What new food and beverages are hitting the shelves? This week, we have squeezy chocolate peanut butter, low-carb chutney, takeaway pastries, and coronation-themed party food.
Source: ra2studio/Getty Images
What new food and beverages are hitting the shelves? This week, we have squeezy chocolate peanut butter, low-carb chutney, takeaway pastries, and coronation-themed party food.
Source: ra2studio/Getty Images
UK-based natural foods brand Whole Earth have launched a chocolate version of their Drizzler peanut butter. Whole Earth Drizzler Chocolate is made from a combination of chocolate and peanut butter, and sweetened with coconut blossom sugar. It is also a source of protein and fibre, and contains 50% less sugar than the ‘leading’ chocolate spread.
“Our Drizzler peanut butters are giving consumers a whole new way to enjoy peanut butter,” said Adele Ward, Whole Earth marketing director. “The unique squeezy design and unrivalled smooth texture has shaken up the category and we’ve received really positive shopper feedback.
“Until now, just one thing has been missing…chocolate! We wanted to create a chocolate flavour the Whole Earth way – totally natural, totally tasty and in recyclable packaging. It’s a more wholesome and natural alternative to sugar-laden chocolate spread in a highly convenient format, to build excitement and continue to drive the category forward.”
The chocolate flavour is the latest addition to Whole Earth’s Drizzler Range, which was launched in 2022. All the bottles in the range are made from recycled and recyclable plastic.
Image source: Whole Earth
People up and down the UK are preparing for King Charles III’s coronation on 6 May. Supermarket retailer Iceland is no different and has just unveiled its coronation range for the King’s big day.
Leading the range, Iceland has announced that it will release a Coronation Chicken Yorkshire Pudding and a Coronation Chicken Pie.
On the sweet side of things, it also has a Luxury Strawberry and Cream Roulade and a Trifle Gateau Bar for the coronation.
Alongside the foods available in its new range, Iceland will be providing bundles of party food for the big day. For example, in the Royal Picnic deal, shoppers can save up to £2.05 on picnic snacks such as pork cocktail sausages, easy peelers and mini savoury eggs.
Image source: Iceland
Fish brand Fish Said Fred has launched an oven-ready range this week, exclusively sold in Tesco. The range includes dishes such as Cheesy Smoked Haddock, Cod Kyiv, and Sea Bass Fillets with a Creamy Pesto Crumb.
The range, which launched on 3 April, is a response to the growth of convenience meals, which have gone up by 16% since the Covid-19 pandemic.
“This new launch continues Fish Said Fred’s mission to help people fall in love with tasty, healthy and responsibly sourced fish, whilst maintaining our positioning of being accessible to UK families,” said Lisa Cowell, Head of Brand at Fish Said Fred’s parent company New England Seafood.
“Leading by example, Fish Said Fred only uses suppliers we know and trust, which is why all our fish are certified by the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), ensuring they’re responsibly sourced with the lowest possible impact on the marine environment.”
Other Fish Said Fred products can be found across many supermarkets such as Sainsbury’s and Waitrose.
Image source: Fish Said Fred
Danish bakery Ole & Steen now offers a “grab and go” service in their location in Canary Wharf, London. Their range of breakfasts and lunches, sweet treats, and baked pastries are all pre-packed and ready to go for people in a hurry.
“We are thrilled to further support customers on the move with the launch of our new ‘Grab & Go’ concept at Jubilee Place,” said Lee Nixon, Ole & Steen’s managing director. “With its vibrant and bustling business community, Canary Wharf is the perfect place for us to trial the new offering, and we will be monitoring how well the new concept performs, with the hopes of rolling it out across all of our bakeries in the UK.”
Ole & Steen have opened 14 bakeries in and around London. They have recently expanded to a variety of locations around London, including Notting Hill Gate, Chiswick, and Greenwich, as well as other areas in the UK such as Windsor and Guildford. They have doubled their expansion efforts since 2020.
Image source: Ole & Steen
SRSLY Low Carb, a UK-based start-up that has sells low-carb versions of dishes such as pizzas and fruit loaves, have just released the newest addition to their range: a low-carb chutney.
Many condiments are very high in sugar and carbs, with a typical pickle containing 29g of sugar and 35g of carbs per 100g. However, SRSLY’s pickle, which contains a ‘light spicy twang’, contains 4.2g of sugar and 4.12g of net carbs per 100g.
“SRSLY is all about providing mainstream accessibility to a low carb/keto diet by providing easy access to convenient variants of their favourite everyday goodies (breads, wraps, jams, condiments…),” said SRSLY’s founder, Andy Welch, “because far too often it’s those longstanding yearnings for popular, everyday essentials that derail so many better-for-you eating regimes.
“Whether you’re seeking to lose weight, tackle diabetes or simply improve one’s daily eating regime, it’s important that consumers have access to popular daily eating alternatives that contain only a fraction of the debilitating sugary nonsense that continue to inhabit so many of our favourite daily food choices.”
Image Source: SRSLY Low Carb
Swedish plant-based milk brand Sproud claims it has become the first food brand in the world to get an ISO 26000 verification for its work in sustainability. ISO 26000 is an international standard focusing on corporate social responsibility. Sproud, which makes milk alternatives from yellow split peas, focuses on sustainability at every stage of production.
VERIFY Agency of Sweden, a 3rd party verification organisation, verified Sproud’s sustainability claims. To be verified, Sproud outlined how its value chain aligns with the UN’s Sustainable Development Goals.
To ensure it has a low carbon footprint, Sproud works with CarbonCloud, a third-party company which analyses how much certain products impact the climate. Sproud uploads its climate footprint data every two months on CarbonCloud from every part of its production.
"At Sproud, we are proud to have our sustainability efforts verified and recognised, as sustainability is an integral part of our mission and business plan,” said Sara Berger, Sproud’s CEO. “We are dedicated to creating a future that is plant-based and sustainable, and this verification is a testament to our commitment.”
As well as being made sustainably, Sproud’s TetraPak packaging is made from 88% plant-based material. It is sold through retailers such as Ocado, Waitrose and Amazon.
Image source: Sproud