What’s better than alcohol-free beer this Dry January? Alcohol-free beer enriched with vitamin D, according to Corona. Other new product development launches covered this edition include the ‘world’s first’ ice cream cone made from cookies, and Oumph!’s new plastic-free packaging.
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What’s better than alcohol-free beer this Dry January? Alcohol-free beer enriched with vitamin D, according to Corona. Other new product development launches covered this edition include the ‘world’s first’ ice cream cone made from cookies, and Oumph!’s new plastic-free packaging.
GettyImages/Laboko
Beer brand Corona has announced the launch of a new SKU enriched with vitamin D: Corona Sunbrew 0.0%.
The non-alcoholic beer contains 30% of the dairy value of vitamin D per 330ml, as per Canada’s daily recommended intake.
The beverage was developed from Corona Extra by extracting the alcohol and then blending the non-alcoholic beer and vitamin D and natural flavours to reach the final recipe.
“After numerous and rigorous trials, Corona Sunbrew 0.0% proudly showcases our ability to find solutions, gaps, and opportunities for growth as a brand,” said Brad Weaver, Global Vice president of Innovation Research & Development for Corona parent company ABInBev.
“The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”
Corona Sunbrew 0.0% is first launching in Canada, before entering the UK and Europe later this year, alongside South America and Asia.
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The ‘world’s first’ cookie cone made entirely from cookie is hitting the UK market.
Sold by Froneri brand Extrême, and made by Nestlé, the new cones have launched across the UK alongside projected visuals in major cities.
In London’s Oxford Street, London Bridge, and Leadenhall Street visuals of the cookie ice cream cone rotated on buildings, with layers of chocolate and vanilla ice cream, caramel sauce and chocolate flakes, topped with cookie chunks.
In other cities, projective have appeared in Birmingham and Manchester, where the ‘guerrilla-style’ media campaign will run through the summer.
Extrême Cookie Cones will be available in Tesco from January this month, with an RRP of £4, and in selected stores thereafter.
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LIVEKINDLY brand Oumph! is rolling out new cardboard packaging into all markets where Oumph! is sold, starting with the UK, Australia, and the Netherlands.
It will then be launched into Sweden and northern Europe, Germany, Ireland, and South Africa in the spring.
According to Linda Arnason, Global Brand Manager at Oumph!, there are certain challenges in creating a more sustainable packaging for food, but the brand has found a solution in recyclable cardboard packaging.
“Not only is it better for the environment, but we’re also receiving positive feedback from retailers because the packaging is easy to stack, and requires less freezer space.”
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Pastry brand Pidy has launched a range of ready-to-fill Veggie Cup products, which it says is ideal for creating canapes and ‘gourmet delights’.
Suiting hot or cold fillings, the line is made up of four flavours: beetroot, carrot, spinach, and grilled onion. Ingredients include species and dried vegetables.
“With the variety of flavours on offer, they are complementary to man different flavoursome fillings, The slight sweetness of the beetroot cup with caramelised onion, and the creamy richness of grilled goat’s cheese is a delicious simple combination and wonderfully appealing because of the contrast in colours and distinct flavours,” noted Pidy.
“Alternatively, for a sweet option, why not pair the beetroot cup with a chocolate and orange mousse for a unique combination with a fantastic depth of flavour that will leave your customers captivated!”
According to Fabien Level, Commercial Manager at Pidy UK, canapes and appetisers are often underestimated, but they’re an ‘important element’ of a dining experience, as they ;set the tone for a meal’.
“Our veggie cups are perfect for ensuing your canapes leave a lasting mark. Their deliciously crispy based with a hint of flavour and wonderful vibrancy is the ideal carrier for all kinds of flavours and combinations, all whilst looking the part with their striking appearance, adding something truly unique to a menu.”
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A premium coffee subscription service developed by Gardens of Coffee is launching in the UK.
Gardens of Coffee roasts its coffee in a unique way, using a specialised roasting machine that uses hot air to roast beans from Brazil, Honduras and Colombia.
“This specialised method protects the beans during the roasting process, preventing the coffee beans from burning, Hot air roasting provides a cleaner taste to every sip you taste,” said owner and co-founder Ross Farrow.
“We have minute-by-minute control over the entire roasting process and the result is the best and most delicious coffee every time. The process is also more ecologically friendly than using a traditional drum roaster, as it consumes less energy and emits less smoke.”
A three-month coffee subscription – whereby 250g is delivered direct to consumer – ranges from £86.37 for regular, and £105.27 for premium.
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