Low carb pasta that ‘avoids all the gritty and grainy pitfalls’
In the UK, SRSLY has developed a low-carb dry pasta that is also gluten-free and vegan. Instead, the new product is made from ingredients including pea protein, bamboo fibre and psyllium husk powder. Each serving is high in protein and fibre, and contains 75% less carbs than conventional pasta.
The Low Carb movement has been ‘crying out’ for a firm, non-pulpy pasta that avoids all the usual gritty and grainy pitfalls, according to SRSLY founder Andrew Welch. SRSLY wants to meet that demand.
“Penne and fusilli are our first priorities, but who knows where we might delve after that? The joy of being an agile SME is that by keeping our ears to the ground we enjoy an unrivalled grasp of our consumers’ daily needs. This coupled with our ability to wrongfoot sprawling big brands by bringing new products to market at pace means we’re sell placed to set the innovation agenda.”
A 240g bag of the new pasta will retail for £4.49.
Image credit: SRSLY
