What’s new on shelf this week? PepsiCo is trialling a new paper-based outer layer on its Walkers Baked products and pladis is rolling out McVitie’s Tartlets at an accessible price point. Nestlé Cereals is preparing to launch its KitKat cereal, and Quorn expects its new meat-free family pie to hit stores next week. Scroll through the photo gallery for more…
GettyImages/thomasd007
What’s new on shelf this week? PepsiCo is trialling a new paper-based outer layer on its Walkers Baked products and pladis is rolling out McVitie’s Tartlets at an accessible price point. Nestlé Cereals is preparing to launch its KitKat cereal, and Quorn expects its new meat-free family pie to hit stores next week. Scroll through the photo gallery for more…
GettyImages/thomasd007
In the UK, Nestlé Cereals is rolling out a new breakfast option developed in partnership with the company’s chocolate development team.
KitKat Cereal offers ‘crispy cereal squares’ with the taste of chocolate and wafer to consumers. It is made with a milk chocolate flavoured coating, and contains five vitamins, calcium and iron.
“We’re delighted to announce the partnership between Nestlé Cereals and KitKat,” said Sarah Fordy, head of marketing at Cereal Partners UK & Ireland.
“This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
KitKat Cereal will launch into stores from April 2023.
Image source: Nestlé Cereals
Snacks major PepsiCo is trialling new packaging for its Walkers Baked product made from paper.
Having trialled the packaging on Walkers 22-bag and 24-bag multipacks last year, the company is rolling out its paper-based outer packaging across the Walkers Baked 6-bag multipacks.
In replacing the plastic outer wrapping with a completely recyclable paper-based alternative, PepsiCo says the development marks an industry first.
This latest trial sees the revamp of 300,000 multipacks of Walkers Baked Sea Salt and Cheese & Onion flavours with the new packaging, which will be sold into 800 Tesco stores across the UK.
“With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home,” said Walkers senior marketing manager Rachel Smith.
“Feedback is so important in helping us deliver the best possible experience for consumers, and we can’t wait to hear people’s thoughts when the packs land in stores.”
Image source: PepsiCo
Puratos, which supplies patisserie and chocolate ingredients to industry, is rolling out 100% recycle-ready packaging.
The new packaging uses paper certified by the Forest Stewardship Council (FSC) and an ink reduction of up to 70%. They are also being made with a more sustainable production process, with fewer chemicals and less energy used.
“At Puratos, we are making major strides towards improving the sustainability of our packaging,” said Sophie Blum, chief marketing and channels officer at the company. “It’s a major undertaking, with the size and diversity of our global portfolio.
“We are striving towards a better and more sustainable future.”
The supplier has ambitions to become carbon neutral across operations by 2025 and to claim zero-waste-to-landfill by 2030.
Image source: Puratos
Mycoprotein major Quorn is celebrating British Pie Week with the launch of a Vegetarian Chicken & Leek Family Pie, which it claims is a first for the frozen meat-free category.
According to Gill Riley, managing director at Quorn Foods UK, there is an increased demand for meat-free family focused options. The company observed a gap in the market for frozen meat-free pies big enough to feed the whole family.
“There are no other products like this in the frozen aisle, giving retailers the perfect opportunity to drive incremental sales amongst meat reducers,” said Riley.
“We’re confident it will be a frequency driver for the category, generating appeal and excitement amongst existing shoppers by filling a gap in the frozen market.”
Quorn’s new offering is available from 26 March in Sainsbury’s stories in the UK at an RRP of £4 (680g).
Image source: Quorn
Pladis-owned McVitie’s is launching a line of Tartlets, available in chocolate and raspberry flavours.
Made from a biscuit base, filled with cream, and topped with either milk chocolate or raspberry yoghurt, the new products aim to meet demand for great value groceries.
“With our new McVitie’s Tartlets, we’re helping even more biscuit-loving Brits enjoy McVitie’s at an even more affordable price point,” said Asli Özen Turhan, chief marketing officer at pladis UK&I.
“By launching a new, tasty treat which aligns perfectly with Brits’ snacking priorities, we’re extending appeal among existing McVitie’s fans and providing even greater choice across the McVitie’s range. This is particularly important at a time when great value is right at the top of households’ shopping lists.”
McVitie’s Tartlets are available in Asda stores across the UK for 75p per 100g pack.
Image source: pladis
