Pooling together some of the latest new product development launches reveals a hot trend for snacking bars, with both General Mills and Fulfil launching new SKUs. Elsewhere, a gin has been developed in London flavoured with marine and coastal botanicals, and a new tie-up sees sustainable ready meals reach UK audiences.
GettyImages/Yagi Studio
Pooling together some of the latest new product development launches reveals a hot trend for snacking bars, with both General Mills and Fulfil launching new SKUs. Elsewhere, a gin has been developed in London flavoured with marine and coastal botanicals, and a new tie-up sees sustainable ready meals reach UK audiences.
GettyImages/Yagi Studio
Nature Valley – a cereal bar company owned by General Mills – is rolling out two new Full Mix bars into the UK market: Peanut Butter & Blueberry and Peanut Butter & Cranberry.
The SKUs are ‘packed with’ berries, seeds, peanuts, wholegrain oats and peanut butter, and as such, are a source of fibre and protein.
“Here at Nature Valley, we’re all about identifying and satisfying unmet consumer needs and we really believe this innovation will hit the nail on the head with consumers looking for a truly indulgent, yet wholesome snack with a full variety of tastes and textures in one bar,” noted Roisin Witort, Marketing Manager for Snacking at General Mills.
“Nature Valley Full Mix is perfect for anyone looking for low processed food with real ingredients they can see and trust, with out market research showing that 69% of shoppers would buy again.
Nature Valley Full Mix Bar has an RRP of £2.89 and will be available in Morrisons from 26 July. In August, the multipack format will launch into Tesco, Sainsbury’s, and Co-op.
Image source: General Mills
The Wild Hare Group has teamed up with food distributor Cress Co to offer a range of sustainable ready meals to UK consumers.
Created by ‘Michelin pedigree chef’, recipes include slow braised British beef, butternut squash curry, cauliflower & chickpea dhal, and the classic shepherd’s pie. To minimise the environmental impact, any carbon used in the creation of the meals is offset via green initiatives.
The ready meals use all-British ingredients, and the Wild Hare group is currently working towards becoming the UKs first net zero carbon ready meal provider. With the help of carbon tracking start-up Rewild, the brand is able to analyse its carbon footprint and subsequently offset this through a variety of sustainability projects.
Image source: Wild Hare Group
Snacking brand Fulfil is adding a new SKU to its on-the-go range: a Chocolate Caramel bar.
Containing 15g protein, less than 2g sugar, and 9 vitamins, the business says the bar has just 140 kcal. Fulfil is targeting health and fitness enthusiasts, as well as those who ‘simply love to snack’.
To celebrate the launch, Fulfil sent its Chocolate Caramel bar 100km into space and back, ‘just because’. It is the first protein bar to travel to space.
The flavour is available in both 40g and 55g formats, with stockists including Tesco, Sainsbury’s, Asda, Boots, WHSmith travel, and convenience stores.
Image source: Fulfil
Mummy Meagz’ vegan ‘milk’ chocolate crème eggs are now available all-year around – rather than only at Easter.
Launching into Asda supermarkets in the UK, the chocolatier says they are ‘just as decadent’ as dairy-based alternatives. The vegan chocolate egg shells are made from a blend of rice milk and cocoa, with the entire product free from animal products, palm oil, and GMOs. This, Mummy Meagz says, makes them ‘kinder to animals and the environment’.
“Whether you are vegan, reducing your dairy intake, or simply want to choose a product that’s kinder to the environment and animals, our Chuckie Eggs are a welcome treat for those who are sweet-hearted as well as sweet-toothed’,” said the start-up founder.
“Our crème eggs started a vegan craze, and previously one has been sold every 30 seconds, leaving shelves bare. By launching at Asda, we hope that they’ll be even more popular and that we’ll be able to encourage chocolate-lovers to switch to a kinder option. Better yet, they’ll be available all year round – meaning there’s no need to wait until Easter to enjoy a crème egg!”
Mummy Meagz’ Chuck Egg has an RRP of £1.29.
Image source: Mummy Meagz
Greenwich Spirits Company has launched its first ever drink – a gin with a flavour journey ‘reminiscent of ocean travel’.
The distilled, single shot craft gin pairs ‘British marine’ and ‘coastal botanicals with a ‘host of enchanting and intriguing flavours from all four corners of the world’.
Specifically, the gin features marine and coastal botanicals such as Atlantic Dulse, Kombu Kelp, and Sea Fennell, from the Celtic Sea and around the British Isles.
Classical botanicals are also used, including Juniper from Italy, Coriander from Morocco, Angelica from Poland, Bitter Orange from Spain, and Lime from Mexico.
“Our flavour is a beautiful journey. Marine notes tell the story of ocean travel to discover intriguing coastal and land botanicals from different continents. Each botanical’s charm emerges at different parts of the flavour journey, each sip tells a different story from the previous one, yours to explore!” said founder Gonz Ruiz.
Greenwich Gin is 40% ABV and bottles are sold in 5cl, 50cl or 70cl sizes. The 50cl has an RRP of £32.
Image source: Greenwich Spirits Company
