What new products are hitting supermarket shelves across Europe? Alt chocolate maker WNWN is reinventing the classic European candy bar with its new offering: Waim! Low-fat cheese brand Eatlean is expanding its presence in UK retail, and sports nutrition brand Myprotein has signed a five-year licensing agreement with Iceland supermarket to co-develop prepared meals, pizzas, wraps, ingredients, desserts and ice cream.
Scroll through the photo gallery for more…
GettyImages/Deagreez
What new products are hitting supermarket shelves across Europe? Alt chocolate maker WNWN is reinventing the classic European candy bar with its new offering: Waim! Low-fat cheese brand Eatlean is expanding its presence in UK retail, and sports nutrition brand Myprotein has signed a five-year licensing agreement with Iceland supermarket to co-develop prepared meals, pizzas, wraps, ingredients, desserts and ice cream.
Scroll through the photo gallery for more…
GettyImages/Deagreez
Europe’s ‘first’ sustainable luxury bottled water brand has landed in Europe, made with 100% recycled plastic (rPET) bottles.
NEUE Water claims to be ‘championing the movement to a more circular economy’. Although rPET has been available for more than a decade, not ‘a single’ major premium drinks brand uses it across their global production – despite its environmental credentials.
100% rPET produces to 10 times fewer carbon emissions than aluminium cans and up to 20 times fewer than glass bottles – thanks to the need for no raw materials. In addition, NEUE has made its bottles ‘sturdier’ so that they can be refilled before recycling them.
“I hope NEUE water can help replace plastic pollution by offering a more sustainable, but stylish choice that fits conveniently in a jean back pocket or handbag,” said Michael Lowers, founder of NEUE Water.
“I believe we all want to hydrate consciously on-the-go, and NEUE Water delivers just that.”
NEUE Water is available online, via Harrods, and at ‘other fine retailers’ from £2.99 for a 500ml bottle.
Image: NEUE Water
Protein Works is adding a new Italian-inspired flavour, Italian Tomato & Herb, to its range of vegan Savoury SuperMeals.
The meals are made with a mixture of tomato, bell peppers, red onion, garlic, couscous, oregano, and a variety of herbs, and designed to suit those ‘short on time’. Made in ‘a matter of minutes’ by adding hot water, it contains all 26 essential vitamins as well as the ‘ideal’ amount of protein, carbohydrates, fibre, and fats.
A small, two scoop serving has 230 calories, and a larger three scoop serving has 345 calories.
A serving of Protein Works’ Italian Tomato & Herb Savoury SuperMeal is on offer from £1.50 online. One bag has an RRP of £29.99, with a launch offer price of £14.99.
Image: Protein Works
In the UK, husband and wife led start-up Spare Snacks and Scrapples, are launching their products into Morrisons, Ocado, Amazon, BA, and Co-op this month in new multipacks.
The wonky fruit crisps are made from fruit that would otherwise go to waste. They are made from 100% whole fruit and start from 60p per pack, with no added sugar, salt, fat or oil. One pack counts as one of your five-a-day.
“Being able to bring Scrapples to the mass market across retail, schools and travel is an important milestone for us and comes at the perfect back-to-school moment,” said founder Ben Whitehead.
“I can’t stomach the fact that millions of tonnes of edible fruit and veg are wasted each year, whilst only 23% of us eat our five a day. That’s why I started transforming surplus fruit into healthy snacks…”
The adults’ range, Spare Apple and Spare Apple & Mango Crisps come in at under 80 calories per 22g with an RRP of £1. The kids’ Scrapples Apple, Apple & Mango, Apple & Strawberry Crisps come in at under 50 calories per 12g bag with an RRP of £0.60.
Image: Spare Snacks and Scrapples
Alt chocolate start-up WNWN is reinventing the classic European candy bar with its new Waim! bar.
The nutty, crunchy candy bar is filled with vegan toffee and dipped in what the start-up claims to be the ‘world’s first’ cacao-free choc.
To make its chocolate alternative, WNWN ferments plant-based ingredients, primarily barley and carob, to create alt chocolate that tastes, melts, snaps and bakes ‘just like the real thing, but without the deforestation, biodiversity loss, carbon footprint, and child slavery'.
“Waim! Is our take on a classic European candy bar, using ethically sourced, sustainable ingredients to deliver the crunch and sweetness of the traditional bar,” said co-founder and CTO Dr Johnny Drain.
“We created the flavour profile of chocolate – which can include hundreds of different compounds from fermenting and roasting cacao beans – and even butter toffee completely from plant-based ingredients.”
The limited run Waim! bar is available to UK customers with an RRP of £8 per box of three bars – shipping and taxes included.
Image: WNWN
Low-fat cheese brand Eatlean is launching its Eatlean Grated SKU into Tesco, which already stocks its 350g block.
Eatlean products contain half the calories of standard cheddar, but with a ‘naturally mature’ flavour. Compared to a standard cheddar, Eatlean cheese contains 90% less fat and 45% more protein.
“Offering fewer calories and more protein, we know what a loyal fan base Eatlean has in retail and we continue to invest in expanding our reach and ensuring availability to all types of consumers,” said Eatlean Business Unite Director Barrie Saxby.
“Grated is our most popular format, demonstrating consumers’ demand to bring health and convenience together. This new listing gives us the opportunity to showcase our range to Tesco customers and offer a great-tasting alternative for those searching for a healthier option.”
Grated is sold in 180g pack, at a RRP of £2.
Image: Eatlean
Sports nutrition brand Myprotein is partnering with frozen food retailer Iceland to launch a new frozen meal range across the UK.
The five-year licensing agreement covers Myprotein’s frozen prepared meals and desserts, which will be stocked in more than 1,000 Iceland stores from early 2023. The deal marks the first time Myprotein has agreed to license out the brand.
Jointly developed products will include fully prepared meals, pizzas, wraps, ingredients, desserts, and ice cream. All will be ‘high in protein’ and ‘nutritionally balanced’.
“We are excited to partner with Myprotein and bring an entirely new category to our expanding exclusive brands roster,” said Iceland Foods Trading Director Andrew Staniland.
“The product range we are developing together will offer both Iceland and Myprotein customers high-quality meals, ingredients and ice creams to rival any other range already available on the market.”
GettyImages/Jacobs Stock Photography Ltd.
