This week’s launches take in a drink claiming to contain a new blend of magnesium that maximises health benefits for consumers. Elsewhere, nutritional yeast is on offer for those wanting a cheesy flavour without the cheese, while Pukka is adding to its chicken pie portfolio.
Image: Getty/Dmitrii_Guzhanin
This week’s launches take in a drink claiming to contain a new blend of magnesium that maximises health benefits for consumers. Elsewhere, nutritional yeast is on offer for those wanting a cheesy flavour without the cheese, while Pukka is adding to its chicken pie portfolio.
Image: Getty/Dmitrii_Guzhanin
Borna Foods has launched two trial mixes to support ‘everyday, healthier living aspirations’. The company said the despite ‘very distinct flavour profiles’: Blueberry, Cashew, Banana & Toasted Coconut and Sour Cherry, Almond, Tanzanian Chocolate & Jumbo Flame Raisins -- each recipe prioritises ‘nutritionally robust’ ingredient decks (rich in iron, calcium and protein) whilst actively rejecting any ‘artificial unnecessaries,’ added sugar OR life-extending ‘sulphured’ fruit.
Borna Foods co-founder, Behnam Heydaripour said: “It’s been a long-term ambition of ours to utilise our fine nut & dried fruit expertise to introduce a couple of meticulously mingled Trail Mixes that showcase ‘healthier living’ ingredients in a more enticing light. There’s long been an opening for Trail mixes that only operate with finest single origin cacoa, discreetly toasted coconut, and most excitingly sour cherries that offer an authentic ‘tart twang.’ We’re especially proud of our super sweet banana slices that aren’t bland, crunchy disks of nothingness,’ to make a fantastic 1st impression.”
Image supplied by Borna Foods
Brakes, the UK’s foodservice supplier, has launched a new range of ‘traditional’ vegan desserts aimed at helping operators capitalise on increasing demand for vegan products out of home.
The desserts were launched following research which showed that, while consumers increasingly want vegan products, they also want familiar, nostalgic comfort food, a trend which has been driven by the COVID-19 pandemic.
The new range of British-made classic hot pudding desserts, including Syrup Sponge Pudding, Raspberry Jam Pudding and Sticky Toffee Pudding, has been reimagined to be suitable for vegans. The desserts are pre-cut rather than from an individual mould to achieve a more rustic, homemade appearance.
Matt Lake, Brakes’ Senior Product Development Manager – Innovation Lead, said: “We’ve developed a fantastic range of puddings, which taste out of this world. While we recognise the huge, and increasing, importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives. These puddings do not disappoint.
“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.
“We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods*. So, this range is perfect addition to the menu, offering desserts that generations of people have loved and now everyone, including vegans, can continue to enjoy!”
Image supplied by Brakes
Restaurateur Jamie Barber, founder of the Haché burger chain, and British singer, presenter, musician, model and business woman Myleene Klass have launched a new business venture MySupper Hero, aiming to ‘help people eat brilliantly at home and provide exceptionally tasty and high-quality meal kits’.
The meal kits are delivered to your door with a 3 days shelf life. Most of the prep has been done for you, and you should be able to put your meal together in under 10 minutes (oven time aside). All you need to do is a little bit of roasting, a little bit of grilling, dress the salad, and put it all together, the pair said.
Myleene Klass, My Supper Hero Co-Founder said: “We started talking about My Supper Hero in November 2020. Nine months of lockdown had given us both extreme kitchen fatigue. It wasn’t just the cooking that was wearing us down. It was the prospect of having to plan what to cook, day upon day, and then having to shop for the ingredients. Even then, all the peeling, chopping, cooking and washing up was dominating our evenings, when we’d have much preferred to be chilling out watching Netflix with our families. The prospect of ordering uninspiring takeaways just did not appeal. Which got us thinking, “There has to be a better way”.
Jamie Barber, My Supper Hero Co-Founder said: "We had both tried various recipe boxes, but the recipes were all quite basic, the preparation was messy, boring and time consuming, and we felt uncomfortable not knowing where the ingredients came from. And don’t get us started on the packaging—one box came with twenty items of plastic! The more Myleene and I talked about it, the more we knew we wanted to not only give people amazing food and the time to enjoy it. But we wanted to do it in a way that positively impacts both our communities and the planet. And so My Supper Hero was born."
Birds Eye is expanding its Captain Birds Eye portfolio as it seeks to attract health-conscious shoppers to the Coated Fish category with two new fish fillet variants coated in a seeded crust. Launching in ASDA in the New Year, the Birds Eye Seeded Crust range will be available in; linseeds & sunflower seeds and pumpkin seeds & buckwheat. The new products will be supported with a £2m campaign spanning TV, digital and shopper marketing.
Emily Frank, Fish Senior Brand Manager at Birds Eye, said: “Health is firmly back on shoppers’ agendas and is a key reason why people choose to eat fish – second only to great taste. Our Seeded Crust fish range uses seeds and grains to provide extra goodness and a deliciously crispy coating, perfectly balancing health and taste for our consumers. They will also help on our mission to encourage consumers to eat two portions of fish per week by offering a delicious mid-week lunch or evening meal option.”
Birds Eye’s new Seeded Crust fish fillets are rich in protein and vitamin B12. The combination of fish, seeds and grains also provides an important source of selenium and copper, both of which are essential nutrients that contribute to the normal functioning of the immune system. They can be enjoyed as part of a varied, balanced diet and heathy lifestyle.
As with the whole of Birds Eye’s fish range, the two products are 100% MSC certified, meaning the fish is responsibly sourced so that Birds Eye can safeguard fish stocks for future generations. The products will be launching in ASDA stores from the 17th January, before rolling out to wider grocery from March. The products have an RRP of £2.79.
Image supplied by Birds Eye
Notorious Nooch Co has introduced its nutritional yeast into seven Whole Foods Market locations and Selfridges in the UK. Otherwise known as “nooch”, nutritional yeast is a form of deactivated yeast and known for its strong ‘cheesy’ and ‘nutty’ flavouring and source of essential vitamins such as B-vitamins, fibre, and protein.
Flavours include Smokey Bacon and Cheesy Immature, each containing fewer than five (all natural) ingredients.
Image supplied by Notorious Nooch Co
UK-based company OHMG has launched what it claims is the world’s first water to contain a new blend of magnesium that maximises health benefits for consumers.
OHMG said its magnesium water uses the company's unique formula, making it the first drink in the world containing three different types of magnesium for their breadth of functionality and availability in terms of bioavailability.
This includes Magnesium Citrate for general all-round Magnesium intake to top up depleted Magnesium levels, Magnesium Threonate for its potential brain benefits including mental focus and concentration, and finally, Magnesium Glycinate for stress, anxiety, and improving sleep.
With Magnesium being the fourth most abundant mineral in our bodies and linked to over 300 bodily functions in our day-to-day lives, it is surprising that studies show that up to 75% of us are depleted in magnesium, which can lead to a multitude of problems including tiredness and fatigue, anxiety and depression, as well as asthma, high blood pressure, and muscle cramps.
In order to combat this, many people take hard-to-swallow pill supplements that often contain a form of Magnesium, such as Magnesium Oxide, that does not absorb as well as other types of Magnesium such as Magnesium Citrate.
Stuart Walsh, co-founder of OHMG, added: “We knew there was clearly a need for this essential mineral, but the problem was that the supplement market was pretty boring and definitely not sexy. So, we entered the drinks market with the belief that OHMG magnesium water will be the new way to increase intake of this essential mineral and improve their day-to-day health and wellbeing.”
Each can of OHMG has zero calories, sugars, or sweeteners.
Image supplied by OHMG
PACK'D, which makes Superfood Smoothie Kits and organic Frozen Fruit, will be available in over 400 Morrisons stores around the UK with their Energy; Power and Vitality Smoothies, as well as the frozen Organic Blueberries, and the ever-popular frozen Avocado.
The start-up is already listed in the likes of Ocado; Whole Foods Market; Sainsbury’s, Costco and Amazon Fresh.
Founder Alex Stewart said: “Securing a listing with Morrisons and having freezer space in over 400 of their stores, is just a fantastic milestone for us. We have seen unprecedented growth in the last 12 months, with 50% growth year on year, so this added store presence will almost certainly have a huge impact on the business.”
Image supplied by PACK'D
In-line with the growing consumer demand for gut-healthy and functional drinks, PiQi has created a range of beverages, made using water kefir, a fermented, living ingredient famed for its powerful probiotic punch and immune-boosting benefits.
Available in four delicious, sparkling and dairy-free flavour combinations, as well as 250ml and, soon to launch, 750ml bottle variants, each PiQi drink comes packed with billions of live cultures and is bursting with naturally occurring antioxidants, vitamins and amino acids that ensure every sip is super-healthy and beautifully stylish.
Thanks to the fermented nature of water kefir, each 250ml bottle of PiQi contains up to 30 billion live cultures, which studies show have recognized probiotic qualities and can help support healthy gut microbiota, which plays an important role in digestion, weight management, and the immune system.
PiQi’s founder Aksana Fitzpatrick said: “Digestive problems are a common occurrence. It is estimated that nearly 86% of all British adults suffer from some form of gastrointestinal problem. Much of this is attributed to stress and the types of foods we eat which are highly processed.
We now know that a healthy gut contributes to a stronger immune system, so we created the PiQi drinks range to provide all the benefits of a fermented drink, without the dairy or caffeine - meeting the consumer demand for naturally delicious, plant-based probiotics.”
As a sophisticated, naturally low-sugar, dairy-free and caffeine-free refreshment, PiQi drinks offer the perfect, gut-healthy alternative to artificially sweetened and flavoured soft drinks or alcohol and also work well as a mixer for creating unique cocktails.
The PiQi range is packed with organic ingredients and unique water kefir flavour combinations that include: Butterfly Pea Flower, Ginger & Lemon, Grapefruit & Cardamom and Original -- Water kefir in its most natural form.
Image supplied by PiQi
Pukka, the UK hot pie brand, is expanding its bestselling range of pies to offer shoppers a brand-new Creamy Chicken recipe – taking its individual chicken pie range up to four recipes.
Appearing on Tesco shelves exclusively from 10th January, the new launch will appeal to shoppers looking for a classic chicken pie which makes the chicken the star of the show, which is just as tasty and full of flavour as the rest of Pukka's pies, the company said.
The new Creamy Chicken pie features tender pieces of chicken in a rich creamy sauce, wrapped in 144 layers of Pukka’s signature golden and crisp puff pastry.
The launch will be highlighted with a ‘new recipe’ flash on the front of Pukka’s fully-recyclable orange packaging to entice shoppers. For consistency it will follow the look and feel of the rest of the brand’s chicken pie portfolio – which includes Chicken & Mushroom, Chicken & Bacon and Chicken Balti – which have recently been updated to use different font colours to clearly highlight the different recipes in its expanding chicken range.
Rachel Cranston, Head of Marketing and Innovation at Pukka said: “We started baking pies for the nation in 1963 and the same rings true now as it always has – we’re The People’s Pie and want to make sure there’s a Pukka for everyone.
“Chicken remains one of the top pie filling choices amongst shoppers, but we’re aware that additional ingredients that go into chicken pies can sometimes be a barrier for some consumers. That’s why we’ve made chicken the star of the show with our new Creamy Chicken recipe, which is just as tasty and full of flavour as the rest of our pies, delivering that ‘home-baked’ feeling we’re always striving to achieve.
“The hot pie category is currently worth £270 million, with Pukka being the leading brand driving the category forward and accounting for £48.4 million of these sales, and this brand-new recipe is part of our ongoing mission to put more pies on more plates more often, ensuring that there truly is a Pukka for everyone.”
The launch comes hot on the heels of a season of new product launches for Pukka, which has seen the brand launch into three new savoury pastry categories with Slices, Sausage Rolls and a Pasty, as well as scooping a raft of awards for its recipes. Not only was the brand’s Vegan Minced Steak & Onion pie awarded a Grocer New Product Award, but its Chicken & Bacon recipe was highly commended at the same ceremony.
Image supplied by Pukka
