NPD Trend Tracker: From saffron-infused zero alcohol beer to meat-free streaky bacon

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This week’s look at new food launches includes a functional spice-infused beer and streaky bacon made using an award-winning fat.

This week’s look at new food launches includes a functional spice-infused beer and streaky bacon made using an award-winning fat.

Image: Getty/Eoneren

GettyImages-1312278278
GettyImages-1312278278 (Eoneren/Getty Images)

This week’s look at new food launches includes a functional spice-infused beer and streaky bacon made using an award-winning fat.

Image: Getty/Eoneren

Eatplanted secures first major UK supermarket listing
Eatplanted secures first major UK supermarket listing

Eatplanted has secured its first major national retailer listing in supermarket chain Morrisons. The Eatplanted range, consisting of 3 SKUs, will be available to purchase across stores nationwide from 26th December 2022.

Eatplanted’s range of products are made from 100% natural ingredients using a combination of proteins from peas, sunflowers and oats to create alternative meats included eatplanted.chicken and eatplanted.pulled. Produced using no additives, Eatplanted’s range includes dietary fibres whilst containing all essential amino acids to ensure they are a high-quality source of protein.

Eatplanted’s products will be featured in the butchery section of Morrisons stores, on the gondola end. UK Country Manager, Matt Done, said: “We’re delighted to have secured our first major retail listing and are pleased to feature in Morrisons. We’re seeing that consumers are becoming more open to meat alternatives and conscious food choices and a boom in meat free eating is expected for 2023, so this listing is good timing.” 

The 3 SKUs available at Morrisons from 26th December, launching under a two for £5 promotion are:

  • eatplanted.chicken Original 160g 
  • eatplanted.kebab Original 160g 
  • eatplanted.pulled BBQ 160g 

 

Image from Eatplanted

New low alcohol beer for dry January
New low alcohol beer for dry January (Oliver Morrison)

Alcohol-free brewer Big Drop has launched a new beer for the New Year to ‘help the ever-growing army of drinkers’ doing ‘Dry Jan’. 

According to the company, the new 0.5% ABV craft lager, Reef Point, is a malt-forward offering that brings a soft, honey aroma - balanced with a gentle bitterness and a delicate uplifting waft of citrus. This is down to the hops used - Hallertau Hersbrucker - being one of the traditional ‘noble’ hop types that are high in aroma and low in bitterness.

The beer is gluten-free, vegan-friendly and has only 33 calories per 330ml can. Big Drop’s Head of Production, Johnny Clayton, said: “Big Drop is on a mission to make any style of beer taste so good that you simply won’t miss the alcohol and Reef Point is a classic example. With this beer, we really wanted to expand our craft range, and in particular our vegan range, without compromising on flavour. I’m confident that we have just done just that by creating a beer that is well-balanced, full-bodied, aromatic and leaves you wanting moreIt’s a beer for everyone to enjoy on any occasion and one that your waistline will thank you for whilst your taste buds are none the wiser.”

Image from Reef Point

New meatless chicken offerings
New meatless chicken offerings

Moving Mountains Foods has unveiled a ‘chicken’ offering featuring a chicken shop style offering of 10 nuggets and a two pack of chicken burgers. The products will be available on Ocado and Sainsbury’s from late December. Founder and CEO of Moving Mountains, Simeon Van De Molen said: “We know that poultry is one the most popular meats consumed in the UK, and we’re hugely proud of our new plant-based products which are not only better for the environment (and for millions of chickens!) but also taste delicious and will leave diners wanting more! Our nuggets and chicken burger have been in development for many months, to perfect the crispiest coating and most succulent centre, guaranteed to satisfy both committed carnivores and seasoned flexitarians. We hope customers will enjoy them throughout Veganuary, and beyond.”

Image from Moving Mountains

Craft beer with an aromatic saffron twist
Craft beer with an aromatic saffron twist

The UK’s Tcket has launched an alcohol-free beer infused with saffron.

According to the company, the rise of an “increasingly vocal ‘sober-curious’ community has been instrumental in the rising popularity of low/no drinks, especially beer where it’s become increasingly difficult to differentiate a beautifully balanced low/no craft beer from its everyday alcoholic peers”. It said it chose to innovate with saffron, universally recognised as the world’s most highly-prized spice, thanks to its “time-honoured reputation for energizing mind and body”.

It said: “Persian cuisine is globally admired for its trail-blazing ways and so perhaps the next flavourful twist within the alternative beer fixture will be t-cket; a functional spice-infused vegan beer made in Ripon to a treasured 20-year family recipe where all-natural, best-in-class aromatic saffron meets floor-malted barley.”

Image from Tcket

Meat-free streaky bacon
Meat-free streaky bacon

THIS Isn't Streaky Bacon (105g, RRP £3.25) is being launched into almost 3000 stores across Tesco, Sainsbury’s and Waitrose, from the beginning of January.

The new product has three separate patent applications and combines THIS’s plant-based fat, Fat 2.0, made from olive oil, with pea and soya protein. According to the company, the result is “a smoky, meaty plant-based bacon that tastes succulent and juicy, whilst still being low in fat”.

Andy Shovel, Co-Founder of THIS, said: “It’s taken 2 years of cutting-edge research and development to launch this. Not to mention the 1000s of taste tests and inordinate number of grey hairs acquired. We couldn’t be happier with where we’ve landed. Our new streaky rashers can easily trick a meat-eater into thinking they’re pork bacon.”

The new product will also be available to foodservice with British restaurant group, Bill’s, being the first operator to use it. Bill’s will be serving the bacon in its Plant Plate, a plant-based Full English.

THIS also just announced its B Corporation certification, which will also be rolled out across its packaging. Companies that are verified by B Lab™ and given the certification meet high standards of social and environmental performance, transparency, and accountability.

Image from THIS

Princes launches Botanicals flavours
Princes launches Botanicals flavours

UK juice maker Princes is launching a new line of botanical beverages under its name-sake brand. 

The company, which is a large co-manufacturer for private label juices, is bringing out Princes Botanicals - a 'first of their kind for the brand' that the company describes as 'packed with flavour' that harnesses the power of botanical extracts. 

The line-up of flavours includes Apple, Pineapple and Lemongrass; alongside Apple, Mango, Passionfruit and Cardamom. The range is made from not-from-concentrate juices and accounts for one of your five-a-day. 

Simon Stokes, Senior Development Chef at Princes, said: “At a time when shoppers are looking for alternatives to traditional beverages, Princes Botanicals are a must-try – especially for those who like the unique and authentic taste of botanical plants.

“This announcement is another exciting one for Princes, as we continue to innovate and provide a broad range of delicious, affordable options for our customers.”

Each drink in the line has an RRP of £2.50 and can be found in the long-life juice aisle in Tesco and Morrisons.

Image from Princes