This week’s new SKUs include HFSS- compliant frozen plant-based waffles and ‘dangerously moreish’ popcorn smothered in smooth milk chocolate.
This week’s new SKUs include HFSS- compliant frozen plant-based waffles and ‘dangerously moreish’ popcorn smothered in smooth milk chocolate.
Image: Getty/D-Keine
Popcorn brand Joe & Seph’s has launched a range of Chocolate Popcorn Slabs with both vegan and signature editions.
Called ‘the ultimate treat for gourmet gifting, after dinner treats and movie nights in’, each Chocolate Popcorn Slab is priced at £7.00, and features the brand’s award-winning, air-popped and crunchy gourmet popcorn covered in chocolate.
The range is available in two editions: Vegan Dark Chocolate and Milk Chocolate. Both are vegetarian friendly and gluten free with no artificial colours, flavours or preservatives.
Joe Sopher, Co-Founder at Joe & Seph’s said: “Following the success of our mouth-wateringly moreish Chocolate Popcorn Bites, we are extremely proud to be launching our very first Chocolate Popcorn Slab range. Our creative team are constantly pushing the boundaries to produce the best tasting popcorn in the world. We believe this new range, which can be enjoyed by both vegans and non-vegans, is sure to be a big hit with popcorn and chocolate lovers alike.”
Image supplied by Joe & Seph’s
Coldpress Juices is expanding its stable to include a Valencian Juice with pulp and a ‘super juice’ Rise & Shine, a mix of Valencian Orange Mango, Carrot, Apple & Passion Fruit.
The company said its new state-of-the-art Spanish high-pressure processing (HPP) facility gives it closer access to best-in-class ingredients and results in a higher proportion of flavour cues and vitamin C being retained.
Coldpress founder Andrew Gibb said: “These are certainly two well thought through additions to our buoyant HPP ‘with added vitamins’ offer. Our Pink Lady apple juice has long been celebrated as the pinnacle of premium tier apple juices, so it was important to build upon our full-bodied Orange juice ambitions by focusing upon the 3 core pillars of our business: the best ingredients, an ingredient friendly process (HPP) that rejects debilitating heat-based treatments and an extra dash of essential vitamins to support today’s increasingly hectic lifestyles.”
Image supplied by Coldpress Juices
International ice cream company Froneri has introduced a new SKU to its Rowntree’s ice lolly range: Ocean Adventure, featuring innovative chocolate decoration technology on each fruity tropical sorbet and creamy vanilla ice lolly.
The Ocean Adventure ice lollies combine vanilla ice cream and fruity tropical sorbet, topped with milk chocolate décor. With just 69 calories per lolly and over 10.5% fruit juice content from concentrate, the new permissible treat is an ideal choice for all the family, the company claimed.
The unique product is set to strengthen the brands’ variety of ice-lolly offerings, which already includes the likes of: Rowntree’s Fruit Pastilles, Rowntree’s Fruit Stack, Rowntree’s Watermelon and others, it added.
Brand Manager, Jelena Aleksic, of Rowntree’s said: “We’re so excited to be the first to launch this product to market. The development of the product tested extremely well in research and showed us that not only children love our Ocean Adventure lollies, but adults do, too. Research showed that 8 out 10 would purchase” (Happy Thinking product research 2021).
“With the delicious combination of vanilla ice cream and fruity sorbet flavour, and the fun milk chocolate décor, there’s something for everyone in the family to enjoy in the Rowntree’s Ocean Adventure pack.”
Rowntree’s Ocean Adventure will be available in the UK from February 2022, RRP: £2.20
Image supplied by Froneri
Biotiful is launching a new flavour into the kefir yoghurt drinks line with Coconut 500ml and expanding its large yoghurts pots with Madagascan Vanilla.
Biotiful is expanding its liquid Kefir line by launching a brand-new flavour, Coconut 500ml. Coconut 500ml is launching in Waitrose this week (rsp; £2.25).
Madagascan Vanilla 400g Kefir yoghurt pot (rsp: £1.75) will go on sale in March, aiming to capitalise on the success of other vanilla products sold by the brand – such as its 500ml Kefir yoghurt drink – which it said boasted a “strong repeat rate” of 26% from shoppers, according to IRiMarketplace.
Image supplied by Biotiful
UK canned fish brand John West has unveiled a new marketing campaign to promote its Enriched Tuna range, which is available in three variants:
Energy – tuna in spring water with added Vitamin B to help reduce tiredness & fatigue
Heart – tuna in rapeseed oil with added Omega 3 to support the heart function system
Immunity – tuna in spring water with added Vitamin C to support the immune system.
The omnichannel campaign, which has more than £2million investment behind it, aims to drive reach and awareness of the range, highlighting its functional health benefits to consumers who live a busy, active lifestyle. The campaign builds on John West’s recent brand re-positioning around physical and mental strength, underlining the products’ many natural health benefits.
Jon Burton, International Marketing Director, John West Foods said: “This campaign is a significant investment for John West and the canned fish category. As market leader, John West needs to pave the way forward – to connect with younger consumers and shake up the category. Our multi-channel campaign activation aims to do exactly that – reminding consumers of the goodness in every can, plus the added health benefits of Enriched Tuna.”
Image supplied by John West
Plant-based frozen baked goods firm Griddle has launched of a trio of toaster waffles into national retail. From this week Morrisons will stock two products from the three strong range, Original and Chocolate Chip across 200 stores (RRP: £2.50 / 200g pack of six). Ocado is confirmed to take all three SKU’s; Original, Blueberry and Chocolate Chip from 14th March (RRP: 2.99 /200g pack of six). The brand has also secured a listing for the full range with Whole Foods as well as a host of independents via distributors including CLF, SUMA and Stratford Fine Foods.
Griddle’s range of frozen waffles are the UK’s first and only vegan waffle. Designed for the toaster and ready to eat in less than 2 mins, they are the first product range of their kind, claimed Griddle. They HFSS compliant, contain 40% less sugar than the average waffle, and are made using 100% natural ingredients and contain no artificial colours, flavours or preservatives. True to Griddle’s vision that frozen is the future, the waffles offer zero food waste.
The listings follow recent investment news as the brand closed a £400K seed funding round following its pivot into frozen plant-based bakery. The money will be used to support their expansion in the UK.
Launched to market in 2019 by ex Vita Coco and Pip & Nut employees Sophie McGregor and Ella Harland, the brand is already available in Sainsbury’s, Whole Foods, Amazon Fresh.
Co-Founder Sophie said: “We’re so pleased to have the support of both Morrisons and Ocado as we start to build distribution for our frozen range. As well as driving sales, these new national listings are integral in helping us build our overall brand awareness as we focus more on our frozen product portfolio, which we believe is our future.”
Co-Founder Ella added: “In the US, the market for toaster waffles is worth over $2.6bn, yet here in the UK there is a limited range of highly processed, ambient products which are poor quality and have a short shelf life. We believe that with the help of our retailer partners, we can bring something truly innovative to this market.”
Image supplied by Griddle
