After four years in the making, organic oat barista milk hits shelves
It has taken four years for dairy-free milk brand Rude Health to develop its organic oat barista drink, but the launch is here. The brand describes its new offering as ‘the perfect partner for the coffee connoisseur, whether its pods, espresso or filter’.
The new SKU is made from four ingredients: spring water, organic oats, organic cold pressed sunflower oil and sea salt. Rude Health attributes its ‘perfect creamy foam’ to its high oat content (14%).
“With the foundations of the Barista category having been laid, there is still significant opportunity for growth. Barista, Oat and Organic are all growth drivers,” said Rude Health co-founder Camilla Barnard. “The shelf is currently dominated by long ingredient lists with emulsifiers, stabilisers and acidity regulators, and we know consumers are not only looking for great functionality and brilliant taste, but clean deck, organic ingredients.
“We’ve used our years of dairy-free drink experience to craft what we believe is the ultimate trade up and we can’t wait to hear what our customers think”.
Rude Health’s Organic Oat Barista to independents via wholesalers as well as via Ocado and Amazon with an RRP of £2.40/L.
Image credit: Rude Health
