Wondering what innovations are hitting supermarket shelves? In this edition of our NPD Trend Tracker, we look at Cadbury’s new ‘twist’ wrapper for its Duo line of chocolate bars, Pip & Nut’s limited edition Cherry Bakewell Tart almond butter, and non-HFSS crisps with 50% less fat than conventional crisps. Scroll through the photo gallery for more…
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Wondering what innovations are hitting supermarket shelves? In this edition of our NPD Trend Tracker, we look at Cadbury’s new ‘twist’ wrapper for its Duo line of chocolate bars, Pip & Nut’s limited edition Cherry Bakewell Tart almond butter, and non-HFSS crisps with 50% less fat than conventional crisps. Scroll through the photo gallery for more…
GettyImages/ra2studio
UK-based OHMG claims it is selling the ‘world’s first’ magnesium water – that is, a water product containing a blend of three different types of magnesium.
This includes Magnesium Citrate to boost general all-round Magnesium uptake, Magnesium Threonate for its potential brain benefits, including mental focus and concentration, and Magnesium Glycinate for stress, anxiety, and improving sleep.
“We knew there was clearly a need for this essential mineral, but the problem was that the supplement market was pretty boring and definitely not sexy,” said OHMG co-founder Stuart Walsh.
“So, we entered the drinks market with the belief that OHMG magnesium water will be the new way to increase intake of this essential mineral and improve their day-to-day health and wellbeing.”
Image source: OHMG
Pip & Nut is bringing back a limited edition ‘fan favourite’ flavour: Cherry Bakewell Almond Butter.
Inspired by the classic Cherry Bakewell Tart, the London-headquartered start-up describes it as the ‘perfect combination’ of roasted Californian Almonds with chewy dried black cherries and crunchy chopped almonds.
High in fibre and monounsaturated fats, the palm-oil free SKU is a ‘delicious twist on a classic twist’.
“I’ve been obsessed with making the tastiest natural nut butters since 2013, I love getting creative with our Limited Edition flavours and I think Cherry Bakewell may be my favourite yet,” said Pip & Nut founder Pip Murray.
Image source: Pip & Nut
New Forest Ice Cream is rolling out a new flavour in time for Valentine’s Day. The Passionfruit Sorbet is ‘sweet’ and ‘tangy’ and available in a 2L tup for operators, chefs and caterers to serve their customers.
Produced in a nut-free facility, the SKU is also free from artificial colours, flavours and preservatives where possible.
“There’s nothing quite like our Passion Fruit Sorbet. It really is packed with a quality, tasty, unforgettable flavour! The recipe has been carefully developed so the texture and ingredients are spot on to ensure it is cupid’s secret weapon this Valentine’s Day,” said Niki Jenman, Director at New Forest Ice Cream.
Image source: New Forest Ice Cream
Nestle Cereals has added another non-HFSS product to its cereal line: Shreddies The Honey One.
The new SKU is made from 84.7% whole grain, is fortified with vitamins and iron and contains no artificial colours or flavours.
“At Nestle Cereals, we’ve been committed to improving the nutritional profile of our cereals and making breakfast better for over 18 years. The launch of Shreddies The Honey One, which is categories as non-HFSS and contains whole grain as the number one ingredient, further demonstrates our commitment to doing just that,” said Toby Baker, Regional Marketing Director UKA – Nestle Cereals.
“We also know that consumers – and particularly families with children – are increasingly looking for better breakfast options that don’t compromise on taste. Shreddies The Honey One offers retailers the perfect opportunity to cater to this growing demand and drive sales, as not only is it a non-HFSS product, it also tastes great and is made with real honey – one of the most popular flavours for cereal.”
Shreddies The Honey One is available at ASDA, Morrisons, Waitrose and Ocado.
Image source: Nestle Cereals
Simply Roasted has launched its collection of ‘better-for-you’ crisps into UK supermarket chain Booths.
The non-HFSS compliant crisps are made using a patented roasting process. The result is a crisp with the same taste, crunch and satisfaction of a traditional fried crisp, but with half the fat, 25% less salt, and less than 99 calories per serving.
The line includes Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar, and Black Truffle flavours.
“We are delighted that Booths has recognised the value we can add to their crisp category and that we’ve been able to support them in their preparations for the HFSS regulations coming in later this year,” said Rhys Harvey, CCO of Simply Roasted.
Simply Roasted impulse bags have an RRP of £1.29, while share bags are being sold at £2.39.
Image source: Simply Roasted
Mondelez International-owned Cadbury is rolling out new packaging for its Duo of chocolate bars.
The ‘Twist Wrap’ packaging allows consumers to twist and seal half of a chocolate bar, in order to save for later. The innovation is founded on ‘memory’ technology, meaning that a single twist is enough to preserve the flavour, texture and shape of the bar.
Cadbury’s says the innovation aims to encourage ‘mindful snacking’.
“Following good results during concept testing, we’re excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later,” said Kelly Lawrence, Brand Manager for Cadbury.
“We put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.”
As of this month, the new ‘Twist Wrap’ will be available for Cadbury’s Wispa, Wispa Gold, Boost, Double Decker, and Dairy Milk products.
Image source: Cadbury
