Here we reveal Rowse's plans to capitalise on the home cooking trend with savoury honey that unlocks ‘a range of new cooking possibilities from stir-frys to glazing seasonal vegetables’. Elsewhere, US alcohol-free craft beer brand Athletic Brewing Co. has added a stout to its collection of beers available in the UK, which is ‘perfect to enjoy after a cold day outside’.
Here we reveal Rowse's plans to capitalise on the home cooking trend with savoury honey that unlocks ‘a range of new cooking possibilities from stir-frys to glazing seasonal vegetables’. Elsewhere, US alcohol-free craft beer brand Athletic Brewing Co. has added a stout to its collection of beers available in the UK, which is ‘perfect to enjoy after a cold day outside’.
Image: Getty/Monty Rakusen
Recipe box company Gousto has revealed its brand new festive range, with precise ingredients and recipes delivered to doors across the country throughout December.
The new festive range features a collection of global Christmas sandwiches, inspired by Indian, Mexican, German and Vietnamese flavours, as well as Plant-Based Pig in Blankets, A Yorkshire Pudding Pizza and Brie & Cranberry Christmas Nachos.
The recipe box company is also releasing a Pork & Cranberry Stuffed Turkey Joint with Pigs In Blankets and all the trimmings, as well as its Vegan Cranberry & Pistachio Nut Roast with all the trimmings - both ready in one hour.
Kathryn Huxtable, VP of Food Proposition at Gousto commented; “We’re proud to deliver dinner time inspiration to UK households, and the festive season is no exception. Gousto is seeing a steady increase in demand for Christmas recipes, and this is largely down to our industry-leading choice and recipe variety.
“Following their popularity last year, we’re bringing back even tastier versions of our traditional turkey and Vegan Christmas dinners that can be on the table in just one hour. We’re also offering a whole host of new and innovative recipes that give our customers the opportunity to bring festive magic into every night of the week.”
Gousto is also launching gift cards for the first time. Customers can choose from over 60 delicious recipes with the gift card, without being locked into a subscription. Customers can leave a personalised message which arrives in the recipient's inbox, along with the card to redeem online.
Image supplied by Gousto
Following the summer launch of its Run Wild IPA and Upside Dawn Golden Ale, US alcohol-free craft beer brand Athletic Brewing Co. has added All Out Stout, to its collection of beers available in the UK.
Built for colder weather, the brewer said the new flavour has been crafted to give the “modern health-conscious consumer a great tasting option to enjoy when choosing not to drink this winter… All Out Stout is ideal to have by the fire after a long day on the slopes, perfect for after a Christmas Day walk or simply as an alcohol-free alternative to traditional stout.”
Made with Organic Vienna Malt, and a variety of hops and oats, the Athletic Brewing Co. All Out Stout promises a full-bodied mouthfeel and a pleasantly roast finish with delicate coffee and bittersweet chocolate notes.
With less than 90 calories, vegan and non-GMO, the new All Out Stout is made with only the best, all natural ingredients and crafted in the traditional way to ensure the ultimate drinking experience.
Co-founder, Bill Shufelt, said: “At Athletic Brewing Co, we believe all consumers should have a delicious and refreshing craft-beer option that doesn’t compromise their drinking experience. Our new All Out Stout is dedicated to those looking for a stronger, more full-bodied option for this season. Perfect to enjoy after a cold day outside, this new flavour joins our core range of Run Wild IPA and Upside Dawn Golden Ale to ensure that there’s an option to suit every beer drinker."
Image supplied by Athletic Brewing Co.
Rowse Honey has expanded its product range with the launch of a new line of savoury fusion honeys. The range includes Chilli Fusion, a honey infused with Birds Eye & Guajillio chillies, and Smokey Fusion, which has been infused with garlic, black pepper and smokey chipotle. The move marks Rowse’s first foray into savoury flavours and comes in response to the emerging trend of home cooking, particularly visible amongst younger consumers, it said.
It has also British Heather Max honey, which is naturally rich in manganese, as part of a push to broaden the appeal of its products to younger and health-conscious consumers.
The additions also highlight the wide applications of the brand’s honeys for meal occasions, said Marketing Director Kirstie Jamieson. “The launch of Rowse Fusion is our first foray into savoury flavours and is informed by our consumer and market research. It unlocks and highlights a range of new cooking possibilities from stir-frys to glazing seasonal vegetables, but also brings dishes a natural sweetness without the prejudice of added sugar, giving consumers control they need to lean towards a balanced diet,” she said.
“The Fusion range allows us to introduce Rowse honey to a whole new audience, in particular younger people interested in cooking and exciting new recipes.”
Image supplied by Rowse Honey
Birds Eye Green Cuisine is launching a new campaign this Veganuary, in an effort to encourage shoppers to ‘do what they can’ when it comes to increasing their consumption of plant-based products. Making a pun on the popular month of meat-free eating, ‘Do-what-you-canuary’ will seek to empower shoppers to do their bit in reducing the amount of meat they eat, without feeling the pressure of going 100% meat-free for the whole month.
Veganuary plays an important role in attracting new shoppers into the meat-free category, having seen a +20% increase in penetration last January, totalling £23m, according to Neilson data. It’s a crucial month for retailers’ meat-free sales, and last year it accounted for 9% of total annual meat-free sales. It also provided a 22% boost to category sales compared to other months, making it an important period for brands to activate in. The launch of a new multi-channel campaign from Birds Eye follows upon the impressive performance of its Green Cuisine brand, which has experienced three consecutive years of double-digit growth and is now worth £19.2m.
Victoria Westwood, Senior Brand Manager at Birds Eye said: “We’re on a mission to show how plants can be at the heart of every meal, and encourage people to increase their consumption of plant-based food for both the benefit of themselves as well as the planet. Yet, while Veganuary is crucial in attracting new shoppers to the category, we recognise that many are caught between wanting to make a difference but without having to commit to completely shifting away from meat-based products.
“‘Do-what-you-canuary’ targets flexitarian shoppers who want to reduce their meat consumption, but on their own terms and without the associations that come with being labelled as a vegan or meat-eater. We want to reassure shoppers to do what they can when it comes to enjoying meat-free food, and to do so free from the labels, pressures and pretention of plant-based eating. With the number of options available as part of our Green Cuisine range, we’re perfectly positioned to make it even easier for shoppers to add more plant-based foods to their diet, throughout January and the rest of 2022.”
Borna Foods’ pistachio butters have won listings in Ocado, Wholefoods, Amazon and independents in the UK. Borna 100% pistachio butters are available in Crunchy, Smooth & Sweet Roast and two blends: Coconut & Pistachio and Strawberry & Pistachio.
Borna Foods founder Behnam Heydaripour said: “Pistachios have been adored for centuries, as a healthy nibble with a unique piney/citrus aroma. The creation of 6 x 100% natural ingredient pistachio butters made with no added oils, sugars, salt or synthetic extras means that in addition to being a sublime spread for breads and bagels or a nutritious addition to a healthy-living smoothie or porridge, nut butters can also support all-manner of scratch meal creations, be that a stir-fry, a curry or a lightly grilled fish dish.”
Image supplied by Borna Foods
Vimto has brought back its seasonal limited-edition squash flavour ‘Winter Warmer’. Available across the off-trade in a 725ml bottle format, Winter Warmer is on-shelf now until the end of January 2022, whilst stocks last.
Vimto Senior Brand Manager, Becky Unwin, said: “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months. Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”
