This week we feature a non-HFSS cereal using a blend of protein and fibre, including pea protein, chickpea flour and chicory, and a start-up aiming to pioneer a new drinks category for those who want more non-alcoholic drink options.
This week we feature a non-HFSS cereal using a blend of protein and fibre, including pea protein, chickpea flour and chicory, and a start-up aiming to pioneer a new drinks category for those who want more non-alcoholic drink options.
Image: Getty/Hiroshi Watanabe
Performance drinks brand MOJU has launched a limited-edition ginger-based hot sauce condiment in collaboration with the vegan, fermented foods brand Eaten Alive.
MOJU said the sauce is specially formulated to add a zingy taste and a fresh and fiery heat to any plate, guaranteeing big flavour and a bold taste.
The exclusive sauce is made with fresh, raw, natural and cold-pressed ingredients, incorporating the kick of the Really Ginger MOJU hot shot with Eaten Alive’s fermented chilli mash for flavour with a punch.
The exclusive collaboration is said to ‘celebrate ginger in a new form and delivers a heat that hits differently. Perfect for dipping, drizzling or adding to a sizzling stir-fry, banging BBQ or just spicing up your sandwich, the Ginger (S)Hot sauce is big on flavour and big on fun for any plate or bowl.’
Rich Goldsmith, Co-Founder, MOJU said: “We know how much everyone loves our Ginger Shots and we thought it was about time to shake things up a bit by taking our famous heat and offering a sauce that hits your palette unlike anything else on your menu. We’re so excited to launch this limited-edition hot sauce in collaboration with our flavour-loving friends at Eaten Alive, it’s perfect for any plate, bowl or dip this summer so grab it while it lasts!”
Image supplied by MOJU
Crosta & Mollica has entered the pasta category with its first range of Italian pasta and pasta sauces, available to purchase exclusively in Waitrose stores nationwide from 22nd August 2022, with products priced at £3.00.
After delving into the dessert category with the launch of tiramisù and gelato, Crosta & Mollica now unveils a range of four pasta variants, accompanied with four pasta sauces, aiming to help UK consumers create the ‘perfect Italian comfort dish in their own home’.
The Crosta & Mollica pasta range is created with the brightest golden durum wheat Italy has to offer, sourced from a specially selected group of dedicated growers. The pasta dough is crafted with freshly milled flour blended with water from the snow-capped Alps and cut with bronze dies for a rough texture, ensuring that each piece of pasta gets evenly coated in delicious sauce. It is then dried for several hours in the mountain air of the Dolomites, and finally packed in 100% recyclable paper.
The pasta sauce range includes the ‘quintessentially’ classic pomodoro; arrabbiata; puttanesca; a traditional Neapolitan recipe of olives, capers and tomatoes; and alla norma, made to a typical Sicilian recipe of tomatoes, ricotta and aubergines.
Image supplied by Crosta & Mollica
Juice company Coldpress, which uses HPP (High Pressure Processing) technology to treat cold pressed juices, has added 1L lime and lemon juices to its range.
Coldpress founder Andrew Gibb said: “Having set ourselves up HPP juice enthusiasts, it would have been remiss of us to overlook the unique needs of both professional and ‘enthusiastic amateur’ mixologists, barmen, bakers, chefs and smoothie blending maestros who have all been seeking ways to add a little extra tangy zip to their favourite recipes.”
Image supplied by Coldpress
ZAG claims it is the perfect refreshment for when you’re not drinking or cutting back whilst enjoying a social occasion or eating food. Rather than attempting to replicate an existing alcoholic drink, ZAG aims to offer an entirely new and unique flavour; blending familiar refreshing flavours such as cucumber, mint and citrus with less common, more adult flavours including green tea, natural hemp flavouring and kombucha.
ZAG was co-founded by Fraser Duncan and Jerry Goldberg. The two friends met up regularly over a pint but had recognised that drinking at every social occasion was unnecessary (and damaging to their health and wellbeing). Alcohol-free beers and wines made them wish they were drinking the real thing, and soft drinks were far too sweet to stick with all night. At a loss for what to drink that didn’t contain alcohol nor compromise on flavour or ingredients, the pair put pen to paper and began to scribble down everything that was missing from a quality non-alcoholic drinking experience.
Managing Director of ZAG Drinks, Bonnie Hatcher, said: “We firmly believe that non-alcoholic drink menus should be prioritised just as much as wine lists, cocktail menus and other alcoholic options; we’re determined to be change drivers within this area of the industry and want to empower bars, restaurants and pubs to take the pressure out of social occasions for their customers.
“By offering healthier, tastier alternatives to the traditional offerings of sugary soft drinks, alcohol-free beers and more on the market, venues can help too by providing grown-up flavours and experiences for customers.”
Image supplied by ZAG
BRAVE has introduced what it claims is the first cereal in Europe to be made from peas and chickpeas. The new non-HFSS cereal Super Hoops is formulated with up to 4 times more protein than other leading cereal brands, it said. BRAVE founders Amber and Seb Fraser-Sokol set out to invent their no-cereal cereal, which they claim delivers on taste, high nutrient density and uses biodiverse, sustainable ingredients (without any grains or soya).
After 18 months of research and development, the new non-HFSS Super Hoops solve two crucial issues of other cereals: the high sugar-induced glucose spike and the negative environmental impact. The cereal uses a new type of sugar-free coating and contains no grains, whey or soya. Instead the cereal uses a unique blend of protein and fibre, including pea protein, chickpea flour and chicory. Amber Fraser, BRAVE co-founder, said: “The perfect cereal just didn’t exist, so we invented it. The glucose revolution is here, and consumers are more aware than ever about the importance of balancing our blood sugar. Delivering a cereal that tastes this indulgent while avoiding the glucose spike is game-changing for our health.
“It took us 18 months and over 100 trials to get it right, and it was worth it. We’re so proud of Super Hoops and we can’t wait to disrupt the category.”
Seb Sokol, co-founder of BRAVE, added: “When we looked at the category, the choice for consumers was between traditional child-focused options with minimal nutritional value, or dull health-focused products with little flavour and lacking excitement.
“There’s been a few entrants into this space recently, but as a point of differentiation, we built our proposition and price point with retail in mind since day one. There’s a huge demand for a premium healthy, zero-sugar cereal, so we know Super Hoops will add tremendous value.”
BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders from Kerry Foods, Tesco and Lion Capital.
Image supplied by BRAVE
