Brands are getting creative and bringing a sense of fun to their new launches this week. We’ve got a bold pink “Barbiecue” sauce from Heinz and a caramel biscuit twist on a Dutch favourite. Elsewhere there are tea and coffee themed cocktails, peanut butter popcorn and functional fizzy drinks.
Image Credit: GettyImages/John M Lund Photography Inc
Brands are getting creative and bringing a sense of fun to their new launches this week. We’ve got a bold pink “Barbiecue” sauce from Heinz and a caramel biscuit twist on a Dutch favourite. Elsewhere there are tea and coffee themed cocktails, peanut butter popcorn and functional fizzy drinks.
Image Credit: GettyImages/John M Lund Photography Inc
Food giant Heinz has teamed up with toy brand Mattel to launch a limited-edition barbecue sauce, aptly named, Barbiecue Sauce.
The bold barbie-pink vegan mayo with BBQ sauce was created in response to demand from fans of Barbie and barbecue sauce. The launch coincides with the 65th anniversary of the Barbie brand.
“We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life,” said Thiago Rapp, director of taste elevation at Heinz.
"This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie,” added Ruth Henriquez, head of consumer products, publishing and LBE Mattel EMEA. “Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product."
Barbiecue Sauce is now available online and in Tesco stores now. It will be available from Ocado and other retailers from May 2024 with an RRP of £3.39.
Photo credit: KraftHeinz
Drinks brand, Sweet Freedom, is launching its new Sweet Freedom FIZZ range of sparkling waters.
Available in four flavours, they’re free from artificial sweeteners, flavours, and refined sugar, as well as being low in calories. Flavours include Lime & Mint, Raspberry & Cranberry, Mango & Mandarin and Pineapple & Coconut.
Sweet Freedom created the drinks in response to research finding that 65% of people who buy carbonated soft drinks would buy them more often if they had health benefits.
“These findings alongside our extensive expertise in crafting products from all natural ingredients, has made transitioning into the functional drinks space a logical progression for us,” says co-founder, Deborah Pyner. “Sweet Freedom is also incredibly proud and excited to be pioneering the use of cocoa juice in the UK as a natural sweetener.
Sweet Freedom FIZZ launches online on 3 May 2024. RSP £1.59 single, £6 for a four pack and 12 packs available for trade.
Photo credit: Sweet Freedom
The Delicious Desserts Company is launching the perfect accompaniment to any afternoon tea, with its caramelised biscuit Yum Yums.
Originating in Holland, Yum Yums have been given a caramelised biscuit makeover.
“Over the last year we have spent time listening to customers, understanding more about the dessert flavours and product ideas that excite them - and our creative chefs have responded with innovative product ideas that will bring the joy of delicious desserts back for a new generation,” said Claire Smith, head of insight at The Delicious Dessert Company.
Yum Yums for Tesco available nationwide to enjoy as a delicious afternoon treat through the spring and summer months.
Photo credit: The Delicious Desserts Company
NIO Cocktails has launched four new cocktails with a tea and coffee theme. The four new NIO cocktails are Cold Brew Negroni, Revolver, Tea Martini and Manhat-tea.
“This cocktail unites two essential Italian rituals in one: the all-important daily coffee and the iconic aperitivo brought together in one glass,” says mixologist, Patrick Pistolesi. “All around the world, coffee cocktail connoisseurs are on the increase and the combination of coffee with a classic cocktail really elevates it to best-seller status.”
The new cocktail range is available for purchase online as a pack of three, six and nine, with a RRP of £19.50, £39.00 and £55.00 respectively.
Photo credit: NIO Cocktails
Popcorn Kitchen has teamed up with Superfoodio to launch a new popcorn kit, topped with chunky peanut buttons.
“As a business owner dealing in immersive snacking and gifting occasions, I’m always on the lookout for intriguing new ingredients with added wow,” explains Louise Monk, founder of Popcorn Kitchen. “Like us, Superfoodio is a bustling family business with a bold vision to showcase fine snacking in an innovative, real ingredient light.”
Ingredients for the kits include peanuts, coconut blossom sugar, ethically sourced single origin cocoa butter and salt.
Peanut Butter Buttons will launch at NEC, Farm Shop & Deli show on 29th April. RSP £13.99
Photo credit: Popcorn Kitchen and Superfoodio
