We have a wide range of NPDs this week. But of course, some of them are April Fools.
Image: Getty Images/ersinkisacik
We have a wide range of NPDs this week. But of course, some of them are April Fools.
Image: Getty Images/ersinkisacik
One may not think of any food when the UK stationer Ryman comes to mind, least of all breakfast food. Nevertheless, the brand has announced that it plans to release a range of breakfast-scented gel pens.
Breakfast is the UK’s favourite meal and Ryman has decided to give Brits what they want – in stationary format. Coming in a range of colours and flavours, the range will include Smoky Bacon Pink, Fried Tomato Red, and Bright Baked Bean.
Ryman has crafted these pens with proper greasy spoon chefs and they each contain real extracts of foods such as fried eggs, bacon and sausage. The pens should be kept in the fridge after being opened, and used within three days.
Vegan consumers need not panic, however, as the brand has announced that vegan breakfast pens are on the way, with scrambled tofu, fried mushrooms and plant-based sausages in the pipeline.
“Get ready to make your pencil case as delicious as a morning fry-up, as we’ve cooked up a tasty new stationery range that smells good enough to eat!" said Chloe Danskin, Ryman head of marketing.
“Breakfast is officially the UK’s number-one meal, so we’re helping Brits enjoy an all-day buffet of their favourite morning meal. Who wouldn’t enjoy a whiff of grease and meat as they sizzle and scribble through the workday?
“We’re confident that our new Breakfast Scented Gel Pens reek of success, offering Brits a hearty sniff of breakfast with every pen stroke.”
Image source: Ryman
Snack food brand Crave has released a ‘P’Not Butter’ containing sunflower seeds instead of peanuts, so those who cannot eat peanut butter can consume a similar product.
Peanut allergy, according to the charity Anaphylaxis UK, affects around 2% of children and 0.5% of adults, and this product aims to give them something they can safely consume that emulates the real thing.
“We’ve really got our nuts out this time with our second spread to market. Instead, it is a crunchy sunflower-based spread. We roast the sunflowers to give them that tasty ‘peanutty’ crunch. Importantly, we’ve also excluded soya in our spread, therefore excluding all the major food allergens,” said founder Rob Brice.
The product will be released in Asda on 8 April and Sainsbury’s on 14 April at an RRP of £4.00 per 200g jar.
Image Source: Crave
Many UK consumers do not speak Italian, and struggle with the name of Italian food brand Crosta and Mollica (often calling it ‘the one with the stripy packaging’). Thus, the brand has announced that it has no choice but to change its name globally to ‘Crust and Crumb’, the English translation of the name.
The name change will come into immediate affect from 1 April, freeing English-speaking consumers around the world from the burden of having to pronounce a language that isn’t their own.
“Here at Crosta & Mollica we’re proud to be a brand that is made in Italy, using Italian ingredients and as such have a beautiful Italian name. But after years of listening to pizza lovers in the UK fumble over an attempted pronunciation or simply refer to us as ‘the stripy brand’, it’s time for a change,” said Crust and Crumb’s marketing director Dean Lavender.
“Today we announce that we are officially rebranding. You can now call us ‘Crust & Crumb’, the direct English translation of Crosta & Mollica. We hope supermarket shoppers will now be able to pronounce their favourite pizza brand, without hesitation. ”
Image Source: Crosta and Mollica
Swedish plant-based milk company Oatly has announced the release of a one litre version of its whipping creamy oat, previously available in a 250ml format.
Coming after chefs, cafes and restaurants have requested a format that requires less packaging and therefore less waste and is easier to store, the product expands to three times its size when whipped.
The cream, which launched on 25 March, contains less saturated fat than dairy cream, as well as a hint of oat.
“Research shows that 88% of people in the UK want businesses to help them be more environmentally friendly. By offering responsibly sourced ingredients and championing alternatives to cow’s milk, this can go a long way in supporting consumers who want to do their bit for the planet,” said Oatly general manager for UK and Ireland Bryan Carroll.
“We continue to innovate and expand our portfolio of non-dairy, oat-based products – including drinks, oatgurts, frozen desserts, spreads and cooking creams - unlocking a significant opportunity for people wanting to make big, or small, plant-based swaps. We’ve been working closely with food service providers to create products and formats that make dairy alternatives accessible for all occasions - whether you run a busy restaurant, create an incredible hotel experience, or serve refreshments on an aeroplane.”
Image Source: Oatly
Bored of plain old mint flavour toothpaste? Fast food brand Leon may have the solution, as today it’s launching a brand-new Aioli Brite toothpaste.
The toothpaste, flavoured after the classic garlic and oil sauce, will not only ensure you have clean teeth but also that your breath smells very strongly of garlic. The toothpaste doubles up as a snack, so if you’re hungry after the hard work of brushing your teeth you have something to eat.
That’s not all. According to the brand, garlic is also a strong aphrodisiac, so if you have a date coming up, the Aioli Brite toothpaste could be just the thing you need.
The toothpaste includes real garlic, with a hint of roasted garlic.
“Mint has been monopolising toothpaste for far too long - it’s time for a taste of garlicky goodness!” said Mark Bowkett, senior dental officer at Leon.
Image Source: Leon
UK-based snacks company Burts is adding a limited-edition smoky barbecue flavour to its crisps range. Industry research indicates that spicy barbecue is a popular flavour with consumers.
The pack, which comes in 40g and 150g formats, names the individual cook and potato farmer on its packaging. The crisps within are HFSS compliant, vegetarian, and free from both gluten and artificial flavours.
“The launch of our brand-new Spicy Barbecue flavour coincides perfectly with the onset of summer, as the perfect snack to share amongst friends and family in the sun. We are passionate about continuously developing our product range, utilising our expertise to create a quality, limited-edition flavour with quality ingredients. We look forward to providing snack-lovers with a bold new flavour which helps them to discover Burts and a taste of the South West,” said Claire Wade, head of sales at Burts Chips.
Image Source: Burts
