Heura releases 'York style' ham
Spanish plant-based meat brand Heura has announced its release of ‘York style’ plant-based ham. The ham is low in saturated fat and total fat, with no additives and, most importantly, it has 64% protein density.
Using its recently unveiled thermomechanical process, Heura is able to produce realistic plant-based products from a list of familiar ingredients, a process that requires only oil, water and protein.
According to the World Health Organization, 28% of ischemic diseases and 38% of cardiovascular diseases stem from an overconsumption of processed meats, and they are included in Group 1 of harmful substances to humans, a group which also includes tobacco smoke, alcohol, plutonium and polluted air. Heura aims to replace these with its products.
“The new patent-pending technology applied in this product is here to redefine food processing and accelerate the plant-based protein transition,” said Marc Coloma, CEO and co-founder of Heura.
“By focusing on high nutritional values with clean labels, we are not only creating an unprecedented competitive advantage, but also offering a new level of animal meat successors, foods that are superior to their traditional meat counterparts.”
Image Source: Heura
