Pork Farms expands beyond pork pies
Pork pie brand Pork Farms, owned by The Compleat Food Group, is expanding beyond its classic offering with four new products for the meat snacking category.
According to analyst IRI, the meat snacking market has grown +10% YoY in the UK to be worth £384m annually. Looking to get a piece of the meat snacking pie, Pork Farms is launching Pork Meatballs, Maple Bacon, Frankfurters and Bratwurst products.
“At Pork Farms, we have a long history in creating the highest quality pork pies, which has helped the brand grow by 45% in the past year alone and cemented our position as the UK’s number one brand in pork pies.
“We are now using our significant expertise to move beyond creating the tastiest pork pies to deliver the best in pork meat snacking, to attract a new, younger audience and draw more shoppers to the fixture.”
The meat snacks are launching into a variety of retailers, from Co-op to C&I and Tesco, with RRPs ranging from £2.50 to £3.50.
Image source: The Compleat Food Group