LeBron James-backed tequila brand launches in UK
The brand Lobos 1707 Tequila & Mezcal, which is backed by the athlete LeBron James, is now available in UK department store, Selfridges.
Found at Selfridges outlets in London, Birmingham and Manchester, and harvested, distilled and bottled in Jalisco, Mexico, the drink, according to Lobos 1707, is gluten free, with no colouring or flavour additives. The drink is made with 100% Blue Weber Agave, aged in American White Oak Barrels, and finished in Pedro Ximénez (PX) sherry wine barrels using the solera method.
“I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack,” said Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal. “We encourage everyone to visit Selfridges and experience our best-in-class tequila!
“It’s exciting to see our pack continue to grow as we expand our footprint around the world,” said LeBron James, Investor and Partner of Lobos 1707 Tequila & Mezcal. “We can’t wait for people in the UK and all over to taste our best-in-class liquid.”
The tequila is available from in store or Selfridges’ website between £64.99 and £180.
Image Source: Lobox 1707
