles, Bottleshot’s signature ‘Coffee Black’ consists of just three: cold coffee, water and chicory extract,” noted the firm.

Its latest offering adds one more ingredient, oat milk, to create Coffee Oat Milk. With slightly less caffeine (170 mg) than the Cold Brew Coffee Black, the oat product ‘isn’t excessively sweet’ and doesn’t have the ‘synthetically milkshake like texture of other coffee drinks’.

“Instead, expect a perfectly balanced, refreshing and super tasty drink for when you fancy something a little sweeter – without any added sugar and naturally dairy-free.”

Bottleshot’s products are available direct-to-consumer, via Amazon Prime, Whole Foods, and Ocado, as well as at Soho House venues across the UK.

Image source: Bottleshot

‘Gut-loving’ prebiotic yoghurt
‘Gut-loving’ prebiotic yoghurt

Health food brand Bio&Me is expanding its current range of prebiotic granolas, mueslis and porridges and entering the prebiotic yoghurt category.

The new line is made up of three SKUs: Original, Madagascan Vanilla, and Alphonso Mango.

Each pot contains 18 different cultures, including BB-12 and LLG.

“Consumers who love our gut-loving Bio&Me granolas have been asking us for a live yoghurt to go with them. After much research and product development, we’re so pleased we can now offer our new range of prebiotic yoghurts, full of my favourite live and active cultures, to offer consumers something new, whilst challenging and growing the yoghurt category,” said co-founder Dr Megan Rossi.

“As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that truly delivers on its health claims. This is what Bio&Me is about.”

The brand’s Gut-Loving Prebiotic Yoghurts are environmentally friendly, with each 350g pot (RRP £1.80) using 16.3% less plastic than other standard pots.

Image source: Bio&Me

Plant-based fish alternative
Plant-based fish alternative

Romanian food company Prefera Foods is launching a line of plant-based fish alternatives into the European market.

The Unfished portfolio is made up of 11 SKUs, mimicking tuna and salmon. Unfished PlanTuna is made from soy protein and algal oil. “It delivers on all the essential nutrients of quality fish, like high levels of protein and Omega-3 fatty acids, with zero heavy metals, like mercury, naturally found in ocean-caught tuna,” noted the company.

Unfished PlantZalmon is a plant-based alternative to salmon spread, available in a 100g tube.

“We decided to develop the company’s portfolio in the plant-based category. We bet on the long-term potential of the plant-based fish category that now is in its early footsteps, compared to plant-based meat,” noted Prefera.

“It has become a clear fact that our seas have a decreasing fish population due to overfishing, multiple species of fish in the oceans are already gone. We aim to make an impact in the plant-based category and come up with a complete portfolio, which, at first glance, could be seen as a weird culinary option.

“Nonetheless, we truly believe that what we are doing now will have an important positive impact on our lives and our oceans in the future.”

The Unfished range is available in Romania and is preparing to launch into Germany, Holland and the UK.

Image source: Prefera Foods

Foot-long sausage roll
Foot-long sausage roll (MILENA_UGRINOVA)

UK porky snacks maker Snaffling Pig is expanding its range with the Foot-Long Sausage Roll with Black Pepper and Ketchup.

The SKU has been developed in partnership with UK baked pies and pastries brand Peter’s.

According to Snaffling Pig, the move into the sausage roll category is part of its strategy to ‘broaden indulgent snacking appeal’ and ‘inject its signature bun formats’ into another traditional classic.

“Snaffling Pig has always been about celebrating and re-inventing the classics. We know that with some attention, a bit of love and imagination, we can create something special, for customers to snaffle more brilliant snacking moments,” said co-founder Udhi Silva.

“Our sausage rolls are equal parts convenient, comforting and at a great price point. Peter’s has such a great track record of both innovation and experience, we’re excited to launch our new range next month.”

The Foot-Long Sausage Roll launches tomorrow (25 May) into ASDA stores across the UK with an RRP of £1.69.

Image source: Snaffling Pig

Sun Valley rebrand
Sun Valley rebrand

Cargill is rebranding its Sun Valley poultry products and launching a new Sun Valley website.

The brand helps businesses sell a range of chicken products, from chicken breast strips to American style chicken fillets, BBQ flavoured wings, battered chicken steaks and Southern fried chicken strips.

“The rebranding brings the best-in-class customer experience with a high-quality product portfolio that will be replenished with innovation as a core value,” noted the company.

“The website is marked as the first step to getting closer to customers in Europe. It will facilitate both current and new potential customers. Other resources include high-quality and great-tasting product portfolio, footprint, menu ideas and introduction to the overall brand.”

Image source: Sun Valley