NPD Trend Tracker: From Beyond Meat pizza toppings to collagen creamer

NPD-Trend-Tracker-From-Beyond-Meat-pizza-toppings-to-collagen-creamer.jpg
GettyImages/ozlemonal (Getty Images)

In our latest new product development round up, we look at new launches in health and wellness such a collagen creamers and MCT powders. In plant-based, big-name brands Pizza Hut and Beyond Meat have tied up to launch meat-free pepperoni toppings, and TiNDLE Foods is partnering with YO! to help its plant-based chicken alternatives reach new audiences. Elsewhere, a US-made sake is heading for the UK. Scroll through the photo gallery for more…

In our latest new product development round up, we look at new launches in health and wellness such a collagen creamers and MCT powders. In plant-based, big-name brands Pizza Hut and Beyond Meat have tied up to launch meat-free pepperoni toppings, and TiNDLE Foods is partnering with YO! to help its plant-based chicken alternatives reach new audiences. Elsewhere, a US-made sake is heading for the UK. Scroll through the photo gallery for more…

GettyImages/ozlemonal

NPD Trend Tracker: From Beyond Meat pizza toppings to collagen creamer
NPD Trend Tracker: From Beyond Meat pizza toppings to collagen creamer (ozlemonal/Getty Images)

In our latest new product development round up, we look at new launches in health and wellness such a collagen creamers and MCT powders. In plant-based, big-name brands Pizza Hut and Beyond Meat have tied up to launch meat-free pepperoni toppings, and TiNDLE Foods is partnering with YO! to help its plant-based chicken alternatives reach new audiences. Elsewhere, a US-made sake is heading for the UK. Scroll through the photo gallery for more…

GettyImages/ozlemonal

Coconut barista-style ‘milk’
Coconut barista-style ‘milk’

British plant-based dairy maker The Coconut Collab is expanding into barista-style milk alternatives with the launch of M!LK. Its goal is to ‘set a new standard’ for plant-based milk, specifically for taste and quality.

M!LK is designed to froth ‘fantastically’, to not split with warmed, and to not alter the taste profile of tea.

“Taste has always been at the heart of The Coconut Collab’s proposition and our latest launch M!LK is no exception to this,” said James Averdieck, founder of The Coconut Collab.

“We know that one in three Brits are drinking plant-based milk, however we also know that almost every variant currently available on supermarket shelves influences the taste profile of the end product – whether this is a cup of tea or a bowl of cereal. That is until now, with M!LK offering our customers an unrivalled and uncompromising plant-based milk alternative that we can’t wait for them to try.”

A one-litre carton of M!LK has an RRP of €2.68 available via Ocado, with a wider retailer rollout planned for January 2024.

Image source: The Coconut Collab

Collagen creamers
Collagen creamers (SIGOURNEY WHITESEL STUDIO)

Food and supplements brand Hunter & Gather is expanding into collagen creamers for a ‘radiant boost’ for skin, hair and nails, as well as to support joint, bone and gut health.

The Collagen Creamers products are available in two flavours – Raw Cacao and Vanilla – and are made with Bovine Collagen Peptides and ‘natural’ ingredients.

At the same time, Hunter & Gather is launching an MCT ‘Thrive’ Powder to support brain health and energy. The ‘easy to dissolve’ powder is designed to be stirred into drinks.

The move responds to heightened demand for clean label, nutritionally dense food staples and supplements, according to Amy Moring, CEO and co-founder of Hunter & Gather.

“In the health & wellness space right now, we’re seeing a growing trend for animal based products that pack a punch when it comes to integrity, nutrition, and health.  

“Our new Collagen Creamers, featuring our award-winning Bovine Collagen Peptides, have all the benefits of collagen but in a tasty format that can be stirred into your morning coffee for a delicious and nourishing boost. Made using Organic Coconut Milk, the natural sweetness comes from Glycine, one of the primary amino acids in collagen, which enhances the natural flavours of Vanilla and Cacao with absolutely no added sugar or sweeteners. Plus, the Raw Organic Cacao is rich in flavonoids and antioxidants and low cadmium (free from heavy metals.)

“In the health & wellness space right now, we’re seeing a growing trend for animal based products that pack a punch when it comes to integrity, nutrition, and health. 

“With our New MCT Powder, made using Organic Certified Coconuts, we wanted to deliver all the benefits of our C8 & C10 MCT Oil (a brilliant natural support for brain health, energy and cognition) in an easy to dissolve powder format that can stirred into drinks or smoothies, with no oily consistency. To do this we used Acacia Fibre (a natural prebiotic) and absolutely no sugar, maltodextrin or palm oil.

The Collagen Creamers are available in a 300g recyclable pouch at an RRP of £30. The MCT Thrive Powder also has an RRP of £30, for a 250g recyclable pouch. 

Image credit: Hunter & Gather

SoGood sake lands in the UK
SoGood sake lands in the UK

From across the pond in California, SoGood Saké’s debut Junmai Daiginjo product is landing in the UK.

SoGood claims to be the only premium sake house in the US to grow and use its own rice: the company is using Yamada Nishiki rice grown in the Sacramento Valley to make Junmai Daiginjo. The rice is mixed with spring water from the Cascade Mountain Range to create the final product.

The sake has been described as presenting with notes of citrus, melon, honey and apple.

“Sake has traditionally been linked to rice farming in Japan. Yet thanks to California’s climate we have been able to produce a premium sake that rivals its Asian counterparts,” said SoGood Saké co-founder Ken LaGrande.

“Given the growing appetite for Japanese food and drink around the world, we’re confident consumers will enjoy our premium take on this increasingly popular alcoholic beverage…”

The offering is free from preservatives and sulphates, as well as added sugar. Wholesale retailers stocking Junmai Daiginjo include Venus Wine and Spirits, Specialty Drinks, and Master of Malt. The product is also available in selected cocktail bars in London.

Image credit: SoGood Sake

Pizza Hut ties up with Beyond Meat
Pizza Hut ties up with Beyond Meat

Foodservice major Pizza Hut and plant-based meat pioneer Beyond Meat are partnering up to launch a new ‘Beyond Pepperoni’ range in the UK.

The new plant-based alternative will feature on Pizza Hut’s Big New Yorker and Beyond Pepperoni Feast pizzas, as well as its Beyond Pepperoni Melt. The new range is already available at Pizza Hut Delivery locations across the UK, and will be rolling out into Pizza Hut restaurants from January 2024.

From Pizza Hut’s perspective, the business is proud to once again be partnering with Beyond Meat. “We’ve launched this in November so everyone can enjoy our great tasting pizza over the festive period, whether that’s in our Melts or on our Big New Yorker,” said Hazell White, head of brand & innovation at Pizza Hut UK & Europe.

“With more and more British consumers looking to reduce their animal meat consumption, we’re thrilled to offer a delicious, innovative plant-based pizza topping that will delight meat lovers, flexitarians and vegetarians alike,” said Hameed Jagani, VP, global strategic partnerships at Beyond Meat.

“Our Beyond Pepperoni helps people continue to Eat What They Love, without compromising on taste, a balanced lifestyle or the environment.” 

Image credit: Pizza Hut

TiNDLE Foods teams up with YO!
TiNDLE Foods teams up with YO! (Hand-out/TiNDLE Foods)

Plant-based chicken brand TiNDLE Foods is partnering with Japanese cuisine-based foodservice chain YO! in the UK to offer two new menu specials over the festive season.

‘Naughty But Nice Meat-Free Bao’ is made up of a charcoal bao filled with TiNDLE chicken tenders with YO! sauce, cranberry mayo, and served with cucumber, slaw and picked red onion.

‘JFC Meat-Free Chicken’ is comprised of TiNDLE Korean chicken wings and tenders in a cranberry teriyaki sauce, topped with nori ‘tinsel’ and served with slaw, fries, and corn on the cob.

"We're delighted to be teaming up with YO!, who share in our mission to create delicious and memorable culinary experiences that leave a smaller impact on the planet," said Jean Madden, Co-Founder and COO at TiNDLE Foods.

"Our TiNDLE Chicken holiday specials underscore the notion that time-honoured traditions and recipes can be cherished and commemorated without compromising any aspect of the overall culinary journey."

The Naughty But Nice Meat-Free Bao and JFC Meat-Free Chicken products are selling for £6.95 (€7.94) and £11.95 respectively.

Image credit: T!NDLE

Festive ‘melty sticks’ for kids
Festive ‘melty sticks’ for kids

Children’s food brand Ella’s Kitchen is refreshing its Sweetcorn & Carrot Melty Sticks offering for the holidays to raise money for charity Action for Children. The usual orange packaging has been switched out to feature Rudolph the reindeer, and his antlers substituted for Melty Sticks.

For each packet sold, Ella’s Kitchen will donate 30p to the charity. At the same time, shoppers on Ella’s Kitchen website will have the opportunity to become a ‘Secret Santa’ by rounding up their purchase on the online shop. Funds raised will also go to Action on Children.

“Everyone at Ella’s is so excited to be introducing this extra special charity edition of our best-selling Melty Sticks! Every child deserves to grow up happy, healthy and never hungry, which is why are proud partners of Action for Children, and committed to doing everything we can to help them support vulnerable little ones and their families,” said Will Howard, managing director at Ella’s Kitchen.

“With more than 4.2 million children living in poverty in the UK - 31% of whom are from families with a child aged under-5 - it is more important than ever for businesses and charities to work together to make the world a better place for little ones to grow up.”  

The on-pack partnership will remain in stores, including Asda, Tesco and Waitrose, until stocks last.

Image credit: Ella's Kitchen