NPD Trend Tracker: From Gen Z's 'go to' chocolate to an aubergine-based eel alternative
This week's tour of new product launches includes a chocolate brand targeting Gen Z with exciting flavour profiles and strong sustainability messaging. We also learn about a new plant-based eel analogue targeting Japanese and traditional European cuisines and a protein brand that says it 'puts two fingers up' to low-fat, low-sugar protein snacks.
Scroll through for this week's selection of hot new products.
Pic: GettyImages Hiroshi Wotanabe
