In this edition of our new product development trend tracker, we welcome Dark Maltesers: a flavour Mars says consumers have been ‘requesting for years’. Kellogg’s is launching Special K granola in two flavours – mixed berries and dark chocolate – and John West is entering the pot snack category. Scroll through the photo gallery for more…
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NPD Trend Tracker: From macadamia-fuelled snack bars to energy drinks ‘built by gamers, for gamers’
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