This week’s look at new food launches includes some low carb high protein and high fibre bread wraps, while CBD brand Goodrays has gained a listing in Waitrose in the UK.
Image: Getty/visualspace
This week’s look at new food launches includes some low carb high protein and high fibre bread wraps, while CBD brand Goodrays has gained a listing in Waitrose in the UK.
Image: Getty/visualspace
After launching in Tesco, British CBD brand Goodrays has gained a listing in Waitrose supermarkets.
Infused with 30mg of CBD and priced at £7.95 for a 4 pack and available in 2 flavours: Passionfruit & Pomelo, Blood Orange & Grapefruit, each can contains 36 calories, a daily dose of vitamin D, no added sugar, and 0% fat. Goodrays recommend trying as a ‘lunchtime grab & go’ for extra zen on a lunchbreak, a ‘mid-afternoon functional’ to increase focus and productivity, and as a ‘post-work wind-down’ to de-stress after work.
CBD is a naturally occurring, non-intoxicating compound found in the cannabis plant. At the right doses CBD helps to reduce anxiety, promote calm and improve mental focus by supporting the body’s natural cannabinoid system, which is responsible for maintaining homeostasis (balance) in the body. Goodrays products contain 0% THC, which contains the psychoactive properties that cause a ‘high’.
Eoin Keenan, Founder of Goodrays said: “Our mission is to make high-quality CBD accessible, mainstream and widely understood, and to have a listing in Waitrose is a dream come true. It’s incredibly exciting to be supporting the next wave of innovation in functional drinks and it shows that the health benefits of CBD have begun to be more widely accepted. The quality and effectiveness of our product is down to the higher dose of 30mg of CBD in each can: we believe consumers should have the full benefits in a single product. CBD drinks are an easy way to start your relaxation and anti-anxiety journey.”
Image supplied by Goodrays
Eatplanted has secured a listing with health and wellbeing chain Holland and Barrett in the UK. The Eatplanted range, consisting of 2 SKUs, will be available to purchase across 50 stores nationwide.
Eatplanted’s products are made from 100% natural ingredients using a delicious combination of proteins from peas, sunflowers, and oats to create alternative meats included eatplanted.chicken and eatplanted.pulled. The brand said: “Produced using clean ingredients with no additives, Eatplanted’s range includes dietary fibres whilst containing all essential amino acids to ensure they are a high-quality source of protein.”
Eatplanted produces all its products under a glass-house production facility in Kemptthal, Switzerland – “the first transparent meat production open to the public”, it said.
Image supplied by Eatplanted
Kabuto claims to have modernised a universally loved dish with Mac n’Cheese pasta pots, rolling out at Sainsburys and Amazon (RRP £1.50). The product, which comes in original and Siracha flavours, boast no additives, preservatives or artificial colours with quality ingredients.
Kabuto Founder Crispin Busk said: “For far too long the instant mac and cheese at the supermarket has meant crunchy pasta, bland sauces and no taste at all. We knew it was time to revitalise and reinvent this delicious dish. We’ve nailed noodles and it was time to perfect pot pasta, and we think we’ve smashed it with our new range. Easy peasy Mac and Cheesy is our new direction and we can’t wait for the nation’s pasta fans, busy families and possibly even the odd hungover foodie to enjoy our latest range of deliciousness.”
Image supplied by Kabuto
Wine brand Madame F has launched a range of quality, vegan wines that deliver on taste, created in collaboration with LGBTQ+ charity Queer Britain. Having launched Madame F Rosé to Sainsbury’s in May, October 2022 sees Madame F launch Rosé, White and Red wines to Ocado (£9 per bottle) and Madame F Rosé and White wine to Laithwaites (£11.99 per bottle, £9 per bottle when in a case of 12 or more). Sophie Warren, Wine Buying Manager at Ocado, said: “Ocado is always looking for unique products which reflect the company's own values. Launching Madame F is an exciting time to be added to the range, showcasing uniqueness, diversity and also shaking up the wine category. The three wines which will be launched at the end of August will be an exciting way for Ocado to show its support for the Queer Britain charity.”
Liz Smith, Merchandising Director at Laithwaites, said: “We are excited to be introducing Laithwaites customers to the Madame F range. We’ve always said wine tastes better when it’s made by people you like, and that’s even more true when every sip supports such a good cause. Packed with flavour and personality, the new white, red and rosé offer a true celebration of individuality and creativity – something we are proud to champion here at Laithwaites.”
Image supplied by Madame F
PRESS Healthfoods has launched two new flavours into its soup range, providing customers with ‘a quick, nutritionally-dense, protein-rich mealtime solution’. The two new soups, Nourish and Energise, are both high in protein and completely plant-based. Nourish contains sweet potato, red lentils and spinach, with 17g of protein per serving. Energise combines butternut squash, mixed beans, and red lentils, and contains 14g of plant-based protein. As with the rest of the brand’s product portfolio, these soups are rich in minerals, vitamins and fibre, have a low calorie content, no added sugar and contribute to your 5 a day.
Ed Foy, Founder of PRESS Healthfoods said: “As a brand we pride ourselves on creating nutrition solutions that are quick and easy but above all, delicious. These two new soups are a great addition to our range and not only taste amazing, but deliver all the health benefits too. At PRESS, we believe protein is the most important pillar in a balanced diet, which is why we developed our soups to ensure you get a great protein boost, whilst enjoying a natural plant-based soup that is high in fibre and supports immunity throughout the colder months.”
Image supplied by PRESS
Keto brand Seriously Low Carb has launched “fantastically foldy, high protein vegan wraps, that at only 93Kcals, offer the perfect blend of low sugar & low carbs meets high protein and high fibre”.
Founder Andy Welch explained: “There are others out there, but nothing until now that gives perfect harmony to taste, versatility and nutrition. People want a wrap that can envelop everything, and dry fries well when making quesadillas whilst supporting our keto & weight-loss friendly ambitions. The wraps have 35% fewer calories, 82% lower in carbs, 45% lower in sugar and 118% higher in fibre than their everyday equivalents.”
Image supplied by Seriously Low Carb
UK-based crisp producer, 10 Acre, is relaunching into retail with a new range of carbon neutral, hand-cooked, HFSS compliant, vegan and gluten-free crisps which ‘don’t compromise on flavour’.
Using potatoes grown on their farm and fried on site for low food miles, the new range will launch with five varieties: Cheese & Onion Flavour, Fried Chicken Flavour, BBQ Beef Flavour, Sea Salt and Cheesy Chilli Flavour, all of which will be available in both sharing and single serve formats (Sharing Bag: 135g, RRP: £2.30. Single Serve: 35g, RRP: 90p). The range is free from all major allergens and contains 30% less fat when compared to traditional fried crisp brands – but still with a taste consumers know and love, 10 Acre said.
Robert Strathern, co-owner of Fairfields Farm Produce – which makes the 10 Acre brand – said: “We’re incredibly proud to launch 10 Acre’s new range into the market. We’re never ones to shy away from a challenge, so when the new HFSS legislation was announced, everyone thought it would be impossible to have a fried crisp that would not compromise on flavour, yet here we are. The new 10 Acre branding gives a subtle nod to nature and sustainability, with hand-illustrated graphics across the range, marking our commitment to being carbon neutral and running the farm for the benefit of the future, not just for now.”
