Shake Me Up yoghurt cocktails
Latvian dairy and ice cream producer Food Union is giving a 'modern twist to traditional dairy' in the Baltics with the launch of a range of cross-category drinks, Shake Me Up.
Shake Me Up yoghurt cocktails from the Valmiera brand are billed as a drinkable on-the-go snack. The products are described as being 'gentle in flavour' with an 'airy foam' that is created by shaking the yoghurt drink for 15 seconds.
Five varieties have been created, including pineapple coconut pina colada and bubble gum flavours. More familiar flavours include green apple, peach and plum.
“Consumers are increasingly searching for nutritious and healthy products to supplement their diets, but they also prioritize taste, ease of use and excitement the product brings. Valmiera Shake Me Up products offer just that – an airy and bubbly moment of enjoyment, rich in taste,” emphasized Juliāna Juškeviča, Marketing Manager at Food Union Latvia.
Significant investments made at the Food Union Centre of Excellence for Fresh Dairy Products based in Riga, Latvia, have seen innovations such as yoghurt cocktails shaking up the category using insights from the ambient ‘bar’ category, the company revealed.
Pic supplied by Food Union