This week’s look at new food launches features an important listing for Europe’s first matcha green tea-powered canned energy drink, while Spain’s Cauliflow is also strengthening its retail presence.
Image: Getty/ra2studio
This week’s look at new food launches features an important listing for Europe’s first matcha green tea-powered canned energy drink, while Spain’s Cauliflow is also strengthening its retail presence.
Image: Getty/ra2studio
UK premium health drinks brand EXALT announces the launch of a brand-new product range – raw and fresh juice shots. It has created two performance juice shots: Ginger Ninja and Tur-Mericle. Each shot is created with a high concentration of active ingredients to improve performance and recovery by reducing inflammation.
The shots have been created in collaboration with Emma Tester, Head of Nutrition at Tottenham Hotspur following the brand's recent appointment as the Club's Official Sports Nutrition Drinks Supplier.
According to the company, the Ginger Ninja, shot has 18g of organic ginger and contains powerful anti-inflammatory compounds called gingerols that reduce the formation of free radicals.
The Tur-Mericle product has 730mg Of Curcumin, the active compound of turmeric reduces muscle damage by decreasing the chance of inflammation occurring in your muscles. The shot also contains black pepper and flaxseed to enhance absorption.
EXALT Co-Founder, Charlie Wilson-Vaughan said: “We are immensely proud to have added the raw, fresh, juice performance shots to our expanding range. The concentration of active ingredients are much higher than most of the current shots on the market. Everyone can enjoy the benefits of the range whether you're a professional or everyday athlete or like many of us, a time-poor super mum or dad – it’s the ultimate health kick.”
Image from EXALT
Premium sports nutrition brand foodspring is launching a new recipe for its Extra Chocolate Protein Bars, boasting 25% less sugar but 50% more chocolate for an indulgent protein hit.
The new formula provides a 25% reduction in naturally occurring sugars and no added sugar, the company said. High in fibre and with 13g of protein per 45g bar, the new recipe “optimises macronutrient balance with no compromise on taste or flavour,” the company said. “Perfect as a high protein and metabolically stable snack for on the go, at home or after the gym, with this new evolution of a flagship product foodspring continues its tradition of product and recipe innovation in 2023.”
The bars come in 5 flavours: Soft Caramel, Crunchy Peanut, Crispy Coconut, Double Chocolate Cashew, White Chocolate Almond. Coated with the finest chocolate and crunchy toppings, each bar is made from foodspring’s whey protein which is 69% whey protein concentrate.
Image by foodspring
Europe’s first matcha green tea-powered canned energy drink has launched into Tesco in single cans (RRP from £1.75) (included in the Meal Deal) and in new four-can multipacks (RRP £6,00).
PerfectTed Matcha Green Tea Energy Drinks are available in three unique flavour combinations of matcha green tea, lightly sparkling water and real fruit juice, the range includes: Pear Ginger, Apple Raspberry (Great Taste Award winner) and Pineapple Yuzu.
Co-founder Marisa Poster said: "PerfectTed is disrupting the high-growth energy drink market with an approachable brand and products that outperform on health, functionality, and flavour. We are thrilled to make matcha's superfood properties and longer-lasting energy more accessible in Tesco's iconic Meal Deal and in multipacks."
Image from PerfectTed
UK healthy snacking brand Boundless has announced new national listings across Ocado, ASDA and WHSmith Travel, due to go live from March. The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and convenient new formats for its Nuts & Seeds mixes which now come in 25g grab-and-go ‘BOOST’ bags and 90g sharing bags.
The snacks feature 100% natural ingredients and are packed full of gut friendly fibre and nutrients. The full range is also gluten-free and plant based.
Cathy Moseley, Founder, said: "If you have a gut, you need to look after it! That’s why we’re on a mission to bring gut happy snacking to the masses and are thrilled to be driving this forward with a hat-trick of retailer wins. We take 100% natural ingredients and through activation make them even better, creating great-tasting snacks that will keep you and your gut happy. Along with the new listings, we want to meet even more consumer snacking needs and have done just that with our extended range of formats and more accessible flavours.”
Image from Boundless
UK artisan tea brand KAYTEA has launched a mango and yuzu flavoured iced tea. According to Kaytea, there’s a growing clamour for iced teas made with real tea leaves and not mass-produced commercial powders produced on an industrial scale.
According to KAYTEA founder, Kevin Tang, “There’s a cry for undiluted transparency which is why we proudly talk about our drink making no spurious health claims. Of course, we could have sprinkled a handful of manmade vitamins within our drinks to claim some arbitrary functional prowess, but in truth we’d rather be known for nailing refreshment.”
Image from KAYTEA
Pizza brand Cauliflow has announced the arrival of its cauliflower-based pizzas on the shelves of Froiz Supermarkets in Spain.
Froiz Supermarkets customers can find the pack of two Cauliflow pizza bases and the Cauliflow Vegetable Pizza in the refrigerated section, both with a Nutriscore A rating, 50% less of fat, 30% fewer calories and less salt. “Since we launched Cauliflow, the brand has not stopped growing. I am excited to see how my pizzas are increasingly present in Spanish supermarkets. For me it is very important to offer more and more people a healthy and delicious alternative to traditional pizzas,” said Alba Sánchez-Vicario, creator and CEO of Coliflow.
Image by Cauliflow
Nuii’s Milk Chocolate and Italian Roasted Hazelnut joins the existing range Caramel White Chocolate and Texan Pecan, Salted Caramel & Australian Macadamia and Dark Chocolate & Nordic Berry. The Milk Chocolate and Italian Roasted Hazelnut will be exclusively available in Asda from February and all major retailers thereafter £4.00 (3 pack 90g). Helen Sharp, Brand Manager for Nuii comments: “We’re excited to launch this new flavour to the market as we believe it will be a strong contender in Nuii’s ice cream collection and will be loved by UK consumers, because of its indulgent flavours.”
Image from Nuii
UK juice brand Coldpress has launched apple ginger (contains 17% ginger) and orange apple passionfruit turmeric (contains 10% turmeric) in 150ml bottles to bring ‘momentum to the category’.
It will launch its two shots at the same price point (£1.50-£2) as the incumbent 60ml-100ml offerings.
Coldpress founder Andrew Gibb said: “As a business that puts democratizing top tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food & drink costs we wanted to give health-conscious juices category a shot in the arm.”
Image from Coldpress
