This week’s new product round up includes new chocolate coconut, salted caramel and dark chocolate macadamia nut bars from House of Macadamias, while beverage brand Go Mate is aiming to challenge the negative perceptions that are often associated with over-consumption of energy drinks.
Image: Getty/Eoneren
This week’s new product round up includes new chocolate coconut, salted caramel and dark chocolate macadamia nut bars from House of Macadamias, while beverage brand Go Mate is aiming to challenge the negative perceptions that are often associated with over-consumption of energy drinks.
Image: Getty/Eoneren
Four new ice creams have launched in the UK for National Ice Cream Month in July. Extrême’s Cookie Cones claims to be the world’s first ice cream with a cone made entirely from oven baked cookies. The cookie cones are made of real cookie dough which is oven baked, formed into a crunchy cookie cone and then filled with smooth ice cream. Available in three flavours: rich caramel, creamy vanilla and smooth hazelnut, all topped with cookie chunks, chocolate swirls and caramel sauce. Extrême Cookie Cones are available in Tesco as well as other selected stores. RRP £4 (pack of 4). Nuii New York Cookies & Cream, available at Tesco, Sainsbury's, ASDA, Morrisons, Co-Op and others, consists of chocolate cookies crushed and folded through creamy ice cream; encased in premium milk chocolate combining even more cookie crumbles. RRP £3.90 (pack of 3). Cadbury Darkmilk ice cream stick is a vanilla ice cream encased in a smooth chocolate coating with a rich full flavour. Satisfying the desire to taste ‘a darker, richer chocolate’, Cadbury Darkmilk is now available in major retailers including Tesco, Sainsburys and Morrisons. RRP £3.00 (pack of 4).
UK snack brand House of Macadamias has announced the nationwide launch of its chocolate coconut, salted caramel & dark chocolate macadamia nut bars at the retailers WH Smiths, Planet Organic & Partridges.
Co-owner Brandon Hiemstra said: “The low calorie, high protein nature of these 100% natural, plant-based bars means that they’re perfectly suited to provide a timely on-the-go energy boost, a mood enhancing high or a well-deserved wholesome timeout means that that they appeal to both ardent snackers and specialist diet advocates (keto, vegan, paleo…).
“As a transparent brand that makes no bones about the fact that macadamias will always be the first name on our ingredient decks (between 45-98% content), we are equally clear that will never denigrate their discerning reputation or our wider wellness focus by surrounding them with refined sugar, cheap fillers or any synthetic nasties.”
Image supplied by House of Macadamias
Plant-based milk brand Lilk which ‘blends the best grains and seeds to create great tasting drinks’, has landed two new national listings at Waitrose and Holland & Barrett stores in the UK, following its launch onto Ocado earlier this year.
Lilk’s two blends are designed to be “all purpose and extremely versatile, making them highly appealing to shoppers who are both committed vegans and the growing market of flexitarians who want to incorporate more plant-based options into their diets”, the brand said.
Lilk’s Common Blend (RRP £1.99) is a combination of oat and rice, while the Lush Blend (RRP £2.25) uses oat, coconut, and quinoa extract.
Co-founder Emily Hayes said: “We started blending different grains in our kitchen during lockdown and we’re proud to be paving the way to move the market away from the traditional single-ingredient model. There’s yet more growth to come for Lilk, with some very exciting distribution expansion later this year, and new delicious products hitting the shelves in H2.”
Holland & Barrett’s Client Manager Sian McDermott said: “The category is seeing incredible innovation from young start-ups. Lilk's novel use of blends to achieve taste is certainly in line with a powerful flexitarian macro-trend: shoppers are demanding plant-based products that taste, look, feel and perform the part. I'm very excited to see Lilk launch in stores nationwide.”
Image supplied by Lilk
Boundless Activated Snacking has secured new listings for its latest format, a 23g Grab & Go bag. Holland and Barrett recently launched the 23g packs (RRP: £0.90/23g bag). Turning its attention to the meal deal market and ‘on the go’ healthy snacking, the range will also go live as part of the meal deal in all WHSmith Travel sites in mid-July and is the first ever challenger brand to launch into Exeter University.
The brand, whose activated chips are make using the ancient grain sorghum, is available in two flavours; Chipotle & Lime and Sea Salt & Cider Vinegar, the new pack size is available now via wholesalers including: Epicurium, DDC, Diverse, Tree of Life, The Health Store, Tropicana, CLF.
Image supplied by Boundless Activated Snacking
Plant-based energy drink company Go Mate has launched what it calls the world’s first ever all-natural drinks system. Designed to help the e-sports community power up and power down, its active ingredients do not cause the massive energy crashes energy drinks often bring about, the brand claimed.
Go Mate uses a blend of nootropics and an ancient infusion of antioxidants and nutrients in the form of Yerba Mate – bringing holistic energy to those who want to up their game.
Working hand-in-hand with Argentinian soccer legend and active streamer Sergio Agüero, leading Danish esports organisation Astralis, Go Mate is aiming to challenge the negative perceptions that are often associated with over-consumption of energy drinks, using ingredients that promote wellbeing and a more balanced approach to energy.
Speaking of the launch, Sergio Aguero (Chief Visionary Officer) said: “As the esports and the competitive gaming sector continues to grow, it’s key that we help gamers to thrive and, put simply, energy drinks which contain high amounts of caffeine and taurine don’t do that. We want to set a precedent where brain-boosting drinks have the ability to both pep up and calm down gamers, and the use of nootropics means that we are perfectly positioned to do that. We are thrilled that partners such as Astralis are supporting our ambition and commitment to the industry.”
Image supplied by Go Mate
