NPD Trend Tracker: From wholegrain pancakes to ‘fastest oven-cooked pizza snack’

NPD-Trend-Tracker-From-wholegrain-pancakes-to-fastest-oven-cooked-pizza-snack.jpg
Image: Getty/Eoneren (Getty Images)

This week's gallery takes in new lower-in-sugar wholegrain pancakes and Goodfella’s launch of two new Mini Stonebaked Pizza SKUs designed to tap into increased number of lunch occasions.

This week's gallery takes in new lower-in-sugar wholegrain pancakes and Goodfella’s launch of two new Mini Stonebaked Pizza SKUs designed to tap into increased number of lunch occasions. 

GettyImages NPD Eoneren
GettyImages NPD Eoneren (Eoneren/Getty Images)

This week's gallery takes in new lower-in-sugar wholegrain pancakes and Goodfella’s launch of two new Mini Stonebaked Pizza SKUs designed to tap into increased number of lunch occasions. 

Image: Getty/Eoneren

Ladurée’s luxury Halloween gift set
Ladurée’s luxury Halloween gift set (julian schlosser/takaproduction)

French luxury bakery and sweets make Ladurée has developed a new spooky collection to celebrate Halloween this season.

The special collection will be available in all of Ladurée’s UK stores or online. The collection includes a limited-edition Halloween gift box with new popcorn and Halloween personalised vanilla flavour macarons (box of 8 for £25), and a limited-edition popcorn tart filled with popcorn and polenta almond cream, silky rich miso caramel and finished with popcorn ganache with chocolate.

 

Image supplied by Ladurée

Italian cooking network launches its first product range
Italian cooking network launches its first product range

Cesarine, an online platform featuring 1500 amateur chefs across 450 cities in Italy who create food experiences such as cooking classes and food tours, has launched its first product range.

Around 50 products are available including some lesser-known recipes that are hard to find in larger retailers, such as “cacio e pepe” sauce, Tuscan chicken liver pâté, and a variety of liqueurs such as Marasca cherry and Zabaione. “It’s just like delving into an Italian nonna’s pantry,” the network said.

The move to sell products on the site came after the pandemic inspired over 10,000 people to log on from all over the world to learn the secrets of ragù alla Bolognese, Neapolitan pizza, authentic Amatriciana sauce and much more, live from real Italian home kitchens.

 

Image supplied by Cesarine

Popcorn Kitchen adds chocolate mint flavour to its range
Popcorn Kitchen adds chocolate mint flavour to its range

Popcorn Kitchen has added a new chocolate mint flavour which it said provides an ‘English twist to a North American classic’.

Popcorn Kitchen co-owner, Andy Valentine, said: “Like so many ‘foodsmiths’ before us, we see the ‘greater than the sum of its parts’ potential of meshing an earthy dark Belgian chocolate with the light zing of peppermint and big dollop of British nostalgia. Simply put, this may well be the perfect sharing popcorn over the festive period, although you certainly needn’t wait until mid-evening before tucking in.”

Popcorn Kitchen products contain no artificial flavouring, colouring or sweeteners and are suitable for vegetarians and coeliacs.

 

Image supplied by Popcorn Kitchen

Bakery start-up unveils wholegrain pancakes
Bakery start-up unveils wholegrain pancakes

UK bakery start-up Griddle, which makes wholegrain waffles, pancakes and mixes, has launched lemon and poppy seed pancakes into Sainsbury’s stores nationwide.

“The pancakes adhere to all of Griddle’s wholesome values, creating a delicious breakfast that’s lower in sugar and 100% natural,” the company announced. “These are the first whole grain pancakes to list in Sainsbury’s and can be found in the chilled

dessert section.”

 

Image supplied by Griddle

Goodfella’s introduces ‘fastest oven-cooked pizza snack’
Goodfella’s introduces ‘fastest oven-cooked pizza snack’

Goodfella’s is launching two new Mini Stonebaked Pizza SKUs this October in the UK to tap into increased number of lunch occasions.

The new launch is aims to provide shoppers with a light lunchtime snack, the company said. “At just 5 inches in diameter, not only are the mini pizzas HFSS compliant, but they are also the perfect option for those looking for a delicious pizza but couldn’t eat a whole one,” it announced.

Nicola Bates, Senior Brand Manager at Goodfella’s said: “Over the last year, we’ve seen a massive opportunity for the frozen pizza category to develop as shoppers demand products that deliver on that all-important great taste, but which can also be easily prepared as a lunchtime meal. As more shoppers work from home, the number of at-home lunchtime occasions have risen to just over 13 billion, and as a result consumer have turned to the frozen pizza category having realised the quality available.

“Our new Goodfella’s Mini Stonebaked Pizzas will continue to capitalise on this shopper demand, offering the satisfaction and high quality you’d expect from an authentic Stonebaked pizza, but in a portion size perfect for lunchtime or snacking.”

The Goodfella’s Mini Stonebaked Pizzas will first be rolling out in Asda on 18 October before rolling out to other retailers. The NPD will have an MRSP of £2.50, with four pizzas included in a pack.

 

Image supplied by Goodfella’s

Violife launches new vegan selection box for the festive season
Violife launches new vegan selection box for the festive season

The new vegan festive selection box contains Violife’s newest product: festive Mozzarella Flavour With Cranberry, alongside three of the brand’s most popular products, including the EPIC Mature Cheddar Flavour, Smoky Cheddar Flavour and Crumbly Greek White blocks. The box also contains three festive coasters with recipes to guide shoppers on how to use the selection of blocks in delicious recipes.

The company said the product offers convenience for vegan and flexitarian shoppers looking for vegan alternatives to cheese to enjoy over the festive season.

Bianca Harris, Senior Marketing Manager, said: “We wanted to create a selection that offers shoppers everything they need to celebrate with family and friends this Christmas. The four indulgent flavours, including all new Mozzarella Flavour with Cranberry, are all 100% vegan and pair perfectly with grapes, chutneys and crackers, or can be used in a range of warming winter dishes, to provide a festive spread that is suitable for everyone to enjoy.”

Like all Violife products, each block in the New Vegan Festive Selection Box is 100% vegan and free from dairy, soya, gluten, lactose nuts and preservatives, so they can be enjoyed by everyone. 

Shoppers can find the Vegan Festive Selection Box in Sainsbury’s stores now and Tesco stores from the 18th October.

 

Image supplied by Violife

Europastry introduces the Chupa Chups PopDots
Europastry introduces the Chupa Chups PopDots (MIREIA RODRIGUEZ)

Europastry has brought out what it calls ‘the most tempting little treat to be found in the bakery aisles’ the Chupa Chups PopDots.

The Chupa Chups PoDdots are hydrogenated fat free, made without artificial flavors, colors or preservatives and just perfect to satisfy a craving for a small indulgence at any time.

They will be available as of this October in convenience stores, independent grocery retailers, Petrol stations, bakeries and online retailers across Europe.

 

Image supplied by Europastry

 Magnesium-enriched drinks released
Magnesium-enriched drinks released

Drinks brand OHMG has unveiled a range of still and sparkling waters that aim to reduce anxiety and aid relaxation by providing consumers with magnesium-enriched drinks.

OHMG’s new range of magnesium waters offer a refreshing alternative to the soft drinks market and are sure to challenge the relaxation drinks category. The brand recently scooped silver at the 2021 Nourish Awards where they won against hundreds of nutrition and health products.

The range of beverages are made with pure water that has been naturally infused with a bioavailable magnesium, delicious natural fruit flavours and extracts; along with functional botanicals, that help reduce anxiety, tiredness and fatigue and contribute to normal psychological function. 

Stuart Walsh, co-founder of OHMG Brands, said: “The relaxing drinks category is growing fast, predominantly led by CBD Drinks. We’re going in a completely different direction by using a high quality, bioavailable magnesium as it’s an incredibly important nutrient that plays a role in more than 300+ functions in our body. It regulates the nervous system, improves cognitive/psychological balance as well as contributing to energy-yielding metabolism. Magnesium is known as the anti-stress mineral that helps reduce tiredness and fatigue, I think we could all do with some of that right now!”

The OHMG drink range is available from Harrods and direct from the OHMG.shop, the brand is also in advanced talks with other major retailers and has secured £250k of investment for the launch stage. RSP is £1.99 per can, £5.85 for a trial pack and £23.40 for a pack of 12. 

Image supplied by OHMG