NPD Trend Tracker: From alt parmesan to 40kcal beer

NPD-Trend-Tracker-From-alt-parmesan-to-40kcal-beer.jpg
GettyImages/Eoneren (Getty Images)

From ‘the healthiest pint you’ll ever drink’, to low sugar beer and a low alcohol Jamaican rum alternative, our new product development tracker suggests the ‘low and no’ category is continuing to thrive. Check out, too, a new alt parmesan made from fermented nuts and frozen plant-based pizza.

From ‘the healthiest pint you’ll ever drink’, to low sugar beer and a low alcohol Jamaican rum alternative, our new product development tracker suggests the ‘low and no’ category is continuing to thrive. Check out, too, a new alt parmesan made from fermented nuts and frozen plant-based pizza.

GettyImages/Eoneren

NPD Trend Tracker: From alt parmesan to 40kcal beer
NPD Trend Tracker: From alt parmesan to 40kcal beer (Eoneren/Getty Images)

From ‘the healthiest pint you’ll ever drink’, to low sugar beer and a low alcohol Jamaican rum alternative, our new product development tracker suggests the ‘low and no’ category is continuing to thrive. Check out, too, a new alt parmesan made from fermented nuts and frozen plant-based pizza.

GettyImages/Eoneren

Low sugar 0.5% beer
Low sugar 0.5% beer

Loah Beer Co. is launching a new low-alcohol beer, Hola Beer with Lime.

With an ABV of 0.5%, the new SKU is brewed with the same yeast, hops and malts of alcoholic beer. Loah claims it has one of the lowest calorie and sugar contents of any low-alcohol beer currently available in the UK market. Indeed, the product contains less than a gram of sugar and 39 kcal.

“We’re excited to be entering the vibrant low and no alcohol category through the launch of our flagship Hola Beer with Lime. An increasing number of people now take balance and moderation into account when they’re purchasing drinks, whether alcoholic or not – something that lockdown has only accelerated,” noted Loah Beer Co, founder Hugo Tapp.

“Loah is all about the upsides and not compromising on flavour, experience, or health goals., As we look for the future, we’re looking forward to continuing to focus on innovation and working towards becoming carbon neutral.

“We’re extremely proud to have already created a product which uses less energy during brewing and our long term aim is to become ‘the’ leading sustainable low-alcohol brand in the UK market.” 

Image source: Loah Beer Co

Dairy-free parmesan alternative
Dairy-free parmesan alternative

Plant-based, dairy-free parmesan alternative Grattino is made from fermented cashews and macadamia nuts, together with water and a hint of salt.

The product, made by Casa Del Fermentino, is now available in the UK.

“Nuts are some of the most nutrient-dense foods. They are brim full of minerals such as magnesium and potassium, as well as healthy fats and protein,” according to nutritionist Cassandra Barns.

“However, raw whole nuts can be quite difficult to digest. The fermentation process that Casa del Fermentino products undergo greatly increases their digestibility, allowing us to properly absorb nearly all of those amazing nutrients. In addition you’re getting all the benefits of a plant-based food, such as lots of fibre and minimal saturated fat.” 

Image source: Casa del Fermentino

Plant-based frozen food
Plant-based frozen food (Gina Stef)

Romania-headquartered Verdino Foods is rolling out a range of plant-based frozen food in Germany and the UK.

The pea-protein based range includes frozen pizzas, which the company says has ‘already garnered a loyal following’ in Spain, the Netherlands, and Switzerland.

“The UK plant-based food market is continuing to grow and UK consumers account for 40% of the European meat substitute market, so the time is absolutely right for Verdino to launch,” said Verdino Country Manager for Uk & Ireland, Ian Bailey.

“Our core proposition is to offer a sustainable alternative to meat products based on pea protein. As well as appealing to vegans and vegetarians, our products are also popular with flexitarians who enjoy the taste and texture of meat but are looking for plant-based alternatives without having to compromise by having restricted choices about what they can eat.”

The frozen pizza range, available with five different plant-based toppings – Pepperoni, Deliciosa, Bacon, Mexicana, and PlanTuna – all have an RRP of £3.50.

Image source: Verdino Food

‘The healthiest pint you’ll ever drink’
‘The healthiest pint you’ll ever drink’

A new no alcohol beer with only 40 calories per can is launching in the UK.

Made by The Naked Collective, So.Beer is a non-alcoholic lager ‘specially formulated’ to ‘get into the bloodstream fast’.  

Describing the beverage as ‘the healthiest pint you’ll ever drink’, The Naked Collective says the product comes with ‘built-in immune support’, containing Beta Glucan, complex B vitamins and polyphenols.

So.Beer has an ABV of just 0.3%, and each can contains less than 7g sugar.

“So. Beer starts from grains of barley and oats, bursting full of naturally occurring B-vitamins and minerals, wit water, they are ‘brewed’, to retain the goodness and health benefits found in grains, creating our ‘SuperLiquid’,” noted The Naked Collective.

“Unlike most non-alcoholic beer, So.Beer is brewed right from the start as non-alcoholic.” 

Image source: The Naked Collective

New low-alcohol take on spiced Caribbean rum
New low-alcohol take on spiced Caribbean rum

Non-alcoholic drinks brand CleanCo has developed a fresh take on spiced Caribbean Run with its new product Clean R.

The brand describes it as a ‘big flavoured Jamaican rum’ mixed with ‘warming spice, golden caramel and cayenne pepper’. “This boldly flavoured distillate is combined is combined with other ingredients to create the finished low alcohol spirit,” noted the company.

CleanCo recommends 50ml of Clean R be served over ice, topped with cola or ginger ale and wedge of fresh lime.

A bottle of Clean R has an RRP of £19.

Image source: CleanCo

Glow in the dark sweets
Glow in the dark sweets

In the lead up to Halloween, Forest Feast is launching two lines of sweets with glow in the dark packaging. To activate the glow in the dark inks, consumers need to expose the packs to UV lights.

The new SKUs are Witches Pick N’ Mix, a mix of fizzy worms with chocolate pretzels, yogurt raisins and milk chocolate beans.

Bonfire BBQ is a mix of BBQ and buffalo flavoured peanuts with dry roasted peanuts and crispy triangles.

The rest of the Forest Feast Halloween range comprises peanuts in shell, chocolate and yoghurt raisins, and chocolate covered peanuts.

The Forest Feast Halloween range will be available from mid-September with a RRP of £1-2.

GettyImages/Forest Feast