With the UK’s new HFSS laws coming into play this October, Valeo Snackfoods is reworking its Metcalfe’s and Manomasa snack brands to ensure they are compliant. Another food formulation trend covered in this edition is dairy-free, with Over The Spoon developing a Salted Caramel Cheesecake product and Kirsty’s making the ‘UK’s first’ dairy and gluten-free fish pie. Elsewhere, a collaboration between The Tofoo Co and Flying Goose is combating ‘tofuphobia’ with Sriracha Tofoo. Scroll through the photogallery for more…
GettyImages/real444
With the UK’s new HFSS laws coming into play this October, Valeo Snackfoods is reworking its Metcalfe’s and Manomasa snack brands to ensure they are compliant. Another food formulation trend covered in this edition is dairy-free, with Over The Spoon developing a Salted Caramel Cheesecake product and Kirsty’s making the ‘UK’s first’ dairy and gluten-free fish pie. Elsewhere, a collaboration between The Tofoo Co and Flying Goose is combating ‘tofuphobia’ with Sriracha Tofoo. Scroll through the photogallery for more…
GettyImages/real444
Valeo Snackfoods is developing a range of non-HFSS SKUs across its snack brands Metcalfe’s and Manomasa. The new products are expected to launch later this year.
Metcalfe’s is ‘lightly’ adjusting its Sea Salt, Cinema Sweet, and Sweet n Salt popcorn to ensure they are compliant with incoming HFSS regulation. All three redeveloped products are due to hit shelves this summer.
Valeo Snackfoods is also renovating its range of Manomasa tortilla chips to make them HFSS compliant. The products are due to launch later this year.
“At Valeo Snackfoods, we are committed to providing a fantastic selection of snacks for a whole range of occasions and consumers,” said Russell Tanner, marketing director at Valeo Snackfoods.
According to Kantar data, two out of three consumers agree they are trying to limit the amount of fat, salt or sugar in their diet.
“That is why we’re committed to carefully redeveloping some of our much-loved snacks to create HFSS compliant products which deliver the same great taste and texture experience that they always have,” said Tanner. “By retaining the fantastic product experience consumers have come to expect, while tweaking our recipes to make them healthier, we will be offering retailers the products they need to meet demand for delicious, healthy snacks.”
Image supplied by Valeo Snackfoods
Kirsty’s claims to have made the UK’s first gluten and dairy-free fish pie for the ready meal sector.
After five years of product development, the fish pie contains chunks of MSC-certified smoked haddock and pollock, combined with spinach and pears in a ‘creamy’ dairy-free cheese sauced, topped with root vegetable mash.
The product contains 317kcal, while being low in salt and saturated fat. According to data from the Quadram Institute’s databased of nutritional values of UK foods, Kirsty’s Fish and Veg Pie has, on average, 30% less calories than a shop bought alternatives.
“This product has been five years in the making for our product development team and we’re delighted with the results,” said founder Kirsty Henshaw.
“We’re proud to be bringing the UK’s first gluten and dairy free Fish and Veg Pie to market and given the positive reaction we’ve had to the meal during our development phase we’re excited for our customers to try it.”
One of the challenges that Kirsty and her new product development team faced during the development of the new ready meal was how to make the Fish and Veg Pie with its classic creamy cheese sauce whilst also staying dairy free.
The solution was to use potato milk – which is a source of calcium, vitamin D, riboflavin, vitamin B12 and folic acid – and which helps to create the ‘creaminess’ of the dish.
The pie will be sold nationwide in Sainsbury’s from this week with an RRP of £3.25.
Image supplied by Kirsty's
Ecotone-owned Kallø has developed mini versions of its veggie cakes. The Veggie Cake Minis come in two flavours: Beetroot & Balsamic and Spinach & Pesto.
The plant-based snacks are made from lentils and peas, are low calorie, and a source of fibre. They are also HFSS complaint.
“We know that snacking is changing. In the past year, we’ve seen increasing demand for healthier snacking options that not only offer nutritional benefits but taste great too. We’ve also seen a growing trend towards convenient snacks to suit busier lifestyles – especially as more and more of us return to the office,” said Bryan Martins, Kallø Marketing & Category Director at Ecotone UK.
“At Kallø, we’re focused on creating products that are better by nature and make healthy eating simple. That’s why we’re launching our new Veggie Cake Minis, offering consumers a new way to enjoy our delicious Veggie Cakes on-the-go – and a snack they can feel good about.”
The new products are launching into Tesco Express stores nationwide this month with an RRP of £0.90. Both flavours will be available in 22g x 12 single bags.
Image supplied by Ecotone UK
Prepared salad brand Steve’s Leaves has redesigned its salad bag to make it fully recyclable, all the while reducing packaging by 17%. Overall, this move will result in a plastic packaging reduction of 1.5t per year.
“We wanted to update our packaging to help consumers make quicker choices at shelf and to reassure them that we’re doing the right thing for the environment,” said Eleanor Bridgman, Head of Innovation & Marketing at Steve’s Leaves.
“Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high quality and great tasting products.”
The new packaging will be used for the entire line, including Baby Spinach & Super Leaves, Sweet Beets & Little Leaves, Baby Watercress & Little Leaves, and Pea Shoots & Baby Leaves.
The Steve’s Leaves range is available from Waitrose, Ocado, Booths and selected Co-op stores at RRP £1.45.
Image supplied by Steve's Leaves
Dairy-free desserts player Over The Spoon is rolling out a new flavour into Tesco.
The Salted Caramel Cheesecake SKU includes a ‘chocolatey’ biscuit base with layers of sweet and salty caramel, topped with vanilla mousse.
The launch joins Over The Spoon’s range of ‘dairy free’d’ desserts, including Zingy Lemon Cheesecake, Belgian Chocolate Mousse, Creamy Strawberry Trifle and Melty Chocolate Fudge Pudding.
“This innovation has been a long time in the making and credit has to go to our amazing recipe team. Zingy Lemon Cheesecake is our current best seller but based on consumer trials we’re expecting Salted Caramel to perform even better still,” said Tim Wild, UK Managing Director.
“Salted Caramel Cheesecake is one of the UK’s best-selling dessert flavours. Our strategy is to gazump chilled dairy desserts by making the swap uncompromising on the nation’s favourites.”
The new SKU is currently available at Tesco and will launch into Ocado this month.
Image supplied by Over The Spoon
The Tofoo Co has teamed up with Thai hot sauce brand Flying Goose to launch a new product in the UK: Tofoo Siracha.
The product combines The Tofoo Co’s extra firm tofu with Flying Good’s original Sriracha for a ‘spicy’ and ‘tangy’ flavour.
“We are really excited about bringing these two great brands together in one delicious experience,” said Tofoo co-founder David Knibbs. “There is something just fun and joyful when you bring brands together, and this is such a good marriage.”
The collaboration with Flying Goose is also part of Tofoo’s strategy to overcoming the challenge of ‘tofuphobia’ – a consumer fear of trying tofu. This, according to the brand, is one of the main obstacles still to overcome in the category.
“Tofoo and Flying Goose Sriracha are a perfect pairing, and the collaboration really celebrates what consumers are eating today. We are excited to break into a new category and showcase the versatility of our product,” said Flying Goose spokesperson Krishna Prakash Das.
Sriracha Tofoo is launching into Waitrose this month and Tesco in May with an RRP of £2.70.
Image supplied by The Tofoo Co
Germany ‘complete food’ brand yfood is celebrating achieving a run-rate revenue of €100m.
Leveraging ‘future-facing’ scientific innovation, yfood is working with a specialised category. Its ‘complete food’ products come in the form of drinks, bars, powders, and hot bowls. All yfood products are ‘balanced’, combining ‘fast-based nutrition’ with a ‘conscious diet’.
The ‘complete nutrition’ approach means that each product contains all the essential micro and macronutrients that the body needs, ‘without compromising on taste’.
The nutrition start-up, which launched 4.5 years ago, sells across 30 European countries with more than 500,000 customers. Its ‘smart food’ products are particularly popular in the UK, we were told, where it sells into Holland & Barrett. The Netherlands and France are also big markets for yfood.
Image supplied by yfood
