NPD Trend Tracker: From vegan marshmallows to 'chocolate spread for grown ups'

NPD-Trend-Tracker-From-vegan-marshmallows-to-chocolate-spread-for-grown-ups.jpg
Image: Getty/real444 (Getty Images)

We take in the introduction of new marshmallows created with no gelatine, and a chocolate spread made with a higher cocoa percentage which boasts the 'last word in velvety smooth spreads with a gastronomic edge’.

We take in the introduction of new marshmallows created with no gelatine, and a chocolate spread made with a higher cocoa percentage which boasts the 'last word in velvety smooth spreads with a gastronomic edge’.

GettyImages NPD reall444
GettyImages NPD reall444 (real444/Getty Images)

We take in the introduction of new marshmallows created with no gelatine, and a chocolate spread made with a higher cocoa percentage which boasts the 'last word in velvety smooth spreads with a gastronomic edge’.

Image: Getty/real444

Inspired by colours from the English Garden
Inspired by colours from the English Garden

ChicP, which makes Hummus and Veggie Bites, is unveiling a new and refreshed brand identity to celebrate its 6th birthday.

The rebranding reflects the brand’s mission to create natural, healthy and nutritious plant-based products in a sustainable way that reduces food waste, minimises harm to the environment and benefits British farmers. 

The ChicP logo is bright and inviting with the packaging dressed in an array of earthy and natural pinks, greens and oranges, inspired by colours from the English Garden.

Each product highlights the hero plant-based ingredient and its benefits, giving each one of them the importance they need, moving away from the more general hummus or bites reference it previously had.

The brand hopes the new look will take individuals on a journey into their back garden, reconnecting them to their roots and encouraging them to think differently about the way they eat.

Hannah McCollum, ChicP Founder and MD, said: “The new brand identity reflects the company’s commitment to reduce food waste whilst providing consumers with healthy and sustainable food, inspired by the quintessential flavours from the English garden.” 

Image supplied by ChicP

Chocolate spread inspired by high end confectionery
Chocolate spread inspired by high end confectionery

Borna Foods has launched a chocolate spread with a high cocoa percentage it says targets more ‘grown up, fine chocolate preferences’.

Borna revealed its chocolate spread looked to high end confectionery for its inspiration, focusing specifically on reduced sweetness and flavour intensity.  By doubling the presence of natural, fat-reduced cocoa powder (15%) found in rival chocolate spreads and adding cocoa butter, ‘generous portions’ of cashew nuts and hazelnuts and a light dash of coconut sugar, Borna claim to have created the ‘last word in velvety smooth spreads with a gastronomic edge’. 

Image supplied by Borna Foods

Honey chocolate spread
Honey chocolate spread

Fearne & Rosie has introduced a honey chocolate spread to its range of reduced sugar jams, which it says have more fruit and 40% less sugar, no palm oil and are proudly made in the UK.

The new mixed meadow honey has been gently blended with smooth milk chocolate to enjoy with pancakes, topping toast or even straight from the spoon.

“This Honey and Chocolate Spread contains absolutely no palm oil, which is bad for our bodies and bad for our planet,” the company said, adding “honey is high in antioxidant and antibacterial properties. Including honey in your diet can help to boost your immune system.”

Image supplied by Fearne & Rosie 

Vegan Mallows continue to roll out
Vegan Mallows continue to roll out

Holland and Barrett have listed all three of the Free From Fellows vegan marshmallows range which are set to go on sale nationwide early March joining the rest of the range of the award winning vegan confectionery range. The marshmallows are being launched in vanilla, strawberry and mini vanilla formats, all in 105g bags retailing at £1.99. The health food high street retail chain is the latest in a long line of retailers that have showed interest in the products following recent listings in Sainsburys, Ocado, Waitrose, GrapeTree and the independent health food sector.

Lisa Gawthorne, Director at Bravura Foods (owners of Free From Fellows) comments: “The brand is a firm favourite with vegans and has built up a very loyal following over the last five years who are naturally delighted that we have extended the range to include these great tasting mallows.”

Karl Morris, Director at Bravura Foods added: “Marshmallows traditionally use gelatine in their recipes to deliver the soft texture. This means that vegetarians, vegans and those following halal and kosher diets cannot eat those traditional products. We wanted to offer choice to those sectors and to those who may be plant/vegan curious so launching a gelatine free, fully vegan and allergen free mallow was a natural route for the brand.”

Image supplied by Bravura Foods

Two peanut butter SKUs
Two peanut butter SKUs

LoveRaw the plant-based chocolate brand on a mission to produce delicious vegan confectionery, has added two brand-new varieties to its collection of iconic Butter Cups with the launch of M:lk and White Choc Peanut Butter Cups SKUs.

The M:lk and White Choc Peanut Butter Cups contain a brand-new reformulated recipe, which is the first of its kind in the UK. The trademarked M:lk and White Choc Butter Cups will be smothered in LoveRaw’s epic m:lk and white vegan choc, married with the creamy taste of traditional dairy chocolate.

The M:lk and White Choc Peanut Butter Cups will be available to purchase from retailers including The Vegan Kind, Co-op, Amazon and LoveRaw’s website from the 24th February.

Manav Thapar, Co-Founder at LoveRaw, said: “We’ve got an epic 2022 line up of new products, which we have already kickstarted with the launch of our brand-new M:lk choc bars in January and our M:lk and White Choc Peanut Butter Cups this month. Our brand-new reformulated recipe means that our and White Choc Peanut Butter Cups taste even more like traditional chocolate, which will open LoveRaw up to a whole new audience and will encourage consumers to make the swap from traditional chocolate to plant-based chocolate.”

Image supplied by LoveRaw

Green caffeine in a can
Green caffeine in a can

PerfectTed has launched a range of canned natural energy drinks powered by matcha green tea, which it says are bursting with flavour and ready to fight fatigue. The challenger brand’s mission is to revolutionise healthier caffeine consumption by leveraging an ingredient in matcha that has been consumed for over 800 years. 

Having collectively turned to matcha while studying and competing in sports at the University of Pennsylvania, the founding trio was amazed at how mentally and physically energised they felt after drinking the clean, green caffeine. Once back in the UK, they were dissatisfied with poor quality matcha and unhealthy energy drink options, leading them to create the perfect, all-natural and RTD solution: PerfectTed.

Teddie Levenfiche, who deferred Harvard Law to set up PerfectTed said, “We’re creating next-generation products, using an age-old ingredient in matcha that supports physical and mental wellbeing. We’re a future-focused team, where consumer longevity is at our core. Our vision is to build a brand that not only solves modern-day problems, but is completely relatable, bursting with character, and that oozes humour.” 

Sourced straight from farms at the foothills of Uji in Japan, PerfectTed’s ceremonial grade matcha is single-origin and completely traceable. Matcha originates from Tencha leaves which are naturally sweet and mellow in flavour. L-Theanine is a powerhouse compound in the plant that regulates caffeine uptake, delivering a calm and sustained focus, unlike jitters or energy crashes caused by coffee.

The three tantalising flavours consist of Pineapple Yuzu, Apple Raspberry, and Pear Ginger, all made from real fruit juice. Each contains 80mg of caffeine for energy, and 80mg of L-theanine for focus. The drinks are 100% natural, plant-based, gluten-free, free from additives, preservatives, and added sugars.

Image supplied by PerfectTed

100% organic, vegan and natural chocolate brand
100% organic, vegan and natural chocolate brand

The nu company - founded by three engineering students - has launched their vegan, organic, brand of chocolate in Sainsbury's. The founders said they wanted to find a sweet snack which is both good for you and has strong eco-credentials. Nucao is made with cacao from a carefully sourced Peruvian farmers’ cooperative, ensuring the ingredients are fairly grown and purchased. 

Nucao’s five flavour varieties, including creamy noisette and crisp & crunch, are wrapped in specially developed, plastic-free, home-compostable packaging and are made without refined sugar too - using only natural coconut blossom sugar.

Image supplied by nu