In this edition of our new product development roundup, we see Israeli start-up Redefine Meat enter Finland via national restaurant distribution. In Austria, Revo Foods is rolling out three new alt seafood products into supermarkets, before targeting Germany, Denmark, and the UK. In Britain, Richmond has undergone a redesign, and James Cadbury’s plant-based chocolate brand, H!P, is gearing up for Christmas.
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GettyImages/kerlis
In this edition of our new product development roundup, we see Israeli start-up Redefine Meat enter Finland via national restaurant distribution. In Austria, Revo Foods is rolling out three new alt seafood products into supermarkets, before targeting Germany, Denmark, and the UK. In Britain, Richmond has undergone a redesign, and James Cadbury’s plant-based chocolate brand, H!P, is gearing up for Christmas.
Scroll through the photo gallery for more…
GettyImages/kerlis
Austrian start-up Revo Foods is launching three new seafood alternatives today: Graved Salmon, Salmon Spread, and Tuna Spread.
The plant-based tuna is developed using Revo Foods’ proprietary ‘Fiber Dispension Technology’, which enables the combination of plant-based proteins into individual fibre strands. This, according to Revo, creates a bite and mouthfeel which is ‘almost identical’ compared with conventional tuna.
All three products have achieved a high protein and omega-3 fatty acid content - the latter thanks to microalgae oils.
“With the release of these 3 unique products, we reached a new milestone in the dynamic market of plant-based seafood alternatives,” said Robin Simsa, CEO of Revo Foods.
“Not only are we the first company in the world to release a plant-based alternative to graved salmon and salmon spread, but with our more than 2500 selling points all across Europe, we are having a real impact on sustainable seafood products.”
The new products will launch first into Austrian supermarkets, but will also be ‘available soon’ in Germany, Denmark and the UK. Revo Foods is also planning to launch into the US market before the end of the year.
Image: Revo Foods
Israeli plant-based meat maker Redefine Meat has announced its expansion into Finland, via a partnership with local meat alternative manufacturer and distributor MeEat.
The tie-up will see Redefine Meat’s Beef Flank, Lamb Kebab, and Beef Burger – made from pea and soy protein with 3D printing technology – enter restaurants nationwide.
The first restaurant to list Redefine Meat’s products – starting with the Beef Flank – on their menu in Finland will be Emo, a European-cuisine restaurant in Helsinki.
“We’re thrilled to be the first restaurant in Finland to offer New-Meat to consumers,” said Niko Suomalainen, Executive Chef at Emo. “It is exciting to expand our plant-based menu to address a growing appetite for meat alternatives.”
Eschar Ben-Shitrit, CEO and co-founder of Redefine Meat, similarly expressed his enthusiasm for the partnership. “We’re delighted to have MeEat and Emo onboard as partners for our commercial launch in Finland.
“To have the buy-in of all key stakeholders in the meat supply chain – from meat distributors right down to restaurants – gives us the ideal platform to roll-out New-Meat across Finland.
“This is our blueprint for success across Europe, and we will continue to expand into new countries over the coming months.”
Image source: Redefine Meat
Organics major Ecotone is expanding its Kallø flavour range with the launch of caramelised onion and chutney mini veggie cakes.
Made from lentil and peas, the plant-based snack is high in plant proteins, a source of fibre, suitable for vegans, and HFSS compliant.
“At Kallø, we’re focused on creating products that are better by nature, and make healthy eating simple,” said Bryan Martins, Kallø Marketing & Category Director at Ecotone UK. “That’s why we’ve expanded our Veggie Cake Minis range, to deliver another delicious snacking option for on-the-go consumers looking for a snack they can feel good about.”
The new flavour joins Kallø’s snacking range – including its Beetroot & Balsamic Mini Veggie Cakes – which the brand said was specifically designed in response to major trends in the category – with 53% of shoppers looking for snacking formats which deliver on both taste and nutrition.
Image: Ecotone
Pilgrim’s Food Masters-owned Richmond is rolling out new packaging across its entire portfolio. The redesign was created by brand identity agency Bloom.
While retaining Richmond’s ‘instantly recognizable’ green rolling hills and ‘rich’ colours, the new packaging now has more ‘warmth’ and ‘depth’ in design.
The new design also makes ‘strides’ for Richmond in reaching its sustainability goals: 40% of plastic used has been removed from the Fresh Pork range, whilst the Frozen Pork range now has 33% less packaging, saving more than 42 tonnes of plastic annually.
Recyclable top-film has replaced existing lidded film in the Chicken range, making the product 100% recyclable from kerbside.
“We are thrilled to show off this new packaging for Richmond; the first strategic redesign we’ve undertaking in more than five years,” said Chris Doe, Marketing Controller for Pilgrim’s Food Masters. “The growth and maturity of the Richmond brand has been astounding – we’re now as famous in Meat-Free as we are in Pork Sausages.
“This new, modern design marks the start of a new era for us and is more reflective of where we are now as a brand. It’s an exciting time as we continue to launch into new categories, and this design supports us by providing a contemporary, cohesive look and feel. We’ve also taken this opportunity to make our packaging more sustainable, ensuring this refresh matches our goals as a business.”
The updated design has also extended to Richmond’s online presence.
Image: Pilgrim's
James Cadbury’s plant-based chocolate brand H!P (Happiness in Plants) is gearing up for Christmas with the launch of its 2022 advert calendar.
The calendar includes four plant-based chocolate flavors: original, salted caramel, gingerbread, and white.
“Who says vegans have to miss out on a quality advent calendar at Christmas? Building on from success of last year’s calendar, we believe this offering ticks all the boxes and will delight both vegans and flexitarians alike,” said James Cadbury – the great-great-great grandson of the original Mr John Cadbury.
“H!P’s success is testament to the enduring popularity of oat milk, which has not firmly achieved mainstream status and is more sustainable to produce versus traditional dairy chocolate.”
The calendar is available to pre-order online and will be available via Amazon, Ocado, Scribbler, Waterstones and Whole Foods priced at $=£9.99.
At the same time, H!P is launching a limited edition gingerbread oat milk chocolate with an RRP of £3 per 70g bar.
Image: H!P
