The Kraft Heinz Company is getting experimental with its mayonnaise, mixing it with either siracha, mustard, or barbecue sauce in three new products. Other collaborations covered in our new product development round-up include a tie-up between KitKat and Lotus Biscoff, and a ‘melange’ of French macaroon maker Pierre Hermé and ice cream major Häagen-Dazs. Scroll through the gallery for more NPDs hitting shelves across Europe.
GettyImages/Henrik Sorensen
The Kraft Heinz Company is getting experimental with its mayonnaise, mixing it with either siracha, mustard, or barbecue sauce in three new products. Other collaborations covered in our new product development round-up include a tie-up between KitKat and Lotus Biscoff, and a ‘melange’ of French macaroon maker Pierre Hermé and ice cream major Häagen-Dazs. Scroll through the gallery for more NPDs hitting shelves across Europe.
GettyImages/Henrik Sorensen
Following on from The Kraft Heinz Company’s mashup between ketchup and mayonnaise – Heinz Saucy Sauce – in 2019, the company is adding three new mashups to its portfolio.
A total of 66,000 people voted for Heinz to mix its mayonnaise product with Siracha, Mustard and Barbecue Sauce: the result is MayoRacha, MayoMust, and MayoCue.
“We love that people are getting creative with their sauce combos. So, we placed the power in the hands of the public to decide what mashup we should create next. A quick dollop of our MayoRacha, MayoMust or MayoCue is all it takes to level-up mealtimes and get your taste buds tingling,” said Wendy Lin, senior brand manager at Heinz. “Our Mashupz are the perfect companion for pizza crusts, chips, burgers, sandwiches, sushi lunches and so much more.”
All three sauces are launching into ASDA stores nationwide today with an RRP of £3.39 for a 400ml bottle.
Image source: The Kraft Heinz Company
UK plant-based milk company Mighty Drinks has added a new format to portfolio: Mighty Oat Milk Powder.
Sold in recyclable flexible packaging reduces packaging waste compared to traditional plant milks. The company claims that 103,000 tonnes of CO2 would be removed from the supply chain if just 10% of shoppers were to move to Mighty Oat Milk Powder.
The product is free from stabilisers and preservatives and contains just 2.6% sugar per service, which the start-up claims is 34% lower than the current market leader.
A 375g bag (which makes four litres of oat milk) has an RRP of £6.59 – equating to £1.65 per litre.
At the same time, Mighty Drinks is launching a range of Mighty Plant Protein Powders in two flavours: Cookies & Cream and Salted Caramel.
The 990g pack of plant protein powder is made from ‘multiple’ high quality protein sources, including pea and faba. It contains four grams of branch chain amino acids, and comes in at less than 120kcal per serving. The 510g product contains pea, faba, rice and sunflower.
“Our Ultimate range contains a mix of 15 additional vitamins and minerals and is also fortified with super green content,” noted the company.
Mighty Plant Protein has an RRP of £29.99 for 33 servings – equating got £0.99 per serve.
Image source: Mighty Drinks
In 2023, Nestlé’s KitKat brand is rolling out several new flavours, including KitKat Bites with Lotus Biscoff.
The bite-sized pieces are filled with Lotus Biscoff spread and KitKat wafer pieces. The 90g sharing bag will be available at the end of the month.
Lotus Biscoff has also collaborated with Nestlé on a KitKat Chunky White bar, which is topped with Lotus Biscoff biscuit crumb and covered in white chocolate. The limited edition 42g bars will be sold in Tesco from March.
Other new launches in the KitKat portfolio include KitKat Caramel 2-Finger and 4-Finger bars, and KitKat Dark which is relaunching with a new recipe and revamped packaging.
All KitKat products are made in the UK and Ireland.
Image source: Nestlé
Ice cream maker Häagen-Dazs and French pastry chef Pierre Hermé are collaborating to bring a range of macaron ice cream products to shelves in the UK and France.
The partners have described the collaboration, which sees mini macaroons mixed into Häagen-Dazs’ ice cream, as a ‘love story between ice cream and macaroon, with a Parisian Touch’.
The range includes three different flavours of ice cream: strawberry and raspberry, double chocolate ganache, and yuzu and lemon.
Pierre Hermé said he was enthusiastic and proud about the collaboration. “For 20 years, I have been constantly creating and reinterpreting my macaroon recipes, it is my favourite creative ground. My macaroon recipes, it is my favourite creative ground.
“My macaroons are my identity, so to put them in ice cream, I had to work with the best. Häagen-Dazs is just as passionate as I am about quality, taste and creating new products, so the collaboration was established from the first bite.”
First launching into the UK and France this month, the collection will be available in Europe, Asia, Latin America, the US, and the Middle East in spring-summer.
Image source: Häagen-Dazs
Snacking and biscuits business pladis is growing its range with a new snacks bar range.
The Wholistic line is made up of two SKUS – Wholistic Peanut, Dark Chocolate & Sea Salt and Wholistic Almond & Raspberry. Both contain a nut butter centre together with either nuts and dried raspberry pieces or roasted cocoa nibs and date paste. These ingredients are ‘cold pressed’.
pladis claims the peanut, dark chocolate & sea salt product provides digestive support and is high in chicory root fibre, while the almond & raspberry offering boasts immunity support due to vitamins alongside added zinc and iron.
“Cold pressed bars are really popular right now and our new Wholistic snack bar range, which also includes a delicious, smooth nut butter centre, is destined to turn the healthier biscuits category on its head,” said Asli Askman, Health and Wellness Director, pladis UK&I.
“We know growing number of consumers take a holistic view on health, seeking to fill their bodies with food that tastes good, does good and makes them feel good That’s why we’ve worked hard – directly with consumers every step of the way – to develop a range that’s got the balance between great taste and health spot on. In fact, in trials, shoppers have already expressed their intention to purchase and try the bars.”
The non-HFSS 40g bars will be launching into Sainsbury’s Local, WH Smith, Amazon and Ocado over the coming months with an RRP of £1.69 to £1.95.
Image source: pladis
