100% daily intake of vitamin D in a shot
Danone-owned Actimel is boosting its micronutrient content with the launch of Actimel Plus. The product range is a source of vitamins B6 and B12 and contains 100% of the reference intake of vitamin D.
Actimel Plus comes in three flavours: Cherry and Elderberry Twist, Strawberry and Pomegranate Twist, and Mango and Turmeric Twist.
“UK guidelines recommend that we should be aiming to take 10 micrograms of vitamin D a day,” explained Zoë-Marie Ellis, head of nutrition and science communication at Danone UK & Ireland.
“It has been reported that approximately 1 in 6 adults in the UK do not meet this government recommendation. So, the launch of our new Actimel Plus range, which is rich in vitamin D, can help you work towards this goal. Vitamin D is important as it supports the functioning of your immune system. All that, in the form of a tasty shot to satisfy taste buds.
The new range will be rolled out across retailers, both online and in-store, over the coming weeks and months. An 8-pack has an RRP of £3.85.
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