This week's new product gallery features Premier Foods’ efforts to bring out a better-for-you range of Mr Kipling cakes and pies, while Stonegate, producer of Clarence Court eggs, has launched its first vitamin enriched egg range. Scroll through the gallery to see our round-up of innovation out this week.
Image: Getty/Eoneren
This week's new product gallery features Premier Foods’ efforts to bring out a better-for-you range of Mr Kipling cakes and pies, while Stonegate, producer of Clarence Court eggs, has launched its first vitamin enriched egg range. Scroll through the gallery to see our round-up of innovation out this week.
Image: Getty/Eoneren
Almond or cashew dairy alternative nooj has secured its first supermarket listing. Sainsbury’s will launch it across 150 of its stores as part of its Future Brands scheme, which provides a dynamic sales platform for innovative food and drinks brands of tomorrow.
Nooj is essentially a creamy smooth, ready-to-use almond or cashew nut paste containing 64-66 % nuts. The product can easily be made into a nut drink by adding water according to taste with each 150g capable of making up to 1.5 litres (6% nut content).
Straight from the fridge, nooj also offers versatility as a cooking and baking ingredient providing instant velvety creaminess when added to porridge, smoothies, curries, soups, sauces, fillings.
Caroline Barton, founder of nooj said: “We are delighted to be welcomed onto the shelves of Sainsbury’s, which provides us with the high-profile national presence we have craved for so long. Nooj is a truly innovative addition to the dairy alternative category, that not only provides consumers with meaningful choice when it comes to selecting dairy-free products but gives real impetus to nut-based milks that has started to fall behind its oat and soya-based peers. Creating such a category hasn’t been without its tribulations (11th hour technical snags, recipe tweaks, packaging improvements, suitable production partner….) but we’ve got over the line and throughout this process Sainsbury’s have stayed by our side.”
Nooj is available in 150g packs (RRP: Sainsbury’s £3.50). Nooj products can found in the chilled cabinets alongside other plant-based drinks.
Image supplied by nooj
Modern Italian food brand Crosta & Mollica has expanded its Italian dessert range with the launch of Tiramisù into Waitrose stores nationwide.
Entering the frozen dessert category with the launch of Tartufi earlier this year, Crosta & Mollica is excited to expand its range with the launch of Tiramisù. The Crosta & Mollica Tiramisù will be available to purchase exclusively from Waitrose from 20th April 2022, with 2 single-serve portions per pack (2x110g), RRP £4.50.
Crosta & Mollica, which simply means ‘crust & crumb’ in Italian, was founded with a desire and dedication to bring well-made Italian food to the UK. The new Tiramisù dessert has been crafted using a traditional Italian recipe and authentic ingredients, simply defrost prior to serving to enjoy at the end of a meal.
Assembled with three traditional Savoiardi biscuits, each portion is then soaked by hand in a syrup of espresso coffee and Marsala wine. The biscuits are layered with whipped cream made with mascarpone and free-range eggs, finished with a dusting of dark cocoa, and packaged in a fully recyclable cardboard box and plastic tray.
Image supplied by Crosta & Mollica
Stonegate, producer of Clarence Court eggs, has launched its first vitamin enriched egg range – ‘Enriched’
Enriched free-range hens are fed on one of three enhanced diets that create the Enriched range; Energise, Defence, and Multi Vit.
Energise eggs are rich in Folic Acid (also known as vitamin B9), which is needed for many bodily functions and supports the production of DNA and other genetic material essential for growth. All B-complex vitamins convert food into fuel, which is used to produce energy.
According to the company, two medium Energise eggs make up 36% of the recommended daily folic acid intake. Two medium Defence eggs make up 52% of the recommended daily selenium intake
Multi Vit are enriched with vitamins B12, D and A, all supporting a balanced diet. B12 assists in building healthy red blood cells and reduces overall fatigue, while vitamin D is vital for bones, teeth and muscles. Vitamin D helps underpin our natural defences against infection.
According to the company, two medium Multi Vit eggs make up 82% of the recommended daily vitamin D intake. Two medium Multi Vit eggs make up 266% of daily vitamin B12 intake, it said.
Jay Painter, Commercial Executive at Enriched said: “We’re delighted to announce the launch of the Enriched range. Our free-range hens are fed a diet that is packed full of carefully selected nutrients and vitamins, which are then passed onto consumers through the eggs they produce. Our goal with Enriched is to champion the power of healthy protein and provide a natural way for the public to improve their health through our delicious and nutritious eggs.”
Enriched eggs are on sale in Sainsbury’s stores priced from £1.99 for 6 eggs.
Image supplied by Clarence Court
Health Food Company Good4U has announced the launch of its Caesar Crumbles Salad Topper (in Tesco from 11 April), to add to its portfolio.
The new Salad Topper combines roasted, crumbled fava beans with a vegan caesar seasoning and Atlantic grown seaweed. The product contains gently milled beans which are formed into a crumble, providing an even distribution of flavour and texture, with a zesty and peppery finish.
The company claims to be first to the market with a functional Salad Topper containing 100% of your Vitamin D RDA, the new Caesar Crumbles Salad Toppers contain light, crispy crumbles, made from all natural, wholesome ingredients. It said the product can be simply added as an alternative to the usual Caesar dressing, to boost the flavour and texture of dull salads, wraps, soups and more.
The Toppers are also packed with fibre and high in vitamin D, vitamin D2 and Iodine. Vitamin D2 is essential for protecting our immune health, whilst iodine contributes to normal cognitive function and maintaining healthy, glowing skin.
According to the company: “The Salad Toppers are ideal for those looking to reduce their meat intake but are worried about getting their protein-fix, as just one serving of Good4U’s Caesar Crumbles provides 7g of plant-based protein - the same amount of protein as a large egg.
"In fact, the Crumbles contain 110% more fibre than standard croutons and 70% more protein. The product is also suitable for all dietary requirements, being vegan-friendly, gluten-free and containing no added sugar.”
The products are not limited to just salads and soups, the new Crumbles can also be added to pizzas, curries and burgers, for those looking to add nutritional benefit to those more indulgent dishes, it said.
Image supplied by Good4U
BrewDog has joined forces with plant-based company TiNDLE to sell chicken made from plants at its UK bar network.
The BrewDog Clucky This Time vegan chicken burger will now feature TiNDLE crispy chicken patties, and will be joined by the Carolina Chicken burger consisting of a TiNDLE crispy chicken patty loaded with heritage tomato, red onion & Carolina mustard BBQ sauce.
The menu revamp will also focus on bowl food, with all-new salads such as the Heritage tomato & baby mozzarella or the new Protein Power bowl.
BrewDog is also introducing a range of healthier sides, giving encouragement for those looking to switch out fries for something such as green salad, spicy cleaver smashed cucumbers or harissa chickpeas & smoked almonds.
BrewDog has also announced a new partnership with award-winning Hackney Gelato on a series of all-new desserts including the classic Banana Split, Strawberries & Cream and the mighty Oreo-heavy Cookie Monster.
Chad Crooks, BrewDog’s Director of Food, said: “At BrewDog, we believe in the alternative way of doing things. That is why our new menu is so exciting; it is the culmination of months of looking at every aspect of our food offering. TiNDLE focus on quality, flavour and sustainability every bit as much as BrewDog. Having more than half of our options suitable for vegetarian and meat eaters who choose to eat plant-based is incredibly important to us. Our new UK menu has something for everyone. It just doesn’t get any better than that.”
Image supplied by BrewDog
Premier Foods is launching Mr Kipling Deliciously Good - a new, better-for-you range of Mr Kipling cakes and pies.
The new range, which scores ‘exceptionally well’ in consumer taste testing, is Premier Foods’ first full range of non-HFSS (non-high fat, salt & sugar) branded cakes and marks a UK first for the category, representing a key move for Mr Kipling into the market for healthier treats.
Following three years of research and design, Deliciously Good taps into continued consumer demand for healthier options, without compromising on taste.
The launch also represents a major milestone in delivering against the Group’s Enriching Life Plan, which six-months ago set out a strengthened ESG strategy to support healthier, more sustainable lifestyles by more than doubling sales of its healthier products.
Alex Whitehouse, CEO of Premier Foods, commented: “Those who bake cakes themselves will understand that creating a cake with significantly less sugar, is healthier, and still tastes indulgent is no easy task, but using the expertise garnered from producing such an iconic brand over the last 50 years, our talented teams have made the impossible possible.
“We said a year ago that we were committed to providing great tasting, nutritious food and I’m delighted that we’ve created a product that caters to the growing demand for healthier treats - whether that’s helping existing consumers to make healthier swaps or attracting new shoppers. Deliciously Good will allow people to truly have their cake and eat it.”
Peter Wood, Cake Buying Manager at Tesco, added: "We’re delighted to be the first retailer launching the new, innovative Mr Kipling Deliciously Good range for our customers."
Image supplied by Premier Foods
Fountain Hard Seltzer has announced two new delicious new flavours, which will be added to their hard seltzer range.
The flavours, Watermelon and Raspberry, are being introduced this May, accompanying the brands existing Passionfruit and Mango flavours, perfectly timed for summer sipping.
The two new products - Watermelon Fountain Hard Seltzer (5% ABV) and Raspberry Fountain Hard Seltzer (5% ABV), are bold and punchy, making the perfect refreshing drink for the warmer months ahead. Unlike most hard seltzer brands, Fountain is brewed using clean fermented alcohol, with no wines or spirits added – this process takes place in their Liverpool brewery and ensures a flavour-first experience.
The drink is vegan with no added sugar, using only premium natural fruit, with sparkling water. Packaged in hues of vibrant pink, the refreshing Watermelon and fruity Raspberry ready to drink cans are crafted with the same dedication, care and patience as the brand’s already popular Mango and Passionfruit flavours.
They are fermented and distilled in small batches, using traditional methods and only the best natural ingredients, creating a unique quality drink in the convenience of a can. Fadi Shuman, Fountain Hard Seltzer UK Partner, said: “We are so excited to release these two new flavours to our range – Watermelon is synonymous with warm weather and this flavour will no doubt be a firm favourite this summer. Raspberry is always a crowd-pleaser and the use of fresh and premium fruit within our production process means that the true flavours are able to shine through.”
Image supplied by Fountain Hard Seltzer
