NPD Trend Tracker: From Walkers first non-HFSS crisps to Cadbury’s ‘chocolate for grown ups’

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Image: Getty/Eoneren (Getty Images)

Walkers has launched lower-salt range which will be the crisps giant’s first fully non-HFSS offering. Elsewhere, the Cadbury Darkmilk ice cream from appeals to the ‘adults in the household’, its maker says.

Walkers has launched lower-salt range which will be the crisps giant’s first fully non-HFSS offering. Elsewhere, the Cadbury Darkmilk appeals to the ‘adults in the household’, its maker says.

GettyImages Eoneren
GettyImages Eoneren (Eoneren/Getty Images)

Walkers has launched lower-salt range which will be the crisps giant’s first fully non-HFSS offering. Elsewhere, the Cadbury Darkmilk ice cream from appeals to the ‘adults in the household’, its maker says.

Image: Getty/Eoneren

Cadbury launches Darkmilk ice cream stick
Cadbury launches Darkmilk ice cream stick

International ice cream company Froneri has announced the latest addition to its Cadbury ice cream portfolio, Cadbury Darkmilk.

Launching March 2022, the product appeals to the ‘adults in the household’, the company said, ‘bridging the gap for desire to taste a darker, richer chocolate’. The Cadbury Darkmilk has a creamy vanilla ice cream with the richest creamiest chocolate centre. Darkmilk marks the latest launch from Cadbury ice cream, which already includes household favourites including Dairy Milk, Flake99 and Buttons.

Brunhilde Van Antwerp, UK Head of Marketing for Cadbury ice cream said: “At Cadbury ice cream, we wanted to introduce a product that caters specifically for more grown-up taste buds looking for a richer chocolate taste experience. Cadbury Darkmilk delivers perfect combination of rich and creamy flavours for moments of true indulgence.”

“Our research found that 43% of consumption at family occasions are adults making them a consumer that can’t go a miss (Kantar Usage, Occasions, Family Dinner and Family Snacking 52we). Darkmilk is the ice cream that will hit the sweet spot without question.”

“Already a taste loved by many; the Darkmilk confectionary range holds a brand value of £14,7 million (Kantar Total Chocolate, Total Market, 52 we), so we are confident that the consumers are going to enjoy the new Darkmilk ice-cream stick.”

 

Image supplied by Cadbury

New crunchy cheese snack
New crunchy cheese snack

London-based start-up Cheesies had the ‘wickedly simple’ idea to turn a block of cheese into an ‘outrageously tasty, crunchy snack, just by baking it’.

From 14th March 2022 Cheesies sharing bags will be available from 500 Sainsbury’s stores nationwide, as well as Sainsbury’s.co.uk at a special price of £2.00 per 60g pack.

In a special ‘When it’s Gone it’s Gone’ launch, Sainsbury’s will stock 72,000 units of Cheesies Sharp & Punchy Cheddar Cheesies, Strong & Tangy Red Leicester Cheesies, Smooth & Mellow Gouda Cheesies and Nutty & Mild Emmental Cheeses.

Cheesies began in 2019 when Founder Craig Jones discovered that crunchy cheese is outrageously tasty and also happens to be packed full of protein with no carbs or sugar at all. Amazed that crunchy cheese was somehow ‘not a thing yet’, Craig quickly realised he had to bring these flavoursome, versatile and filling treats to the snackers of the world.

Made from 100% cheese with nothing else added at all, Cheesies are naturally high protein, vegetarian and gluten-free snacks with no carbs and no sugar, and only around 120 calories per serving.

 

Image supplied by Cheesies

Walkers introduces its first non-HFSS crisps range with ‘half the salt’
Walkers introduces its first non-HFSS crisps range with ‘half the salt’

Walkers has launched lower-salt range which will be the crisps giant’s first fully non-HFSS offering.

The 45% Less Salt Range has three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar.

The move forms part of the Pep+ health and sustainability plan.  

Walkers claimed the snacks had “performed strongly in consumer taste-testing”, with eight out of 10 consumers stating Mild Cheese and Onion “exceeded expectations”.

Walkers said has reduced salt by using a combination of new technology and different ingredients to replace sodium. “We believe the crisps still maintain their great flavour - during taste testing, eight out of 10 people said the range exceeded expectations for reduced-salt crisps and highlighted that there was no taste compromise,” a spokesperson said.

 

Image supplied by Walkers

 A new Pink Grapefruit Soda from London Essence
A new Pink Grapefruit Soda from London Essence

Premium mixer brand The London Essence Co. is launching a new Pink Grapefruit Soda. From 8th April 2022 the premium mixer will be available for global on-trade stockists to purchase across key national and regional wholesalers. 

The company said the new addition to the London Essence crafted soda collection has been perfectly orchestrated to deliver a symphony of aroma and flavour by blending crisp and zesty high notes with savoury undertones, notably the addition of lime leaf distillate which delivers a contrast to the sharp grapefruit for the perfect finishing note. The result is a delicious and flavourful soda that elevates any premium Tequila, Vodka or Rum, to provide a light yet elegant take on the popular Paloma, Vodka Soda or Mojito. 

Co-founder Ounal Bailey said: “Ingrained in our ethos is an uncompromising commitment to quality flavours and the new pink grapefruit soda from The London Essence Co. is no exception. Our team has created a new drink that encapsulates the essence of what a pink grapefruit mixer can be, matching the rest of our collection on delivering the experience, quality, and taste our customers love. So as the warmer days of spring arrive, Pink Grapefruit cocktails have never tasted so good.”

 

Image supplied by The London Essence Co.

The UK’s first’s crème egg made with oat milk
The UK’s first’s crème egg made with oat milk

This Easter, vegan chocolate brand Mummy Meegz is launching what it calls the UK’s first Oat Milk Chocolate Cr+me egg into select Asda stores across the UK.

Mummy Meegz said the Vegan Chuckie Egg is a totally vegan, slavery free and sustainable alternative to rival the taste of any dairy-based crème egg.

Founder and Chocolate Maker at Mummy Meegz, Meagan Boyle said: “We’ve created the world’s first true alternative to milk chocolate Cr+me eggs. We were overwhelmed by the incredible popularity of our Vegan Chuckie Egg when it launched last summer, so are delighted to be back in action and supplying more eggs for chocolate lovers than ever before!”

Image supplied by Mummy Meegz

THIS combines pea protein and olive-oil based fat for new meat alternative
THIS combines pea protein and olive-oil based fat for new meat alternative

THIS is launching a new caramelised onion sausage with Tesco on the 4th April.

The ‘Isn’t Pork Caramelised Onion Sausages' (£2.95, 230g)’ use pea protein and vegetable fibres to create a ‘hyper-realistic, delicious’ meat alternative. The business has also used its newly created Fat 2.0 ingredient in the new product. The patent-pending, olive-oil based fat helps create the same succulence and bite of meat but without the down sides. The result is a sausage that is high in protein, a good source of fibre and contains 75% less sat fat than the average pork equivalent. It also uses a red onion chutney base and real red onion chunks to create a depth of flavour and texture, comparable to its meat equivalent.

Andy Shovel, Co-Founder of THIS said: “There's a clear demand for high quality, hyper-realistic plant-based sausages. The fact that our THIS™ Isn't Pork Sausages have already become one of our best-sellers in such a short time is testament to that. This new edition tastes lush and is another great showcase of our Fat 2.0 innovation.”

Image supplied by THIS