NPD Trend Tracker: From fibre-rich yoghurt to 5-a-day recipe kits

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GettyImages/gyn9038 (Getty Images/iStockphoto)

The latest edition of our new product development photo gallery covers two different recipe kits: Naksha Recipe Kits is bringing ‘off the beaten track’ recipes to luxury retailers, while Gousto has released a line of recipe boxes guaranteed to supply all five of your ‘five-a-day’. Other launches include a gastronomic take on the humble cheese & onion crisp, and a revamp of peanut butter favourite Pip & Nut. Scroll through the photo gallery for more…

The latest edition of our new product development photo gallery covers two different recipe kits: Naksha Recipe Kits is bringing ‘off the beaten track’ recipes to luxury retailers, while Gousto has released a line of recipe boxes guaranteed to supply all five of your ‘five-a-day’. Other launches include a gastronomic take on the humble cheese & onion crisp, and a revamp of peanut butter favourite Pip & Nut. Scroll through the photo gallery for more…

GettyImages/gyn9038

NPD Trend Tracker: From fibre-rich yoghurt to 5-a-day recipe kits
NPD Trend Tracker: From fibre-rich yoghurt to 5-a-day recipe kits (gyn9038/Getty Images/iStockphoto)

The latest edition of our new product development photo gallery covers two different recipe kits: Naksha Recipe Kits is bringing ‘off the beaten track’ recipes to luxury retailers, while Gousto has released a line of recipe boxes guaranteed to supply all five of your ‘five-a-day’. Other launches include a gastronomic take on the humble cheese & onion crisp, and a revamp of peanut butter favourite Pip & Nut. Scroll through the photo gallery for more…

GettyImages/gyn9038

Gousto five-a-day meal kits
Gousto five-a-day meal kits

Recipe box company Gousto has developed a range of five-a-day meal kits coined ‘Veg Table’. Each of the 12 vegetarian or vegan recipes is guaranteed to hit your five-a-day.

Recipes include cauliflower steak and red romesco; a veggie galette made with pesto and greens; and a Middle Eastern mezze board.

“Customers’ tell us their most important health goal is to eat more veg, but it’s not that easy,” says Ellie Bain, Gousto’s senior nutritionist and registered dietitian. “It’s recommended that we eat five fruits and vegetables for a reason – they’re a great source of vitamins, minerals and fibre offering an array of health benefits from weight management and reduced risk of diseases.”

The new range includes more than 30 different fruits and veggies, from chickpeas to kale, avocado to asparagus, mango to mushrooms. “And did you know that the different colours of fruit and veg means they have different health benefits? This is because the colours are created by their fibre, antioxidants, vitamin and mineral content. So get ready to hit your health goals whilst dazzling your taste buds with deliciously vibrant dishes inspired by global flavours,” said Bain.

Recipes start at £2.99 a meal and are available to order from 13 June to 4 July.

Image supplied by Gousto

Addressing the ‘fibre gap’ with yoghurt
Addressing the ‘fibre gap’ with yoghurt

Danone-owned Activia is rolling out a line of fibre-rich yoghurts to address the ‘fibre gap’ in the UK.

Research suggests that a majority of Brits try to eat healthily, but 91% still don’t get enough fibre. Fibre is recognised as a crucial type of carbohydrate which helps to prevent conditions later in life such as heart disease and type 2 diabetes.

To help the UK’s fibre deficiency issue. Activia has developed three new products under the Activia Fibre range: walnut & oats, apple & cereals, and muesli. Each yogurt contains close to 10% of consumers’ recommended daily intake of fibre.

“UK guidelines recommend that we should be aiming to consume at least 30g of fibre a day, so the launch of our new Activia Fibre range comes at a crucial time in the industry following the paucity of fibre intake amongst UK adults,” said Zoë-Marie Ellis, head of nutrition & science communications at Danone UK & Ireland.

“We know that both taste & nutritional benefits are paramount to consumers in today’s market, and the Activia Fibre range will not only satisfy their tastebuds but also add to consumers’ daily fibre intake, whilst maintaining the strong gut health credentials across our other ranges.”

The products are first launching on Amazon Fresh and in-store at Waitrose from 25 June, starting from £2.75. Supermarkets Sainsbury’s, Tesco, Co-op, Asda and others will stock the line from July onwards.

Image supplied by Danone UK&I

Gastronomic spin on the humble cheese & onion crisp
Gastronomic spin on the humble cheese & onion crisp

Tasked with putting their own gastronomic spin on the cheese & onion crisp by English Heritage, Made for Drink turned to ‘squidgy’ cheese Baron Bigod.

In the Brie-de-Meaux style, Baron Bigod uses morning milk from the Montbeliarde herd. The cheese is now being used to make crisps.

“Baron Bigod has become a regular Thursday night companion on the Featherstone cheeseboard, a newfound favourite among friends & family. Everyone in our fine snacking huddle adores this cheese’s deliciously distinct nutty rind and the fresh buttery yet earthy texture that comes complete with a discreet citrusy twang.

“When English Heritage challenged me to produce a cheese & onion crisp that celebrated England’s finest cheese wisdom, I knew precisely who to talk to!”

Baron Bigod Cheese & Onion is available from June 23 in 150g (£2.75) and 40g bags (£1.35).

Image supplied by Made for Drink

Recipe kits for ‘off the beaten track’ cuisines
Recipe kits for ‘off the beaten track’ cuisines

In the UK, Naksha Recipe Kits has secured high-end listings at Whole Foods Market, Harrods, and John Lewis.

First launched by Nisha Ramisetty and husband Sam Williams in 2020, the recipe kits include both savoury and sweet (baking) dishes to ‘redefine’ store-bought, shelf-stable recipe kits.

The start-up uses whole, small-batch ingredients, authentic local recipes, and original hand-drawn article by emerging artists.

“Many people want to cook more often but struggle to keep their menu varied,” said Ramisetty. “At the same time, many tempting cuisines are perceived to be too complex, expensive or wasteful to cook at home.

“Naksha tackles this by curating recipes from amazing places and giving customers the specialist ingredients needed to cook them without waste or fuss. UK customers are hungry to cook food with engaging origin stories, and we are feeding that appetite.”

Naksha’s kits include recipes from countries including Cuba, Singapore, Turkey, Jamaica, and Lebanon to meet demand for international food. Each savoury recipe kit serves two people and the baking range produces 6-8 portions. Prices range from £7.99 to £11.50.

Image supplied by Naksha

Peanut butter refresh
Peanut butter refresh

Peanut butter brand Pip & Nut has undergone a design refresh. The company has described its new look as ‘more refined’, with information on how the peanut butter’s main ingredient is sourced, and the product made.

Argentinian illustrator Bernardo Henning has designed a collection of 12 cartoon-style designs on the side of the packaging which tell the tale of Pip & Nut’s production.

“Our new packaging has been in the works for over a year and we’re super excited to see it go live on shelves from this month,” said founder and CEO Pip Murray.

“Our use of quality, responsibly sourced ingredients is one of the top reasons customers choose Pip & Nut (alongside our great taste!) so we wanted our design to reflect those key principles. Plus, the new colour range makes it even easier for nut butter-lovers to pick and choose their favourite flavour from our growing portfolio.”

Pip & Nut’s refreshed packaging rolls out in all major retailers from June onwards.

Image supplied by Pip & Nut

Hot sauces
Hot sauces

A range of hot sauces are being served up by Chilli No. 5. Each sauces contains at least eight different so-called superfoods, including white and black garlic, red onion, paprika, olive oil, tomatoes, and ginger.

Health supplements are also included, ranging from Korean Ginseng to L-Arginine, Peruvian Maca, Guarana, Inulin, and Fenugreek.

“Our sauces are made with some of the best chillies in the world, which also have a wide variety of proven health benefits,” noted the company. “For example, chillis contain capsaicin which acts as a natural blood thinner and improves circulation and blood flow around the body…

“For weight loss, capsaicin plays a role in reducing feelings of hunger, while also helping to boost metabolism. Hot sauce is reportedly a fantastic heart-healthy food, believed to help lower blood pressure in addition to various anti-inflammatory properties.”

Image supplied by Chilli No. 5