This week’s look at new food and beverage launches takes in a mac and cheese that contains 50% less fat and two ‘hidden’ vegetables, and a Cornish pasty with an ‘irresistible’ new filling: kimchi.
This week’s look at new food and beverage launches takes in a mac and cheese that contains 50% less fat and two ‘hidden’ vegetables, and a Cornish pasty with an ‘irresistible’ new filling: kimchi.
Image: Getty/ Ekaterina Chizhevskaya
Vegan chocolate brand H!P, founded by a relative of John Cadbury, has launched share pouches in three new flavours. H!P has brought out a trio of bite-sized oat milk chocolates in three flavours.
The new options include Caramel Crunch Peanuts, Peanut Butter Truffle Bites and Creamy & Smooth Buttons.
H!P founder James Cadbury (also founder of luxury, ethical chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr John Cadbury) said: “Introducing these sharing pouches gives vegans and flexitarians greater choice when it comes to their dairy-free chocolate snacking. We believe they’ll be a huge hit with H!P fans up and down the country, as well as attracting new followers to the brand. Our success is testament to the enduring popularity of oat milk, which we believe not only tastes as good as traditional dairy milk, but is also far more sustainable to produce.”
Image from H!P
Fermented foods producer Eaten Alive, founded by two former Michelin starred chefs, has announced a collaboration with Cornwall’s Ann's Pasties.
Pat Bingley, Eaten Alive, Founder said: “After spending year’s working as a chef in Cornwall, I’ve always been passionate about its amazing food scene and am thrilled to be bringing a taste of Cornwall to the Eaten Alive range. What we thought was just a bit of fun experimenting with the team at Ann’s, turned out to be mind-blowingly good! We decided we had to find a way to launch the first Kimchi Pasty – the classic Cornish savoury with a fermented twist!”
The new pasty uses the Eaten Alive Classic Kimchi – a fiery and bold kimchi, that is additive free, raw, vegan and teeming with good bacteria. It is hand-made and combines crisp Chinese leaf and crunchy shredded vegetables with heaps of ginger, chilli and garlic.
Each pasty is hand ‘crimped’ at Ann’s pasty barn and baked that day before shipping nationwide on a next-day service. Available online as a Kimchi Pasty or a Kimchi & Cheese Pasty - £12 for two.
Image from Eaten Alive
Snack brand Popcorn Kitchen has launched into ‘home popping’. The ‘chocolate popcorn immersion bottle kits’ come in three formats: Rocky Road, Chocolate Eggs & Rainbow Beans.
The company said the move aims to tap into the greater demand great night ins, ‘hunkering down to movie nights….. that make ‘staying in’ the perfect antidote to cold, wintery nights.’
Each bottle contains mushroom popcorn kernels, a quota of Belgian choc, the guest ingredient (chocolate eggs, marshmallow or multi-coloured chocolate beans) and on-pack instructions.
According to Popcorn co-founder, Louise Webb, "As proud as we are of our extensive gourmet popcorn packs, we wanted to extend our reach into warm, home-popped chocolatey popcorn. Having listened to our loyalists, Popcorn Kitchen is now keen to have its say when it comes to fab family film nights into impromptu family gatherings around the kitchen table."
Image from: Popcorn Kitchen
Low fat cheese brand Eatlean has announced it will be launching its first ready meal with Eatlean Mac & Cheese.
Putting emphasis on health and nutrition, the Eatlean Mac & Cheese contains 50% less fat, two hidden vegetables and has an RRP in line with existing branded and own label offerings, reflecting the market trend for affordable, convenient nutrition.
Available in the fresh food aisles from Thursday 2nd February, Eatlean has partnered with Strathmore Foods, one of the UK’s leading ready meal manufacturers, to bring this unique product to market.
Free from artificial additives or preservatives, the 380g meals are designed as a single serving, suitable for freezing and both oven and microwave cooking.
Eatlean founder George Heler said: “Our Mac & Cheese is an opportunity to combine two key consumer trends: health and convenience. This ready meal proves that the two can go hand in hand.
“When you compare our Mac & Cheese with leading market rivals, you get plenty of added value with a veggie-boosted sauce, 50% less fat and 20% fewer calories and at a competitive price. Eatlean stands for innovation and a healthier food industry and this new product perfectly encapsulates that.
“However you enjoy your cheese, we want to offer an Eatlean solution.”
Image from Eatlean
BrewDog has unveiled a news stout called Black Heart. Described as ‘dark, malty and very smooth’, the 4.1% stout boasts ‘chocolate and extra dark crystal malts give layers of roasted, toasted coffee and cocoa, with a hint of caramel coming through.
Lauren Carrol, Chief Marketing Officer at BrewDog, said: “We’re so excited to launch our brand-new stout Black Heart. This is a beer for everyone… but especially those people who might think stout is only for drinking on St Patrick’s Day. We’ve spent a long time perfecting this – and we reckon you might just think it’s better.”
Image from BrewDog
The Cadbury Caramilk ice cream range marks the latest launch from Cadbury ice cream, which already includes Cadbury Dairy Milk chocolate sticks and the most recent launch of Cadbury Dark Milk.
Cadbury said Caramilk will now be readily available to consume at home in both stick and tub to form “a satisfying golden treat for the whole family. Alongside being a take home treat, Caramilk will be available for consumption on the go for those moments of indulgence.”
Cadbury Caramilk will be sold as part of the sticks and tubs range and will be made available in ASDA from February and all major retailers thereafter. RRP Caramilk sticks £3.50 (4 x90ml), RRP Caramilk tub £3.50 (480ml). Brunhilde VanAntwerp, UK Head of Marketing for Cadbury ice cream said: “Following the success of the confectionary range, we were able to see that customers desire to try new ice creams. The UK confectionary launch showed that 13 weeks from launch, Cadbury Caramilk became worth £15.45M proving that it is a taste already loved by many”.
Image from Cadbury
Premium health drinks brand EXALT has signed an innovative four-year exclusive supplier partnership with Tottenham Hotspur football club.
The premium protein smoothie and cold pressed drinks brand worked in collaboration with Tottenham Hotspur’s Head of Nutrition Emma Tester to provide bespoke fresh sports nutrition drinks across protein smoothies, cold-pressed juice and shots. Together with Emma Tester, EXALT has developed unique and bespoke formulations for each Men’s First Team player based on their nutritional requirements and supplement regime to support their training and recovery. A bespoke range will also be provided to the U18s/U21 squad.
The specific product formulation for each player will be adapted based on regular blood tests to ensure maximum efficacy. The drinks will be cold-pressed for maximum nutrient provision using HPP (pressure) to naturally extend the shelf life. The combination of which is a sports nutrition industry-first to provide fresh, customised nutrition at scale.
Charlie Wilson-Vaughan, Co-Founder EXALT said: “This supplier partnership is huge for a business which we only started two years ago in one of the most difficult economic environments in recent history. We are immensely proud to be an exclusive supplier of one of the world’s leading football clubs.”
Dan Wilson-Vaughan, Co-Founder EXALT said: “Our work with Spurs is testament to the hard work, dedication, and expertise of the EXALT team that we’re able to provide Tottenham Hotspur’s players with truly personalised bespoke sports nutrition drinks to support their high intensity training and recovery throughout the season and beyond. We’re so proud to be partnered with such a renowned football club, adding to our roster of global brands we’ve recently collaborated with including Nike, Peloton and Lululemon.”
Emma Tester, Head of Nutrition at Tottenham Hotspur FC said; “At Tottenham Hotspur we aspire to provide our players with best-in-class performance nutrition. The EXALT product range is top quality and the personalised bespoke protein smoothies, juices and shots complement our wider nutritional strategy. We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.”
Image from EXALT
Following successful listings in major retailers Sainsbury’s and Ocado, alcohol-free beer brand, Freestar is now available in 300 Tesco stores nationwide.
It said the additional national distribution follows sustained growth within the alcohol-free beer category, which is predicted to increase at a CAGR of 7.8% in the next decade. Now available in the UK’s largest supermarket chain, Freestar’s alcohol-free lager bottles and IPA cans come at the perfect time to meet increased demand for alcohol alternatives at the start of the New Year. 1 in 5 adults (19%) participated in Dry Jan last year. Amongst these participants, non-alcoholic beer was the drink of choice, with a third (33%) planning to purchase it in January.
Felix von Hurter, co-founder at Freestar, commented: “The non-alcoholic beer category has exploded in popularity over recent years, after a widespread increase in health-consciousness has altered our relationship with alcohol. With this being the case, Freestar is perfectly suited to cater for the growing demand in alcohol-free beer and we are delighted to bolster our distribution with Tesco.
“We view ourselves as the alcohol-free beer for beer lovers, offering flavourful beers that mimic the taste of alcohol with great complexity and texture, and we are proud and excited to have secured a listing that will help us deliver our ambitious aims.
“Dry January is a time where people will be looking for an alternative as the cut back on the booze for the month, and we are confident that with our product, those beer lovers won’t have to deprive themselves of the delicious taste of beer we all crave from time to time.”
Image from Freestar
