This week’s look at new food and beverage launches includes cookie dough and ice cream dessert ranges from Doughlicious, while personalised nutrition platform Vitl has launch new vitamin and protein bars.
Image: Getty/Sasha Brazhnik
This week’s look at new food and beverage launches includes cookie dough and ice cream dessert ranges from Doughlicious, while personalised nutrition platform Vitl has launch new vitamin and protein bars.
Image: Getty/Sasha Brazhnik
Cold-pressed shot brand MOJU has introduced a new limited edition ‘Monster Pickle Shot’. According to the company, the limited edition, the cold-pressed shot is packed full of electrolytes, known for aiding muscle recovery, during and post-workout.
MOJU Co-Founder Rich Goldsmith said: “As a brand, we are constantly looking to find new ways to make better health accessible to the masses. We strive to make simple healthy choices part of consumers' everyday routine and with that, products that can be used efficiently - ultimately providing beneficial results. Looking after your body needn't be a chore when one can digest powerful ingredients within a delicious and compact shot.”
The shot provides a natural alternative to fizzy tablets and sachets while packing flavour and thirst-quenching properties into a 263mg shot.
Ross Austen, Nutrition and Research lead at MOJU added: “Based on their popularity in the US, and the growing demand for whole food nutrition, Pickles are an ingredient sports teams have been approaching us on for a while now. Packed with natural electrolytes, such as potassium and magnesium, the pickle brine helps minimise muscle cramping and aids rehydration faster than consuming just water. This makes it ideal for active individuals as it offers a way to replenish electrolytes that are lost through sweat and help maintain performance.”
Image supplied by MOJU
HFSS-compliant snack brand Real Handful has announced new varieties and listings for is Air Nuts range. Designed as a lighter way to snack on nuts, Air Nuts are an aerated nut snack with an out of this world honeycomb texture making them over 60% lighter than regular nuts. Their crisp-like texture makes them a perfect HFSS compliant snack option that delivers great flavour and function. They’re a source of plant protein, high in fibre and weigh in at under 115 calories per 20g serving.
The first launches see 2 Air Nuts varieties (Hot Chilli and Cheese & Onion, 20g £1 RSP) launch front of store in 605 ASDA stores and 2 further varieties launch at till points in 170 Dunelm stores. These will be followed in late October with a secondary space listing of Air Nuts 60g pouches in 1,500 Coop stores through to late November. In further exciting news Real Handful Great Taste Winning baked Sea Salted peanuts will also be launching into 2,500 Coop stores in a 50g impulse packs at the end of October.
Joe Taylor, Co-Founder said: “It’s our ambition to support retailers and consumers to double the consumption of nuts in the UK as a more nutritious impulse and sharing alternative to traditional potato crisps. We’ve developed our baked nut snacking range and new Air Nuts range to help reposition nut snacking for consumer and overcome the key barriers around flavour, portion and calorie control. The exemption of nuts from the HFSS legislation presents a phenomenal opportunity for retailers to significantly increase the space made available to nuts in store. We’re delighted to be supporting ASDA and Dunelm as part of their journey to evolve their impulse snacking offer and we are incredibly proud, as a Manchester based business, to be launching with The Cooperative for the first time.”
Image supplied by Real Handful
Citizen Spritz hopes to ‘reimagine’ adult drinks with its range of innovative concentrated spritz mixes. Designed to make “every day moderation desirable and effortless”, Citizen Spritz is crafted with over 40 natural ingredients to provide the depth, complexity and taste profiles normally only found in alcoholic drinks.
Launching initially in December 2022 with four spritz recipes, the drinks are served by combining a 25ml measure of Citizen Spritz with 175ml sparkling or soda water and ice.
The Citizen Spritz range comprises four recipes, Bitter Orange, Cool Lime, Pink Grapefruit and Passion Fruit. The product will retail at £20 per 500ml bottle, delivering 20 serves per bottle. This will initially be available direct to selected trade partners from mid-November 2022, with a full-scale launch taking place during January 2023.
Citizen Spritz Co-Founder and owner of flavour company I.T.S. International Taste Solutions, Mike Bagshaw, said: “We weren’t looking to quit alcohol completely but wanted something for the times it was too early to start drinking, or for when we just fancied a break from the booze. We tried so many mocktails and non-alcoholic spirits, but most were sickly sweet, with no complexity or depth of flavour. We thought that we couldn’t be the only ones looking for a satisfying ‘in-between’ drink that wasn’t a compromise, so Mark and I combined our many years of food and flavour expertise and decided to create our own.
“We identified a gap in the market for a desirable, delicious zero-alcohol drink, that rather than feeling like a compromise, would be a genuine first choice. A drink to be savoured alone or with friends, that heralds the next part of the day, to fill the space between work & play. Complex in flavour but still very simple to serve, it was essential to us that Citizen Spritz not only hit the mark when it came to the flavour, but that it was accessible and value for money too, for both consumers and the on-trade. A non-alcoholic cocktail that is complicated and expensive to make, whether at home or behind a bar, just didn’t make sense.”
Image supplied by Citizen Spritz
Recipe box service Green Chef has announced it will be tagging the lowest emission recipes in their menu offering, as part of its commitment to support consumers to help them make environmentally friendly food choices easier than ever.
Partnering with HowGood, the CO2e impact of the ingredients used for each recipe is measured and the five recipes with the lowest emissions per serving will be tagged, giving consumers the opportunity to add these to their menu selection. According to the company, the introduction of the low emissions recipes and labels comes at a time where sustainability and conscious consumerism remains front of mind for consumers.
Anna Tebbs, Green Chef’s registered nutritionist and Head Chef, said: “Now more than ever, consumers recognise that how and what they eat plays a huge role in not just their future, but the future of the world around them. We want to help an increasingly eco-conscious consumer make better-informed decisions, at a time where the production of food accounts for nearly a third of emissions in the UK, so highlighting the recipes that have the lowest CO2e emissions reinforces climate-conscious decision-making. That means they can measure and track their own carbon footprint based on meal choices more easily than ever.”
Image supplied by Green Chef
Doughlicious – The London Dough Company, will have its products stocked in over 600 Tesco stores nationwide from November.
The Tesco deal is set to double the turnover and output of the gluten-free gourmet dessert brand, founded in 2014 by mum-of-three, Kathryn Bricken.
A selection of products from both the ready-to-bake cookie dough and Dough•Chi ice cream dessert ranges will be stocked in Tesco. Doughlicious’ cookie dough creates home baked cookies in under 15 minutes, and Dough•Chi is thick ice cream wrapped in the finest, melt-in-the-mouth cookie dough and coated in a soft, cookie crumb.
The flavours to be found on Tesco shelves include: Salted Caramel & Dark Choc Ready to Bake Cookie Dough - made with sweet, salted caramel and the finest single origin Colombian chocolate.
Chocolate Chip Ready to Bake Cookie Dough – a ‘Great Taste’ award winner and timeless classic.
Chocolate Chip Dough•Chi – the vegan and gluten-free vanilla frozen dessert wrapped in soft, chocolate chip cookie dough and cookie crumb.
Chocolate Truffle Dough•Chi – a vegan dark chocolate dessert wrapped in dark chocolate cookie dough and cookie crumb.
The Strawberry Eton Mess Dough•Chi, which celebrates the best of British summer time, with strawberry ice cream wrapped in strawberry cookie dough and rolled in freeze-dried strawberries and meringue crumb.
The full Doughlicious range includes its savoury ready-to-bake doughs, ready-to-bake and snackable sweet cookie dough flavour profiles and eight Dough•Chi flavours. Each of the product ranges are gluten free and all ingredients are sourced from reputable suppliers who adhere to the brands’ high standards of quality, animal welfare and sustainable production methods. Vegan options are also available within each product range.
Doughlicious is also stocked in Planet Organic, Whole Foods Market, Ocado, Selfridges, Waitrose, Costco, Zapp and numerous other fine retailers and food service providers throughout the UK.
Image supplied by Doughlicious
Mars, Incorporated has announced that is has a reached a key milestone in its commitment to a circular economy where packaging material never becomes waste. The new KIND snack bar packaging incorporates recycled content made from advanced recycling, meaning it contains less virgin plastic to previous products.
The new material has been completely redesigned for maximum circularity and is produced through the recycling of used mixed plastic that would otherwise be destined for incineration or landfill. This means that the new packaging is eligible for drop-off recycling in the UK, and kerbside recycling in Ireland.
This transition to packaging designed for maximum circularity is the latest innovation in Mars Incorporated’s strategy to reimagine and redesign all packaging. Mars, Incorporated is focused on reducing the use of new virgin plastic by 25%, incorporating 30% recycled content into plastic packaging, and redesigning more than 12,000 packaging components across a diverse portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the future.
Barry Parkin, Chief Procurement & Sustainability Officer at Mars Incorporated said: “At Mars Incorporated, we want to contribute to a circular economy where packaging material never becomes waste, but is recycled, reused or composted. For this to happen, we need new solutions and infrastructure to change the recycling landscape and to compliment mechanical recycling. Today marks another important step in accelerating our sustainable packaging journey and in our collaboration with partners like SABIC that are enabling new opportunities to provide consumers with packaging designed for circularity.”
Image supplied by Mars Incorporated
Personalised nutrition platform Vitl has launch its new Vitamin & Protein Bars in three flavours: Energy, Glow, and Focus. Each bar contains 14g of protein, is low in sugar, and includes vitamins and nutrients like zinc and magnesium, to keep consumers energised and invigorated - all in just 143 calories.
Vitl Vitamin & Protein boast just 143 caolories will be available to purchase from 17 October from vitl.com and Amazon, RRP from £26.95 for a box of 15 bars, or £9.95 for a box of 6. The bars will also be listed on Ocado from November and will be available to buy individually for £2.29 per bar.
Each of the three flavours contain a different combination of vitamins, with each one designed to be a supplement to support a person’s wellbeing. Jonathan Relph, Founder and CEO of Vitl said: “We’re incredibly excited to finally bring our brand-new Vitamin & Protein bars to the market. A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too. Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.”
Image supplied by Vitl
