NPD Trend Tracker: From ‘UniQuorns’ to baked beans-filled hash browns

NPD-Trend-Tracker-From-UniQuorns-to-baked-beans-filled-hash-browns.jpg

What food innovation is hitting shelves across Europe? In Germany, consumers will notice a new range of nut butters in the supermarket, while across multiple countries rapid delivery start-up Gorillas is expanding into private label. In the UK, Heinz is getting ready to launch baked beans-filled hash browns, and mycoprotein maker Quorn is getting ‘magical’ with UniQuorns for kids. Scroll through the photo gallery for more…

What food innovation is hitting shelves across Europe? In Germany, consumers will notice a new range of nut butters in the supermarket, while across multiple countries rapid delivery start-up Gorillas is expanding into private label. In the UK, Heinz is getting ready to launch baked beans-filled hash browns, and mycoprotein maker Quorn is getting ‘magical’ with UniQuorns for kids. Scroll through the photo gallery for more…

GettyImages/essenin

NPD Trend Tracker: From ‘UniQuorns’ to baked beans-filled hash browns
NPD Trend Tracker: From ‘UniQuorns’ to baked beans-filled hash browns (essenin/Getty Images)

What food innovation is hitting shelves across Europe? In Germany, consumers will notice a new range of nut butters in the supermarket, while across multiple countries rapid delivery start-up Gorillas is expanding into private label. In the UK, Heinz is getting ready to launch baked beans-filled hash browns, and mycoprotein maker Quorn is getting ‘magical’ with UniQuorns for kids. Scroll through the photo gallery for more…

GettyImages/essenin

Date-based nut butters
Date-based nut butters

In Germany, KoRo is rolling out a range of new date-based nut butter products.

The line includes organic date tahini, organic date, macadamia and tonka butter, organic date and nut butter, and an organic date, cashew nut butter with vanilla.

All products are produced at KoRo’s production facility near Nuremberg, and are free from palm oil and preservatives. The only ‘sweetness’ in the products come from dates and ‘full-bodied’ vanilla flavour.

“We want to use recipes with a certain degree of innovation to draw attention to the KoRo brand and the wide range of products in our online shop,” said KoRo CEO Piran Asci.

“Thanks to our own production facility, we have become very flexible, can adjust roasting degrees and flavours, and can also quickly meet customers’ wishes.”

Image source: KoRo

Quorn Uniquorns
Quorn Uniquorns

Mycoprotein-based alt protein major Quorn is rolling out a new vegan offering for kids: Quorn UniQuorns.

High in protein and fibre and low in saturated fat, the UniQuorns are designed to be cooked from frozen. The products are ‘perfectly safe’ to introduce to babies and young children.

Quorn suggests the vegan nuggets be served with a ‘rainbow’ of vegetables.

“We know parents have a lot on their plates without worrying about how to keep their kids engaged at mealtimes too. Our new Quorn UniQuorns are tasty, crunchy and 100% guaranteed to please even the pickiest eater!” said Gill Riley, Quorn marketing director.

“We’re so proud of how well our Quorn Roarsomes nuggets were received, so it felt right to expand our fantasy food range with a brand-new vegan product that enables families to have a magical meal which is healthy for them and the planet.”

Image source: Quorn

Vegan chocolate for an ‘indulgent snack’
Vegan chocolate for an ‘indulgent snack’

Plant-based chocolate brand LoveRaw is adding a new flavour to its wafter bar range: the Caramelised Biscuit Cre&m Wafter.

Made up of two wafer fingers containing biscuit cream, caramel, and a biscuit crumb, the new product is an ‘exciting addition’, according to LoveRaw co-founder Manav Thapar.

“Our new Caramelised Biscuit Cre&m Wafer is an exciting addition to our wafer bar range, and will ultimately give those leading a vegan diet – and also those that don’t – greater choice when it comes to indulgent snacks.

“Our mission is to create the best-tasting and most innovative plant-based chocolate products and the new wafter bar delivers on this. The quality and taste of LoveRaw is as good as, or better than, conventional chocolate.”

LoveRaw has secured lists for the new wafter at Asda, Spar, and in WHSmith travel stores.

Image source: LoveRaw

Wonky veg drink makes ‘dash’ to Tesco
Wonky veg drink makes ‘dash’ to Tesco (TonyBaggett/Getty Images)

UK-headquartered Dash Water is launching into Tesco.

The canned beverage brand celebrates wonky fruits in its canned offerings, made from ‘water, bubbles, and wonky fruit’.

Across Europe, it is estimated that more than 50m tonnes of fresh fruit and vegetables is discarded annually for aesthetic reasons. In the UK, a 2018 study out of the University of Edinburgh claimed that as much as 4.5m tonnes of food was being wasted because food did not meet artificial specifications.

Dash Water is working to expand the secondary market for wonky fruit. Founded in 2016, this year the brand expanded internationally to Melbourne, Australia, where it produces its sparkling beverages for the local market.

According to its founders, the Tesco launch come off the back of an ‘incredible’ year to-date. Sales are reportedly up +95 YoY and the brand claims to be selling 24 Dash cans every minute.

GettyImages/TonyBaggett

Rapid delivery expands into private label
Rapid delivery expands into private label (10'000 Hours/Getty Images)

Rapid delivery start-up Gorillas is launching its first private label brands into four key markets: Germany, France, the Netherlands and the UK.

Around 50 products have been developed until four private label brands, which the start-up claims is a ‘key component’ of its profitability and sustainability strategy.

Brands include: Gorillas Daily (essentials), Gorillas Premium (top-end products), Hot Damn! (premium coffee products) and (craft beers).

“Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavours and create packaging to perfectly match the needs and tastes of our customers,” said Kağan Sümer, Founder & CEO of Gorillas.

“Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging.”

GettyImages/10'000 Hours

Baked beans-filled hash browns
Baked beans-filled hash browns

Frozen food giant Iceland has revealed it will be stocking Heinz Hash Browns as of September this year.

Taking to social media to announce the news, Iceland tweeted: “Remember when you had Heinz Baked Beans with hash browns and thought: ‘Why not put the baked beans IN the hash browns?’ Well, coming in September…!”

Image source: Iceland/Heinz